Domain has announced a national rollout of Matterport-powered 3D property experiences supported by a newly established in-house imaging, drone and spatial data team.
The launch embeds drone capture and 3D spatial mapping as core infrastructure within Domain’s platform, positioning it as a major upgrade to how properties are presented and explored online.
Delivered by in-house photographers and licensed drone operators, Domain Chief Executive Officer Jason Pellegrino said the initiative is designed to transform how homes are discovered, understood and shortlisted, giving buyers a more immersive view before and after inspections.
“Overall, this is a significant investment by Domain, probably the first material visible investment at scale under CoStar ownership,” he said.
“It is an effort to really raise the standards in the industry, the depth of detail and information we are providing to property seekers.”
From static listings to immersive property experiences
Unlike traditional virtual tours, Domain’s 3D experiences are true to scale and fully navigable, allowing buyers to move through homes, understand layout and flow, and explore properties as if visiting in person.
Features include interactive floorplans and drone captured exteriors, automated point to point room measurements, furniture removal tools, photorealistic 3D visualisation powered by Gaussian splatting, and high resolution 4K photography captured through a single integrated workflow.
Mr Pellegrino said the intention is to extend and enhance the open home experience rather than replace it, allowing buyers to engage more deeply before attending inspections.
He said 3D engagement is helping bring “people to open homes who otherwise wouldn’t have attended,” while still recognising that “the core of it is the open home experience is really important” and that “it doesn’t replace the open home experience.”
He said the shift is also changing how agents approach buyer volume, moving “from an industry to it’s all about volume… towards actually focusing our attention on the people that are the highest intent and the highest engaged.”
In practice, he said this means agents can better identify serious buyers before inspections, with those who deeply engage with digital listings becoming the ones they “want to spend time with at the open home,” describing them as “a high intent buyer.”
The capability will roll out across more than 1,700 suburbs in Sydney, Melbourne, Brisbane, Perth, Adelaide and the Gold Coast from 1 July 2026, and will be available through participating estate agents on Domain’s Platinum Edge subscription.
Matterport functionality is included only in eligible residential sale listings in supported metro areas, subject to eligibility criteria and conditions. Listing exclusions apply, and service fees may apply where eligibility is not met or maintained; the Matterport service is not a standalone product and is not sold separately.
To support the rollout, Domain is building a national in-house network of photographers and licensed drone operators, reducing reliance on external providers.
All aerial capture is conducted by licensed remotely piloted aircraft operators in line with CASA regulations, with Domain overseeing compliance and operational standards.
Mr Pellegrino said controlling the full production chain is central to delivering the new capability.
“The hardest thing is not the technology,” Mr Pellegrino said. “Where we are investing significantly is bringing the entire platform to Australia, which includes the technology, but also the ability to take ownership and responsibility for shooting the imagery, hosting the imagery, delivering the imagery on Domain’s platform and also on agents’ websites, and doing that consistently at scale.”
Agents will retain flexibility to use their own photographers or opt into Domain’s bundled capture service, but Mr Pellegrino said expectations around listing quality are shifting across the industry, pointing to ecommerce as a comparison.
“You cannot imagine an ecommerce site selling products today with just a single still photo,” he said.
Domain believes 3D engagement will help identify high intent buyers before inspections based on how users interact with listings. Mr Pellegrino said deeper engagement signals stronger purchase intent.
“That is the person you want to spend time with at the open home,” Mr Pellegrino said. “They are a high intent buyer.”
Mr Pellegrino said the technology goes beyond simple visualisation, giving buyers practical tools to engage more deeply with a property.
He said users will be able to achieve “millimetre perfect measurements within a building” and to “furnish” or reconfigure spaces, helping them understand how a home might work for their own lifestyle.
This is about shifting the experience from passive viewing to active imagination, where buyers are not just looking at a property but testing how they might live in it.
Looking ahead, he said these capabilities form the foundation for a broader evolution in property search, with “a suite of features that allow you to customise the experience even further,” including AI-driven renovation modelling, redesign tools and more advanced spatial analysis that could show not just what a home is, but what it could become.
Building the infrastructure for AI driven property search and intent signals
Looking ahead, Domain says its 3D spatial data infrastructure will underpin a new generation of AI driven property tools, including renovation modelling, furniture simulation and personalised redesigns.
Mr Pellegrino said the platform is being built for future capabilities that extend beyond current listing formats.
“What is coming down the pipe is a suite of features that allow you to customise the experience even further.”
He said owning the end to end capture and distribution pipeline is essential to enabling those future applications.
The long term ambition is to shift from static listings to interactive experiences that show not only what a home is, but what it could become.
“We are not just showcasing what the property is,” Mr Pellegrino said. “We are going to reimagine what the property could be.”
The rollout begins in July 2026, with expansion into regional areas and commercial real estate planned in the following year.