ELITE AGENT // TRANSFORM 21

30 days
22 world class coaches
your best year yet

transform your business and be in with a shot at winning more than
$10,000 in cash and prizes

2021 challenge starts Feb 2, 2021

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the 2021 program

Year after year we gather the top professionals in and out of the real estate industry to guide you on your 30 day challenge journey.  Implement lessons from these amazing speakers and build your business in 2021!

Plus... two expert panels

When you join Transform 2021, you

become part of a community

Our Transform challenges are a life-changing experience where like-minded professionals support each other to success. Start 2021 on the right foot by building your network and learning what other successful agents are doing.

can Ask Coaching Questions

With two live sessions per week get the answers you need from our experienced coaches to help you grow and adapt to change. If you miss the live session you can watch the replay at any time - even after the course is over!

Implement what you learn

Transform is all about implementation. We give you the incentives and the steps to take action - and we all know one lesson per day implemented well is better than one thousand unimplemented ideas.

could win some cash!

Implement lasting change and our challenge winner will take out a grand prize of $5,000 AUD to invest in their business (plus there will be additional prizes announced soon!)

what others said about transform

"Everything Elite Agent does for the industry is incredible. Their content is relevant and on point, and their training is up there with the best. If you haven't done a Transform program, I strongly suggest you to sign up!"
REBECCA HALTON
DIRECTOR LJ HOOKER CITY RESIDENTIAL, WA
"What an incredible opportunity to complete Transform 2020. A 30-day boot camp that kept you accountable, flogged you with knowledge, pushed you completely outside your comfort zone and embraced you with comradeship... If it doesn’t challenge you, it won’t change you... thank you! ❤️
linda gulabovska
SENIOR PM, RIGHT CHOICE REAL ESTATE
"Elite Agent Transform 2020 was fantastic. Today is Day 30 and I have thoroughly enjoyed it. Great content, great routine setting and goal setting tasks. I'll be back for Transform 2021!"
kylie charlton
SALES EXECUTIVE, MARSHALL WHITE

Tom Ferry

The World's #1 Real Estate Educator

Live Session: Commitment, Action and the next steps for growth in your business

andrew moore

Principal Consultant, Table Group

Live Session: How to build functional teams and lead challenging people

Kirk Stafford

Founder, The PM Coach

Live Session: How to move from a fixed mindset to a growth attitude in PM

Brock Fisher

Head of Strategy, Kolmeo

Live Session: Automation vs outsourcing vs insourcing - the unbiased truth and how to get past what's holding you back

Scott Bateman

CEO, Kolmeo

Live Session: Innovation applied - How to solve real-life problems in your business through critical thinking, brainstorming and getting creative.

Matt Lahood

CEO, The Agency

Live Session: Tough conversations with clients, dialogue tips, motivation and more...

Anton Babkov

CEO Rex Labs

Panel Session Moderator: Key insights from Google about online behaviours in a post-COVID world, why brand building is more important now than ever before

Chris Helder

INTERNATIONAL KEYNOTE SPEAKER AND AUTHOR

Live Session: The Simple Shift - The opportunity that COVID gave us and how to set yourself up for success in 2021

imogen callister

The Media Coach

Live Session: The essential guide to building your agent brand online

Tara Bradbury

Principal Leasing Agent Active Agents Hervey Bay

Live Session: 2011 vs 2021 rent roll growth

samantha mclean

multi award winning editor, elite agent

Your 30-day challenge host (and cheerleader!)

hayley van de ven

Award-winning Principal, RE/MAX Results

Live Panel Session: How to increase sales revenue by growing a team and operating a successful EBU (without going broke!)

laura shooter

Award-winning Principal, SJ Shooter Real Estate, Dubbo

Hear from Transform 2020 Winner Laura Shooter on what's learned and what's next for SJ Shooter

ellen farley

Chief Digital Strategist, LJ Hooker

Panel Session Particpant: Key insights from Google about online behaviours in a post-COVID world, why brand building is more important now than ever before

emma mehaffey

Former General Manager, Culture & Employee Experience, Virgin Australia

Live Session: What if Virgin were to enter real estate?

David Webb

Head of Industry, Homely.com.au

Live Session: Ways to kick-start any marketing campaign

will ainsworth

Head of Growth and Training (AUS & NZ), Openn Negotiation

Live Session: Learning to let go – the exact blueprint to successful delegation

CLAUDIO ENCINA

Speaker, Coach and Trainer

Live Session: How to improve your listing conversion rate and win more

WILL HONEY

Director of Sales & Projects, The Property Collective

Live Panel Session: How to increase sales revenue by growing a team and operating a successful EBU (without going broke!)

Michael Ziegler

Licensee, LJ Hooker Devonport

Hear some success secrets from Accelerate 2020 Winner Michael Ziegler, who went from video nervous to video ninja picking up listings along the way.

Aleks Wocial

Partner Manager, Google Australia

Panel Session Participant: Key insights from Google about online behaviours in a post-COVID world, why brand building is more important now than ever before

Who is Transform 2021 for?

Short answer = Transform is for everyone! Here's who should join...

TRANSFORM 2020 FAQs

(last updated by Samantha McLean 29 March)

This round of Transform is for everyone. We are working on a program that has different streams for sales and property management

No. You can cancel any time. But we’re going to provide you with so much value you are never going to want to leave…

We’d prefer not to think of ourselves as cheap, just accessible to everyone, but there are two reasons the costs are low this year:

  1. We have a sponsor who has supported Transform for the last four years (that’s realestate.com.au)… plus

     

  2. Also, we told our premium subscribers right at the beginning of the year that Transform would be free for them. So it meant that for anyone becoming a premium subscriber from that point on, it had to be free for them too.

No – as we will be focusing on a couple of new projects in 2019, this is it. If you miss out the next one is in 2020.

transform 2020 challenge commences in

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...Being able to connect with people from all over the country and 'steal' their ideas and talk about how they do things that might be better than how we're currently doing things, is one thing. But - there's also the networking side of things.

I really get a big kick out of being able to connect with like-minded professionals, be it leasing consultants, BDMs, property managers, and agency principals as well..

Dave Skow - RE/MAX Elite Wagga Wagga

John Doe

TRANSFORM 2021 IS BROUGHT TO YOU BY

WITH SUPPORTING SPONSORS

transform 2020 - it's a wrap!

TRANSFORM 2020 was awarded "event of the year" at the 2020 mumbrella publish awards

Your registration fee includes

Registration regular price $99

"I give you 5 stars for everything. The program is invaluable, accountability, confidence, time management, cutting out the noise, work life balance all improved out of sight. I think it's a must do for all agents with any level of experience and any position in the industry.
michael ziegler
DIRECTOR, LJ HOOKER DEVONPORT
"I just commented yesterday to a colleague that Transform might be the best value for money training that you could possibly do in 30 days, particularly weighed against conferences that, due to necessity, might cost up to $800 for a few days. The genius is in the interactivity, the people, the variation, and the foundation in success psychology. It's invigorating to see so many professionals, experienced and otherwise, work so hard on themselves.
NICK GILES
PRINCIPAL, CORONIS
"I recently participated in Elite Agent's 'Transform 2020' course, which was outstanding in every way. There is a wide range of content, focusing on all aspects of the real estate industry, with generosity and wellness at the core. Get connected, you'll be better for it. 💜💜
laura shooter
DIRECTOR SJ SHOOTER REAL ESTATE DUBBO

"Even though there's a big prize, I think the biggest prize is you've just joined Transform!"

Coach Claudio Encina

John Doe

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transform 21 speakers

CHRIS HELDER

The Simple Shift - How ‘useful thinking’ changes the way you see everything

Chris’ presentation will give you the tools to make a simple shift in your thinking to gain greater clarity on achieving goals.

This session will cover the opportunity that COVID has given us and how to set yourself up for success in 2021, including

transform 21 speakers

SCOTT BATEMAN

Innovation applied: How to solve real-life problems in your business through critical thinking

You often hear the expression, “be curious” but what does it really mean?

In this creative session, Scott will bring together everything you've learned during Transform 2021 and give you the tools for:

transform 21 speakers

KIRK STAFFORD

How to move from a fixed mindset to a growth attitude in PM

In over 35 years, there isn’t much that Kirk hasn’t seen and done within the industry, whether its sales, PM or leadership. After a challenging 2020, he now runs The Property Management Coach, a business specifically designed to train, coach and mentor property managers and take them from struggle to thrive:

In this session Kirk will cover:

transform 21 speakers

CLAUDIO ENCINA

How to improve your listing conversion rate and win more

Claudio Encina is one of Australia’s best-loved and respected real estate coaches. There is a new agent immerging in the market place in 2021 - the 'Hero'. Claudio will show you how to:

transform 21 speakers

MATT LAHOOD

Tough conversations with clients, dialogue tips, motivation and more...

Matt lives by his motto "great leaders are those that empower and inspire others". Having personally coached and mentored many of the industry’s finest sales agents to become million-dollar writers, Matt knows what it takes to significantly grow their businesses.

In this session, Matt will be covering some of those time-honoured skills that are necessary for success in sales including:

transform 21 speakers

ANDREW MOORE

How to build functional teams and lead challenging people

Andrew brings over 15 years of leadership and executive experience to his partnership with The Table Group. In addition to his work with consulting clients, Andrew is a passionate writer and has published work on culture change management, organisational behaviour and team decision making.

In this session, you will learn

transform 21 speakers

IMOGEN CALLISTER

The essential guide to building your agent brand online

Imogen Callister is the digital coach to some of the most followed agents on social media. A favourite and highly praised presentation, this keynote will break down digital confusion and give you and your team the essential tools and tips to create an attraction agent brand in the online space:

transform 21 speakers

TOM FERRY

2021: Your best year ever

Tom Ferry is the #1 ranked Real Estate Educator by Swanepoel Power 200 and the best-selling author of “Life! By Design” and “Mindset, Model and Marketing!”

This session is designed to set you up to make 2021 your best year ever:

transform 21 speakers

DAVID WEBB

Sure-fire ways to kick-start any marketing campaign

Homely.com.au’s Head of Industry has had 13 years’ experience across sales, property management, as a business owner. In this session, David will

transform 21 speakers

HANNAH GILL

Building your culture playbook

“Culture eats strategy for breakfast” is a famous quote from legendary management consultant and writer Peter Drucker. To be clear, he didn't mean that strategy was unimportant – rather that a powerful and empowering culture was a surer route to organisational success.

Hannah has over 13 years’ experience in the industry, working in and leading teams including roles in property management, business development and management and knows all about how to create a culture of excellence.

This session with Hannah will cover:

transform 21 speakers

TARA BRADBURY

2011 vs 2021 rent roll growth

An award-winning property manager turned BDM Coach, Tara has recently rejoined the industry as principal of her own boutique agency, Active Agents. During this transition, she has learned a number of things about the differences between what landlords are looking for in a property manager. In this session Tara will share:

transform 21 speakers

EMMA MEHAFFEY

What if Virgin were to enter real estate?

Emma Mehaffey has spent the last 15 years of her career Virgin Australia as GM, Culture and Employee Experience. Her work has been across front line teams, managing recruitment, engagement, culture, internal communications, innovation, recognition, leadership and so much more. After a very tumultuous 2020 for the travel industry, Emma is ready to share what she knows to help others navigate uncharted territories.

In this session, Emma will share:

transform 21 speakers

WILL AINSWORTH

Learning to let go – the exact blueprint to successful delegation

Will Ainsworth was able to take the mantle of McGrath’s top-selling agents for three years running while maintaining an impressive record of over 90 per cent clearance rate and selling more than 100 properties a year. But he couldn’t have achieved this without building a strong team.

In this session, Will is going to outline the exact steps to creating a successful EBU: