transform xiii
STARTS 2 may, 2023

registrations open april 18
check back here for updates

the 2021 program

Year after year we gather the top professionals in and out of the real estate industry to guide you on your 30 day challenge journey.  Implement lessons from these amazing speakers and build your business in 2021!

Plus... two expert panels

transform is more than a 30 day challenge or a training course... with transform you

become part of a community

Our Transform challenges are a life-changing experience where like-minded professionals support each other to success. Start 2021 on the right foot by building your network and learning what other successful agents are doing.

can Ask Coaching Questions

With two live sessions per week get the answers you need from our experienced coaches to help you grow and adapt to change. If you miss the live session you can watch the replay at any time - even after the course is over!

Implement what you learn

Transform is all about implementation. We give you the incentives and the steps to take action - and we all know one lesson per day implemented well is better than one thousand unimplemented ideas.

could win some cash!

Implement lasting change and our challenge winner will take out a grand prize of $5,000 AUD to invest in their business (plus there will be additional prizes announced soon!)

what others said about transform

"I give you 5 stars for everything. The program is invaluable, accountability, confidence, time management, cutting out the noise, work life balance all improved out of sight. I think it's a must do for all agents with any level of experience and any position in the industry.
michael ziegler
"I just commented yesterday to a colleague that Transform might be the best value for money training that you could possibly do in 30 days, particularly weighed against conferences that, due to necessity, might cost up to $800 for a few days. The genius is in the interactivity, the people, the variation, and the foundation in success psychology. It's invigorating to see so many professionals, experienced and otherwise, work so hard on themselves.
"I recently participated in Elite Agent's 'Transform 2020' course, which was outstanding in every way. There is a wide range of content, focusing on all aspects of the real estate industry, with generosity and wellness at the core. Get connected, you'll be better for it. 💜💜
laura shooter
"Everything Elite Agent does for the industry is incredible. Their content is relevant and on point, and their training is up there with the best. If you haven't done a Transform program, I strongly suggest you to sign up!"
"What an incredible opportunity to complete Transform 2020. A 30-day boot camp that kept you accountable, flogged you with knowledge, pushed you completely outside your comfort zone and embraced you with comradeship... If it doesn’t challenge you, it won’t change you... thank you! ❤️
linda gulabovska
"Elite Agent Transform 2020 was fantastic. Today is Day 30 and I have thoroughly enjoyed it. Great content, great routine setting and goal setting tasks. I'll be back for Transform 2021!"
kylie charlton

Tom Ferry

The World's #1 Real Estate Educator

Live Session: Commitment, Action and the next steps for growth in your business

andrew moore

Principal Consultant, Table Group

Live Session: How to build functional teams and lead challenging people

Kirk Stafford

Founder, The PM Coach

Live Session: How to move from a fixed mindset to a growth attitude in PM

Brock Fisher

Head of Strategy, Kolmeo

Live Session: Automation vs outsourcing vs insourcing - the unbiased truth and how to get past what's holding you back

Scott Bateman

CEO, Kolmeo

Live Session: Innovation applied - How to solve real-life problems in your business through critical thinking, brainstorming and getting creative.

Matt Lahood

CEO, The Agency

Live Session: Tough conversations with clients, dialogue tips, motivation and more...

Anton Babkov

CEO Rex Labs

Panel Session Moderator: Key insights from Google about online behaviours in a post-COVID world, why brand building is more important now than ever before

Chris Helder


Live Session: The Simple Shift - The opportunity that COVID gave us and how to set yourself up for success in 2021

imogen callister

The Media Coach

Live Session: The essential guide to building your agent brand online

Tara Bradbury

Principal Leasing Agent Active Agents Hervey Bay

Live Session: 2011 vs 2021 rent roll growth

samantha mclean

multi award winning editor, elite agent

Your 30-day challenge host (and cheerleader!)

hayley van de ven

Award-winning Principal, RE/MAX Results

Live Panel Session: How to increase sales revenue by growing a team and operating a successful EBU (without going broke!)

laura shooter

Award-winning Principal, SJ Shooter Real Estate, Dubbo

Hear from Transform 2020 Winner Laura Shooter on what's learned and what's next for SJ Shooter

ellen farley

Chief Digital Strategist, LJ Hooker

Panel Session Particpant: Key insights from Google about online behaviours in a post-COVID world, why brand building is more important now than ever before

emma mehaffey

Former General Manager, Culture & Employee Experience, Virgin Australia

Live Session: What if Virgin were to enter real estate?

David Webb

Head of Industry, Homely.com.au

Live Session: Ways to kick-start any marketing campaign

will ainsworth

Head of Growth and Training (AUS & NZ), Openn Negotiation

Live Session: Learning to let go – the exact blueprint to successful delegation


Speaker, Coach and Trainer

Live Session: How to improve your listing conversion rate and win more


Director of Sales & Projects, The Property Collective

Live Panel Session: How to increase sales revenue by growing a team and operating a successful EBU (without going broke!)

Michael Ziegler

Licensee, LJ Hooker Devonport

Hear some success secrets from Accelerate 2020 Winner Michael Ziegler, who went from video nervous to video ninja picking up listings along the way.

Aleks Wocial

Partner Manager, Google Australia

Panel Session Participant: Key insights from Google about online behaviours in a post-COVID world, why brand building is more important now than ever before

Who is Transform 2021 for?

Short answer = Transform is for everyone! Here's who should join...


(last updated by Samantha McLean 29 March)

This round of Transform is for everyone. We are working on a program that has different streams for sales and property management

No. You can cancel any time. But we’re going to provide you with so much value you are never going to want to leave…

We’d prefer not to think of ourselves as cheap, just accessible to everyone, but there are two reasons the costs are low this year:

  1. We have a sponsor who has supported Transform for the last four years (that’s realestate.com.au)… plus


  2. Also, we told our premium subscribers right at the beginning of the year that Transform would be free for them. So it meant that for anyone becoming a premium subscriber from that point on, it had to be free for them too.

No – as we will be focusing on a couple of new projects in 2019, this is it. If you miss out the next one is in 2020.

transform 2020 challenge commences in


...Being able to connect with people from all over the country and 'steal' their ideas and talk about how they do things that might be better than how we're currently doing things, is one thing. But - there's also the networking side of things.

I really get a big kick out of being able to connect with like-minded professionals, be it leasing consultants, BDMs, property managers, and agency principals as well..

Dave Skow - RE/MAX Elite Wagga Wagga


transform 2020 - it's a wrap!

TRANSFORM 2020 was awarded "event of the year" at the 2020 mumbrella publish awards

Your registration fee includes

Registration regular price $99

"Even though there's a big prize, I think the biggest prize is you've just joined Transform!"

Coach Claudio Encina

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