Elite Agent TV
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From factory floor to 71 sales a year: How Richard Thode rose to the top at Ray White NZ
Ray White Epsom’s Richard Thode has topped the Ray White network in New Zealand, closing more than 71 sales and writing $3.6 million in gross commission income in the past financial year.
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Could ChatGPT Hijack Your Next Deal?
What happens when your clients (or their parents) second-guess every recommendation you make with ChatGPT? This telling comment from a Reddit post reveals what can happen when buyers and sellers start trusting ChatGPT more than their agents. In this episode, Samantha McLean shares four proven ways to keep your deals safe from “AI hijacking” — and even turn the trend into…
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Motivating Agents: Rewards That Work with Dion Besser
TL;DR: Today we’re releasing a new episode of our Thought Leaders podcast that unpacks the practical side of growing a values-led agency. Dion Besser explains how he stabilised a team that tripled overnight, balanced culture with accountability, and kept clients loyal through volatile markets. Listen on YouTube, Apple Podcasts or Spotify—and sign up to get it in your inbox each…
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From Pain Points to Profit: Curtis Thomson on Property Management Automation
Curtis Thomson is something of a systems whisperer for industries bogged down by manual processes. Having cut his teeth in the construction world and then co-founding and scaling the field service management software Simpro across the globe, he witnessed firsthand how disjointed systems and repetitive tasks can drain businesses and the people within them. He saw friends in the trades…
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How to build a high performance business with Andrew McCulloch
Today we’re proud to release the first episode of our brand new podcast “Thought Leaders”. In this episode, Samantha McLean goes in depth with Andrew McCulloch, former CEO of Ray White NSW/ACT turned business owner of Ray White Shore Group. Andrew McCulloch is a master of real estate transformation. He’s spent his career understanding what makes high-performing agencies tick—first as a…
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“I almost went broke”: How Lawrence Kenyon-Slade built a top 1% Ray White business
Ray White’s Lawrence Kenyon-Slade says he was just two months away from going broke before making his first sale. Now, at 27, he’s one of the network’s top-performing agents, running a high-volume business across south Auckland and aiming for 150 sales and $3.6 million in GCI this year.
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Your Business Exit Isn’t the End — It’s Your Next Chapter
Let’s be honest, most of us don’t like thinking about what happens when we’re no longer around. The word “exit” itself makes many people wince—it sounds so… final. And a bit negative, right? But here’s the thing: planning for leadership transition isn’t admitting defeat or waving the white flag; it’s actually one of the smartest business moves you can make.…
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The Contrarian Hook: What Real Estate Agents Can Learn From Ryan Reynolds and Alex Hormozi
Through his contrarian advertising approach, Ryan Reynolds helped Mint Mobile gain over 2 million customers. This success wasn’t random or based solely on celebrity appeal—it came from calculated positioning. The “Us vs Them” framework formed the backbone of their campaign, clearly establishing Mint Mobile as the underdog fighting against massive wireless companies. This approach can work exceptionally well when you’re…
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What real estate agents can learn from an FBI hostage negotiator
Former FBI hostage negotiator Chris Voss has spent decades perfecting the art of persuasion, and his strategies translate seamlessly into the world of real estate.
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How Brandon Pilgrim built a 40% market share in Burnside, SA
When Brandon Pilgrim, Director at Ray White Burnside in South Australia, started his real estate career at just 18 years old, he made a decision that would shape his entire trajectory: he chose to focus exclusively on one specific area.
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Future-Proofing Properties: Design Features That Protected a Premium Home During Catastrophic Fires
When a devastating wildfire tore through California's Pacific Palisades, one home stood as a testament to the power of thoughtful design.
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How real estate agents can thrive in 2025
Adapt or be left behind: Real estate in 2025 demands a sharp mindset, disciplined strategies, and relentless effort. Industry experts share their proven playbook—from lead generation to mastering skills—so you can thrive in the year ahead.
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Lizzo’s Beverly Hills sanctuary hits the market
Pop sensation Lizzo has listed her modern Beverly Hills home for US$15.99 million, which showcases a unique blend of architectural sophistication and natural elements.
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Burpees, Brand Management, and Bold Moves: Lessons from one of Dubai’s Fastest Growing Real Estate Firms
It’s 5 AM in Dubai, and Strada Real Estate is already in motion. Thirty brokers are gathered for a morning workout, pushing through a gruelling burpee session. By 7:50 AM, they’ve swapped their trainers for suits, discussing deals over coffee. This firm has achieved AED 8.6 million (approximately USD 2.3 million) in monthly sales. Welcome to real estate in Dubai,…
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Mall Makeovers: Developers Look to Transform Retail Spaces into Housing Solutions
The U.S. faces a housing crisis, with a deficit of 4.5 million homes. As a result, developers are turning to a creative solution: transforming struggling shopping malls into mixed-use spaces that include housing. A convergence of factors drives this: the decline of traditional malls, the need for more housing, and the abundance of vacant mall space. This approach offers some…
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From art school to real estate: Alistair Macmillan’s 25-year journey of resilience and success
Ray White Head of Performance and Recognition, Bianca Denham, recently sat down with Alistair Macmillian at Ray White Wilston.
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Mortgage stress hits record high as 1.4 million Australians struggle
New research from Finder paints a concerning picture for mortgage holders, with record levels of financial distress across the country.
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Jamie Wood on finding success through auctions and innovation
Jamie Wood's journey from bricklayer to million-dollar agent and Principal at Ray White Barossa Valley and Two Wells in just five years comes on the back of persistence, innovation and hard work.
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The ultimate agent: Peter Kiritsis on the power of open homes
Peter Kiritsis has been a Ray White Chairman’s Elite performer for 21 years with much of his success coming down to his ability to generate business through open homes.
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Jody Fewster on how to create an environment that fosters success
Jody Fewster sold her first ever property for nearly $5 million in Perth’s exclusive Western Suburbs and from that point onward her career has gone from strength to strength.
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Peter Diamantidis on the power of consistency
After getting his start in property as a 15-year-old, Peter Diamantidis has grown into one of the industry’s most dominant agents doing 334 transactions last year.
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Rebecca Cuderman on creating success early in your career
In just her second year as an agent, Rebecca Cuderman from Ray White Marsden hit Elite status with over 60 sales.
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Brendan Lappan on building a business from the ground up
Only 18 months into his real estate career, Brendan Lappan picked up and moved to a new area 45 minutes away, with no network, no market share and no listings.
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Ryan Bradeley on building a database business
Formy navy pilot Ryan Bradeley understands discipline and structure better than most and he’s been able to use that to become an elite sales agent at Ray White Kawana Waters.
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Brad Wilson on growing exponentially with online auctions
Chairman’s Elite agent Brad Wilson from Ray White Upper Coomera has seen his numbers explode thanks to the online auction process closing over 120 transactions last year and growing when many others saw their numbers decline.
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The power of a team: Ibrahim Merjan on scaling your business to 150 sales, an ‘auction everything’ approach and building your team sooner
Closing 150 sales in 12 months is only possible if you’re able to put together and manage a high-performing team, where everyone knows their role and works together.
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Jonathan Creek and Samantha McLean: How AI is transforming Australian real estate
Once upon a time, Artificial Intelligence was stuff of science fiction novels, but today it's increasingly part of the everyday real estate journey.
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Karyn O’Dea on supreme customer care, investing in your business and prospecting competitors’ sales
Most agents know, that more touchpoints equals more sales, but Karyn O'Dea from Ray White Robina has taken this to the next level by building a business that is a part of the community and reaches prospects 17 times each year.
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Rising to the top: Elliott Placks on leadership, success, and innovation in Australian real estate
As the managing director of one of the highest-profile and top-performing agencies in the country, Elliott Placks understands that it takes a unique type of person to be an agency owner.
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Nick Borelli: Overcoming extreme adversity
After miraculously waking up from a two-week coma and surviving multiple organ failures after a mystery illness struck, Nick Borelli knew that he needed to pursue his passion in life.
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AREC flashback: the best of Gavin Rubinstein
He’s one of the biggest names in Australian real estate so it’s no surprise that TRG Founder Gavin Rubinstein features more than once in our AREC coverage.
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Bob Wolff on discovering your ‘why’, embracing failure, and believing in your potential
Elite Agent snapshot: Bob Wolff's top three tips from AREC 2017.
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Innovating the market: Amanda and Ben Stevens’ trailblazing approach to real estate in Wellington
When Amanda Stevens and husband Ben Stevens started their own agency nearly 15 years ago, they not only had to grow the business but also create many of the systems and processes that most agents today take for granted.
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Sam Paton: Planning for success
When Ray White Glenelg Sales Executive Sam Paton moved to Adelaide to start his real estate career, he had no contacts and no relationships. What he did have was an incredible work ethic and the drive to achieve something big.
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Teza Fruzande: From refugee to Chairman’s Elite
When Teza Fruzande arrived in Australia in 2010 as an illegal refugee, unable to speak English and living in a detention centre he never expected he would go on to achieve Chairman’s Elite and become one of the top agents in the country.
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