Brand Editorial

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  • Photo of Focus and discipline

    Focus and discipline

    Jason Pellegrino has seen a lot of businesses transform in his career so far. And with a CV full of experience in a number of blue chip companies, he’s seen plenty of ‘behemoths’ of the corporate world struggle to keep up in a world where rapid change will continue to… …

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  • Photo of Automation made easy

    Automation made easy

    'The clock is ticking' is a phrase well known to real estate agents. There always seems to be so much to do in so little time. Trevor Bragg takes a look at how agents can use automation to save them time and create more hours to spend with clients. Time… …

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  • Photo of Make the right CRM switch

    Make the right CRM switch

    When I started building Box+Dice in the late '90s, 90 per cent of our customers were coming from carbon paper inspection sheets and institute diaries. If they had any tech at all, it was a basic desktop CRM or Microsoft Excel. We were selling technology as a concept. At trade… …

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  • Photo of Renovating and insurance cover

    Renovating and insurance cover

    With COVID-19 resulting in higher rental vacancies in some states and the announcement of the HomeBuilder program, landlords may be thinking about renovating their investment property. But before they get started there are insurance matters to think about, cautions EBM RentCover Managing Director Sharon Fox-Slater. Aussies love property and they… …

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  • Photo of Off the leash and on the lease – the pros and cons of pets in rentals

    Off the leash and on the lease – the pros and cons of pets in rentals

    We have always been a nation that loves its furry friends. There are more than 29 million pets in Australia and we have one of the highest pet ownership rates in the world with around 61 per cent of households having a fur baby, according to the RSPCA. Social distancing,… …

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  • Photo of Landlord insurance and the Goldilocks principle

    Landlord insurance and the Goldilocks principle

    Too little or too much is a conundrum many landlords face when it comes to their insurance. While having too little (under-insurance) is rife among property owners, having too much (over-insurance) is also an issue, so landlords need to find the right balance to ensure they appropriately and adequately protect… …

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  • Photo of Daily grind or creative mind?

    Daily grind or creative mind?

    Technology may be getting more sophisticated every day, and slowly cannibalising manual tasks and administration, but data shows it’s not a future of robot overlords we face, so much as technology-assisted work. That’s good news. Tech that cuts out admin and gives us powerful insights into our customers frees us… …

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  • Photo of EBM RentCover stresses importance of following rent freeze process

    EBM RentCover stresses importance of following rent freeze process

    EBM RentCover is stressing the importance of following the government’s rent freeze process after receiving an influx of inquiries from landlords relating to COVID-19. EBM RentCover Managing Director Sharon Fox-Slater explained while there hadn’t been a notable rise in insurance claims during the past couple months, there had been a… …

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  • Photo of Daniel Spencer: VPA and LPA training

    Daniel Spencer: VPA and LPA training

    Daniel Spencer will be speaking at Prop20 in March and April. To register for this event visit proprea.com.au. What is your background?I had a large real estate agency in Hobart when I was in my early 20s but have since sold that. Now we have a business that predominantly does three… …

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  • Photo of Stacey Lewis: What buyers want

    Stacey Lewis: What buyers want

    Stacey Lewis will be speaking at Prop20 in March and April. To register for this event visit proprea.com.au. What’s your background?I've been with REA for about two years. Previously, I worked in research for 10 to 12 years across a really broad range of areas. Anything from policy research through to… …

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  • Photo of Mike Gill: Rental ecosystems

    Mike Gill: Rental ecosystems

    Mike Gill will be speaking at Prop20 in March and April. To register for this event visit proprea.com.au. Mike, what are you working on right now? We have a big focus on rent at the moment so I’ve been spending a lot of my time looking at rental ecosystems. There are… …

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  • Photo of Kurtis Pirotta: Digital and Branding

    Kurtis Pirotta: Digital and Branding

    Kurtis Pirotta will be speaking at Prop20 in March and April. To register for this event visit proprea.com.au. What's your background?Before I started with REA Group, I was a real estate agent. I was an agent for two years at McGrath, and I was pretty average. I wasn't the best real… …

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  • Photo of The traits of top performers in real estate

    The traits of top performers in real estate

    “If your head is on fire, and your feet are in a bucket of ice, it does not even out to a comfortable body temperature!” This was a valuable lesson taught to me by one of my early career mentors and a metaphor I often used to kick off a… …

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  • Photo of Kylie Davis: Technology and Trends

    Kylie Davis: Technology and Trends

    Kylie Davis will be speaking at Prop20 in March and April. To register for this event visit proprea.com.au. Kylie, what’s your area of speciality? My speciality these days is PropTech, technology, marketing and data. I’m a storyteller. I understand how to tell a great story and there are superpowers we have… …

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  • Photo of Lee Woodward: Value Performance Advertising

    Lee Woodward: Value Performance Advertising

    Lee Woodward will be speaking at Prop20 in March and April. To register for this event visit proprea.com.au. What’s your background? I started in real estate when I was 22. I was a plumber prior to being in real estate, which was a really important part of my career. In my first year in real estate,… …

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  • Photo of Tara Christianson: Online branding and marketing

    Tara Christianson: Online branding and marketing

    Tara Christianson will be speaking at Prop20 in March and April. To register for this event visit proprea.com.au. …

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  • Photo of Chris Helder: useful belief and the human factor

    Chris Helder: useful belief and the human factor

    Chris Helder will be speaking at Prop20 in March and April. To register for this event visit proprea.com.au. What is your background?My background is in real estate. I was an agent. I have been a speaker and training real estate agents for 18 years. My life has been working and helping… …

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  • Photo of Fiona Blayney: Balancing tech and the human touch

    Fiona Blayney: Balancing tech and the human touch

    Fiona Blayney will be speaking at Prop20 in March and April. To register for this event visit proprea.com.au. What is your primary passion in the real estate industry? I enjoy the work I do with my coaching clients to positively impact their businesses. I suppose you could say I’m passionate about… …

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  • Photo of A new direction

    A new direction

    If you visited Direct Connect’s stand at AREC this year, you would have noticed something different. While other real estate related companies had branded pens, keyrings and mugs, the moving services company hadn’t produced any merchandise to give away. In a market where competition is increasing, and brand awareness is as important as ever, you’d… …

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  • Photo of What consumers want from a real estate professional: Owen Wilson, REA Group CEO

    What consumers want from a real estate professional: Owen Wilson, REA Group CEO

    Owen Wilson likes spending time with customers. The REA Group Chief Executive Officer loves nothing more than finding out their needs and then doing his best to see that those expectations are met. In an authentic 'spur-of-the-moment' chat, Owen tells Elite Agent Managing Editor Samantha McLean about his first year in the top job and… …

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  • Photo of Valentina Borbone: Marketing to millennials

    Valentina Borbone: Marketing to millennials

    Valentina Borbone will be speaking at Prop20 in March and April. To register for this event visit proprea.com.au. Valentina, you have clients with all types of marketing needs; what do you enjoy most? My passion is helping people who need help in the digital marketing space but don’t necessarily understand all… …

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  • Photo of Cameron Kusher: International Markets

    Cameron Kusher: International Markets

    Cameron Kusher will be speaking at Prop20 in March and April. To register for this event visit proprea.com.au. Cameron, what’s your area of speciality? Residential property is more my speciality (than commercial or other forms of real estate), as is blending economic and demographic trends with what we see in our… …

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  • Photo of Julie Masters: Lead Nurturing

    Julie Masters: Lead Nurturing

    Julie Masters will be speaking at Prop20 in March and April. To register for this event visit proprea.com.au. Julie, influence is such a fascinating topic - what about your work do you enjoy most? I love working with people to help them stand out in their space. Most people have a… …

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  • Photo of Greg Braun: local and global  trends

    Greg Braun: local and global trends

    Greg, what’s your area of speciality? My speciality is consumer trends, whether they be global or local – and often the two go hand-in-hand. So what I try and do is understand what we’re seeing in consumers in real estate and understand the wider narrative around why they might be thinking that way or why… …

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  • Photo of Andrew Winter: Supply and Demand

    Andrew Winter: Supply and Demand

    Andrew Winter will be speaking at Prop20 in March and April. To register for this event visit proprea.com.au. Andrew, what is your main area of interest in real estate? Anything to do with residential real estate! Throughout my career and through media, I’ve dealt with just about everything, from new… …

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  • Photo of A step-by-step guide to natural disaster claims

    A step-by-step guide to natural disaster claims

    It is hard to imagine the tragedy hundreds of Australians are facing as they slowly return to homes, businesses and communities ravaged by Mother Nature. For many, there will be nothing left but the heartbreaking task of cleaning up and starting over or moving on altogether. In these difficult circumstances, landlords and tenants will often… …

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  • Photo of A new chapter for Brisbane’s Henry Wong Team

    A new chapter for Brisbane’s Henry Wong Team

    Brisbane’s Henry Wong Team is set to embark on an exciting new chapter after recently joining forces with Harcourts Beyond. Located on Brisbane’s Southside, the Henry Wong Team has established itself as a dominant real estate business, receiving multiple awards as a top RE/MAX agent and notching up numerous titles. … …

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  • Photo of Five big issues that affected the real estate industry in 2019

    Five big issues that affected the real estate industry in 2019

    The real estate industry is never stagnant. It is impacted by regulation changes, the rise and fall of the economy, buying motivations and the generosity of banks. Heck! Mother Nature can even wreak havoc and play a part in the way we buy, rent and manage property. This year has… …

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  • Photo of New proptech ListReady is capturing the market with a clever alternative to manage property listing expenses

    New proptech ListReady is capturing the market with a clever alternative to manage property listing expenses

    Marketing is one of the best investments a vendor can make to attract buyers and create competition. An innovative tech-based ‘pay later’ solution is revolutionising this process by providing an alternative to credit cards to cover advertising and other listing-related expenses. …

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  • Photo of Protecting properties this festive season

    Protecting properties this festive season

    For many people, the image of the festive season is one of joy. But sadly, once the last of the Pavlova has been eaten, many landlords and agents will face the harsh reality of what the season can bring for investment properties.  Now, I don’t want to be a party-pooper,… …

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  • Photo of 6 tips for property managers to thrive in the customer experience economy

    6 tips for property managers to thrive in the customer experience economy

    The CX economy is already here. Let’s begin by stating the obvious: the property management industry is in flux right now. Owners have more options than ever and expect more value from property management services as a result. Agencies can no longer compete realistically on price, with margins already wafer-thin… …

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  • Photo of The highlight reel from Street MBA Brisbane

    The highlight reel from Street MBA Brisbane

    Great weather, great food and great company: Street MBA headed to Brisbane in October and it was nothing short of amazing.  We visited some of the best in the business: Coronis, Image Property and Place, and the tour highlighted how three very different businesses share common goals and core beliefs.  … …

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  • Photo of Real estate industry property and media stars recognised at AREAs 2019

    Real estate industry property and media stars recognised at AREAs 2019

    Recognising industry excellence and best practice, 21 awards were presented across the categories of Innovation, Service & Marketing Excellence, and Community. Gold AREA awards were presented to outstanding individuals and agencies changing the game in property. (More photos below story) 1 2 3 4 5 Gold AREA award winners:  Residential… …

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  • Photo of Building FOMO in your listing presentation: Kurtis Pirotta

    Building FOMO in your listing presentation: Kurtis Pirotta

    Video Length 43 minutes 12 seconds What you'll Learn In This Lesson: The three big ideas: Win more landlords, find more tenants and use technology better to influence customer expectations Why landlords are appointing real estate agents to look after their investment How to attract a high number of potential… …

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  • Photo of Empathy and Understanding the key to service

    Empathy and Understanding the key to service

    In an increasingly technological world, David Holman knows people are more important than ever. The Direct Connect Chief Executive Officer says the moving services company’s employees and the vibrant culture within the organisation are what makes things tick. Of course, technology aids their workflow and makes things easier for customers,… …

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