Brand Editorial

  • Commercial property liftout

    The Australian launches new commercial property lift-out

    The Australian and realcommercial.com.au have come together to launch a new commercial property platform. The 12-page commercial property lift-out will be published in The Australian every Thursday and complemented with digital content on both of the brands’ websites. The national commercial and rural property offering aims to become the go-to destination for investors and key decision makers as it profiles, not only the properties but the people leading the way in the industry sector. …

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  • Tiffany Bowtell

    5 New Year’s resolutions to supercharge your rent roll in 2021

    Most real estate business owners want to grow their rent roll. Not just to pay the bills, but to produce profits while their long-term goal is to build the asset for retirement, investment and lifestyle.  What we’ve noticed working with agencies following traditional structures, such as portfolio management style, is… …

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  • Hayley Baxter: The traits of top property management teams

    The most successful teams (you guessed it) actually work as a team Competitive cultures can work for some professions, but property management is not one of them. Possibly the most important aspect of customer experience from a landlord’s perspective is the feeling that their investment is in good hands, and that everyone in the team knows what’s going on. If property managers are not across each other’s portfolios, …

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  • 5 principles to make change stick

    If you’ve ever wondered why it’s hard to make a change in your agency, or why innovation and tech adoption seems to lag in the real estate sector, it might be a problem of scale. Real estate constitutes Australia’s largest market, worth about $7.1 trillion, with the next largest being superannuation at $2.1 trillion. CoreLogic data shows residential sales this year total $277.8 billion gross value as of July. …

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  • Early Access

    Domain has launched an innovative new platform that’s set to “turbocharge” the value agents can offer vendors shortly after a sales authority is signed and all relevant documentation has been prepared. Aptly named Early Access, the customer-centric early marketing solution triggers an alert to be sent to high-intent Domain buyers… …

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  • Domain to offer a real estate marketing edge with new ‘Early Access’ product

    Domain has announced the launch of  Early Access, a tool they say will help agents build interest and demand for their vendor’s property before the traditional marketing campaign begins. The product has been designed to add a touchpoint to the traditional sales process which can take some time between the agency agreement being signed and the listing being uploaded to the portals. …

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  • Focus and discipline

    Jason Pellegrino has seen a lot of businesses transform in his career so far. And with a CV full of experience in a number of blue chip companies, he’s seen plenty of ‘behemoths’ of the corporate world struggle to keep up in a world where rapid change will continue to be the norm. He says there is a reason that some businesses do well, …

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  • Automation made easy

    ‘The clock is ticking’ is a phrase well known to real estate agents. There always seems to be so much to do in so little time. Trevor Bragg takes a look at how agents can use automation to save them time and create more hours to spend with clients. Time – we all wish we had more of it. If only we had more time, …

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  • Make the right CRM switch

    When I started building Box+Dice in the late ’90s, 90 per cent of our customers were coming from carbon paper inspection sheets and institute diaries. If they had any tech at all, it was a basic desktop CRM or Microsoft Excel. We were selling technology as a concept. At trade shows, people would stand 10-deep to see our groundbreaking tech. Making the switch to digital was a no-brainer. …

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  • Renovating and insurance cover

    With COVID-19 resulting in higher rental vacancies in some states and the announcement of the HomeBuilder program, landlords may be thinking about renovating their investment property. But before they get started there are insurance matters to think about, cautions EBM RentCover Managing Director Sharon Fox-Slater. Aussies love property and they love renovating too, if the number of shows on the television is anything to go by: The Block, …

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  • Landlord insurance and the Goldilocks principle

    Too little or too much is a conundrum many landlords face when it comes to their insurance. While having too little (under-insurance) is rife among property owners, having too much (over-insurance) is also an issue, so landlords need to find the right balance to ensure they appropriately and adequately protect their investment. Under or over?Under-insurance is when a portion of a property has not been insured, …

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  • Daily grind or creative mind?

    Technology may be getting more sophisticated every day, and slowly cannibalising manual tasks and administration, but data shows it’s not a future of robot overlords we face, so much as technology-assisted work. That’s good news. Tech that cuts out admin and gives us powerful insights into our customers frees us up from the daily grind. It allows us to use more of our innately human skills – like creativity, …

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  • EBM RentCover stresses importance of following rent freeze process

    EBM RentCover is stressing the importance of following the government’s rent freeze process after receiving an influx of inquiries from landlords relating to COVID-19. EBM RentCover Managing Director Sharon Fox-Slater explained while there hadn’t been a notable rise in insurance claims during the past couple months, there had been a significant uptick in inquiries from landlords seeking clarity on what to do should their tenants be unable to pay rent. …

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  • Daniel Spencer: VPA and LPA training

    Daniel Spencer will be speaking at Prop20 in March and April. To register for this event visit proprea.com.au. What is your background?I had a large real estate agency in Hobart when I was in my early 20s but have since sold that. Now we have a business that predominantly does three things: we do presentations as we’re doing for Prop20, we also do a lot of consulting work, …

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  • Stacey Lewis: What buyers want

    Stacey Lewis will be speaking at Prop20 in March and April. To register for this event visit proprea.com.au. What’s your background?I’ve been with REA for about two years. Previously, I worked in research for 10 to 12 years across a really broad range of areas. Anything from policy research through to advertising effectiveness, but really focusing on consumer research where you explore what motivates people to do the things that they do and how other kinds of external factors, …

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  • Mike Gill: Rental ecosystems

    Mike Gill will be speaking at Prop20 in March and April. To register for this event visit proprea.com.au. Mike, what are you working on right now? We have a big focus on rent at the moment so I’ve been spending a lot of my time looking at rental ecosystems. There are three main groups there – tenants, landlords, and property managers. What topic(s) will you be speaking on at Prop20? …

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  • Kurtis Pirotta: Digital and Branding

    Kurtis Pirotta will be speaking at Prop20 in March and April. To register for this event visit proprea.com.au. What’s your background?Before I started with REA Group, I was a real estate agent. I was an agent for two years at McGrath, and I was pretty average. I wasn’t the best real estate agent ever. The biggest thing that I missed was the relationship part of the world. …

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  • The traits of top performers in real estate

    Having interviewed a wide array of successful agents over the past 10 years, Samantha McLean shares the common traits of top performers. …

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  • Kylie Davis: Technology and Trends

    Kylie Davis will be speaking at Prop20 in March and April. To register for this event visit proprea.com.au. Kylie, what’s your area of speciality? My speciality these days is PropTech, technology, marketing and data. I’m a storyteller. I understand how to tell a great story and there are superpowers we have as journalists where we can walk into an unknown situation and work out exactly what’s going on and summarise it in 20 words or less in about 10 minutes. …

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  • Lee Woodward: Value Performance Advertising

    Lee Woodward will be speaking at Prop20 in March and April. To register for this event visit proprea.com.au. What’s your background? I started in real estate when I was 22. I was a plumber prior to being in real estate, which was a really important part of my career. In my first year in real estate,… …

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  • Tara Christianson: Online branding and marketing

    Tara Christianson will be speaking at Prop20 in March and April. To register for this event visit proprea.com.au. …

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  • Chris Helder: useful belief and the human factor

    Chris Helder will be speaking at Prop20 in March and April. To register for this event visit proprea.com.au. What is your background?My background is in real estate. I was an agent. I have been a speaker and training real estate agents for 18 years. My life has been working and helping develop Australian salespeople and property managers and leaders within Australia. What will you be talking about at Prop20?The angle I’m going to take is that we all have a reality, …

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  • Fiona Blayney: Balancing tech and the human touch

    Fiona Blayney will be speaking at Prop20 in March and April. To register for this event visit proprea.com.au. What is your primary passion in the real estate industry? I enjoy the work I do with my coaching clients to positively impact their businesses. I suppose you could say I’m passionate about people, property, purpose and potential. What topic(s) will you be speaking on at Prop20? …

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  • A new direction

    If you visited Direct Connect’s stand at AREC this year, you would have noticed something different. While other real estate related companies had branded pens, keyrings and mugs, the moving services company hadn’t produced any merchandise to give away. In a market where competition is increasing, and brand awareness is as important as ever, you’d… …

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  • What consumers want from a real estate professional: Owen Wilson, REA Group CEO

    Owen Wilson likes spending time with customers. The REA Group Chief Executive Officer loves nothing more than finding out their needs and then doing his best to see that those expectations are met. In an authentic 'spur-of-the-moment' chat, Owen tells Elite Agent Managing Editor Samantha McLean about his first year in the top job and… …

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  • Valentina Borbone: Marketing to millennials

    Valentina Borbone will be speaking at Prop20 in March and April. To register for this event visit proprea.com.au. Valentina, you have clients with all types of marketing needs; what do you enjoy most? My passion is helping people who need help in the digital marketing space but don’t necessarily understand all the jargon that seems to go with it. I like to help unravel the complexities of digital and what it can actually do for businesses, …

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  • Cameron Kusher: International Markets

    Cameron Kusher will be speaking at Prop20 in March and April. To register for this event visit proprea.com.au. Cameron, what’s your area of speciality? Residential property is more my speciality (than commercial or other forms of real estate), as is blending economic and demographic trends with what we see in our data, and more specifically on housing. What topic(s) will you be speaking on at Prop20? …

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  • Julie Masters: Lead Nurturing

    Julie Masters will be speaking at Prop20 in March and April. To register for this event visit proprea.com.au. Julie, influence is such a fascinating topic – what about your work do you enjoy most? I love working with people to help them stand out in their space. Most people have a lot of expertise and are really incredible at what they do and have reams of knowledge that would be very useful to their target markets. …

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  • Greg Braun: local and global trends

    Greg, what’s your area of speciality? My speciality is consumer trends, whether they be global or local – and often the two go hand-in-hand. So what I try and do is understand what we’re seeing in consumers in real estate and understand the wider narrative around why they might be thinking that way or why… …

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  • Andrew Winter: Supply and Demand

    Andrew Winter will be speaking at Prop20 in March and April. To register for this event visit proprea.com.au. Andrew, what is your main area of interest in real estate? Anything to do with residential real estate! Throughout my career and through media, I’ve dealt with just about everything, from new build projects to renovations to extensions, to developments and from top end to bottom end. …

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  • A step-by-step guide to natural disaster claims

    It is hard to imagine the tragedy hundreds of Australians are facing as they slowly return to homes, businesses and communities ravaged by Mother Nature. For many, there will be nothing left but the heartbreaking task of cleaning up and starting over or moving on altogether. In these difficult circumstances, landlords and tenants will often… …

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  • A new chapter for Brisbane’s Henry Wong Team

    Brisbane’s Henry Wong Team is set to embark on an exciting new chapter after recently joining forces with Harcourts Beyond. Located on Brisbane’s Southside, the Henry Wong Team has established itself as a dominant real estate business, receiving multiple awards as a top RE/MAX agent and notching up numerous titles.  The group prides itself on its bi-lingual skills and is led by powerhouse agent Henry Wong, …

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  • Five big issues that affected the real estate industry in 2019

    The real estate industry is never stagnant. It is impacted by regulation changes, the rise and fall of the economy, buying motivations and the generosity of banks. Heck! Mother Nature can even wreak havoc and play a part in the way we buy, rent and manage property. This year has been no different. There have been ups and downs, and everything in between. …

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  • New proptech ListReady is capturing the market with a clever alternative to manage property listing expenses

    Marketing is one of the best investments a vendor can make to attract buyers and create competition. An innovative tech-based ‘pay later’ solution is revolutionising this process by providing an alternative to credit cards to cover advertising and other listing-related expenses. …

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  • Protecting properties this festive season

    For many people, the image of the festive season is one of joy. But sadly, once the last of the Pavlova has been eaten, many landlords and agents will face the harsh reality of what the season can bring for investment properties.  Now, I don’t want to be a party-pooper, but things happen and you and your landlords and tenants need to be prepared. …

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