The Australian and realcommercial.com.au have come together to launch a new commercial property platform.
The 12-page commercial property lift-out will be published in The Australian every Thursday and complemented with digital content on both of the brands’ websites.
The national commercial and rural property offering aims to become the go-to destination for investors and key decision makers as it profiles, not only the properties but the people leading the way in the industry sector.
The Australian Editor-in-Chief Christopher Dore said the publication was proud to launch the new commercial and rural property lift-out with realcommercial.com.au.
“As the nation learns to live and work effectively amid the COVID-19 pandemic, commercial property is one of the most dynamic topics of discussion,” Mr Dore said.
“We look forward to bringing our readers the best stories and insights and discussing the new opportunities that lie ahead.”
Led by The Australian Commercial Property Editor Ben Wilmot, the digital and weekly print product will cover all the major sectors by drawing on a nationwide network of specialist journalists, commentators and industry experts.
Content will include important commercial and rural property news from around the nation and unique insights from some of the most respected voices in the property industry.
It will provide the latest trends in the fast-changing property world, weekly insights and data and the largest focus on commercial and rural property in Australia.
The website realcommercial.com.au is a part of the REA Group.
REA Group Chief Audience and Marketing Officer Melina Cruickshank said: “This exciting new collaboration combines the power and reach of realcommercial.com.au and The Australian to provide the rich industry content, expert commentary, data and insights to help people make the most informed property decisions.”
“We are always looking for ways to maximise value for our customers and this initiative will ensure commercial property is front and centre in the minds of Australians.”
According to Roy Morgan research, The Australian and realcommercial.com.au collectively reach an audience of 3.2 million Australians focused on commercial and rural property.
The launch is being supported by a multi-channel marketing campaign that will run across print, digital and social channels.