Social media is one of the most effective and dynamic networking tools available today. And like most worthwhile pursuits, it requires time, dedication and commitment. It’s an ongoing activity that will constantly evolve into new and exciting things, and it promises to be a lucrative opportunity for agents who embrace it.
By adding a social media facet to your current marketing and networking mix, you can help ensure that your brand and business stay on the leading edge of the industry, while also building a strong and loyal community of prospects and customers.
Kelly Millar is the CEO of SOBOX. She recently joined the business following five years experience in online real estate marketing. Kelly was Consumer Marketing Manager Aust/NZ for realestate.com.au and also held international marketing roles in the REA Group. Previously she had a long and successful career in advertising communications.
Simon Baker and SOBOX
Simon Baker’s name is almost synonymous with Australian real estate and online ventures. Between 2001 and 2008 Simon was CEO and managing director of online real estate company REA Group (owner of realestate.com.au), where he grew revenues from $4 million to $155 million. Simon followed that notable achievement with another online success story, Classified Ad Ventures – a company that helps the operators of classified websites, and their advertisers, get the most from their business.
Classified Ad Ventures also operates the highly popular propertyportalwatch.com website, and is a partner in the recently-launched nestoria.com.au, which offers home hunters the ability to search property for sale and rent across the country.
Now, with social media coming of age as an important communications and marketing tool, Simon has launched SOBOX Pty Ltd. SOBOX, short for Social Media in a Box, provides Australian real estate agents with a strong and effective presence in the online social media world, and allows agents the freedom to concentrate on what they know best — listing and selling property, and generating income.
Social Media is a very important marketing and networking tool for Australian real estate agents, and agents today must have a strong presence on sites like Facebook, Twitter and Myspace. We launched SOBOX to help Australian agents not only get the most from social media promotions, but to also reduce their reliance on traditional and other online media when marketing themselves and their listings,Simon explains.
In today’s market, if you’re not actively promoting your brand online, then you are missing a significant chunk of your market. In fact, as the internet continues