Starting from scratch: Tara Bradbury on pioneering a paperless agency, mastering market turbulence, and cultivating a cutting-edge brand

From mentoring, coaching and speaking to building a new agency and positioning it with a niche, there isn’t much Tara Bradbury hasn’t done in real estate. Yet, Tara’s journey is about so much more than influencing the industry; it’s about creating incredible client experiences, pioneering change, and leading a digital revolution that redefines what it means to be an ‘Active Agent’.

Tara Bradbury knows how to reshape the real estate landscape, one innovation at a time.

A master of transformation, Tara has pioneered a paperless agency at Active Agents, not only embracing technology, but turning it into a defining pillar of her brand and setting new standards of efficiency and client engagement.

Tara and her husband Shane recently celebrated five years in business – and in today’s edition of the Elevate podcast, with Samantha McLean, Tara takes a deep dive into why she left her successful coaching career to become an agent again and reveals the strategies that have helped her build success.

She explores the impact of virtual tours and how they’ve revolutionised how properties are shown, saved her team time, and helped them serve their clients better.

Sam and Tara also examine her innovative approach to building authentic social media engagement and how she turns every tenant interaction into a potential referral.

Tara also reveals how changes to Queensland’s rental laws have impacted her business and how maintaining a work-life balance fuels her professional and personal growth.

“If you’re thinking of starting your own property management business, don’t be afraid. Just because someone tells you that you can’t do it doesn’t mean there’s not another way or another angle to get to it.”

Sam and Tara also discuss:

  • 2:00 – Career pivot success: Tara explains her shift from coaching to real estate, driven by family needs and professional fulfilment.
  • 5:02 – Pioneering paperless: How Tara established a paperless agency, the strategic choices behind it, and her unique marketing approaches.
  • 9:00 – The power of virtual tours: Discover the transformative impact of virtual tours on efficiency and service delivery in Tara’s agency.
  • 11:19—Mastering market turbulence: How Tara steered through the pandemic’s challenges, positioned the agency as a pivotal information hub, and mastered the art of letting go.
  • 13:20 – Authentic engagement: Leveraging organic social media growth to build credibility and authentic engagement.
  • 15:25 – Transforming tenants into partners: How Tara transforms everyday tenant interactions into lasting, high-value referral partnerships.
  • 17:40 – Crafting a stellar team: A deep dive into how Tara built her team, nurtured talent in property management, and developed a sales operation from the ground up.
  • 21:57 – Legislative landscapes: Insights into adapting business strategies in response to Queensland’s evolving rental laws, ensuring landlord and tenant satisfaction.
  • 26:20 – Balancing acts: The strategies Tara and Shane employ to enjoy work-life balance, including setting boundaries and keeping home a business-free zone.
  • 28:29 – Vision for the future: Peek into the next five years at Active Agents, including strategic plans for growth, and maintaining agency values.

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Samantha McLean

Samantha McLean is the Co-Founder and Managing Editor of Elite Agent and Host of the Elevate Podcast.