Award-winning real estate agent Mark Kentwell has announced the opening of PRD Presence office in Toronto, on the waterfront of Lake Macquarie.
This follows the massive success of his collection of offices that started in Newcastle in 2005.
It is the fifth office he’s opened across Newcastle, Lake Macquarie and the Central Coast.
“That location had been an interest for some time, but we wanted to ensure we had a strong lead agent to open the office,” Mr Kentwell said.
“Joshua Logan-Pye is the perfect agent for the role, who is licensee and co-principal. He has a track record of selling up-market homes, particularly within that precinct.
“He’s also an accredited auctioneer with Cooley Auctions, trained under Damien Cooley himself, Australia’s most booked auctioneer for many years running.
“Josh is a perfect match for our brand because he uses a great combination of a new age consumer focus, unique marketing techniques, auction skills and great work ethic.”
The Western Lake Macquarie workspace isn’t your typical real estate office.
Located on the ground floor in a brand new development on the waterfront, the office is near a children’s playground, walking track, coffee shops and ice cream bars.”
They’ve also got a coffee shop onsite, which operates as a stand alone café, as well as a welcoming meeting space for agents and their clients.
“It’s constantly full of people, and it’s a great way for us to engage with the community without being all over them, and making them feel uncomfortable,” Mr Kentwell said.
Like all their new age offices, there is no brand signage outside, it’s only when you enter reception that you realise you’re in a real estate office. Not that it looks like one.
Adorned with stunning street art throughout, by renowned artist Jordan Lucky, the office is a place agents can be proud to work, with modern décor, an open foyer, stand-up meeting spots, a silent room and a kitchen reminiscent of something you’d find in a modern home.
“We don’t need to plaster it with branding and window cards. We want agents to feel proud of the space, to feel energised and vibrant,” Mr Kentwell said.
“It’s a big investment in our people. They are proud, they can’t wait to show clients.
“In turn, our clients can see we’re creative, energised, unique & authentic.”
As well as supporting the community, the coffee shop also acts as a drawcard for clients to come to the office.
“We can have quick face-to-face catch ups on site, rather than going to the client’s house. They actually want to come and see us,” Mr Kentwell said.
“The office represents who we are. We’re innovative, we don’t dress the same as most other real estate agents and don’t act the same as what people often imagine when they think of agents.
“This office is proof that it’s not just a façade. We walk the walk, we don’t just talk the talk.”
Despite its relatively small size, the office has room for up to 16 team members to work simultaneously.
“There’s also dedicated in-house auction facilities, where we can run our regular program of Friendly Auctions®,” Mr Kentwell said.
“This is the essence of why we believe this is the office of the future.”