Investing ahead of the curve: Mark Kentwell on investing in yourself, the power of auctions and taking the next step as an agent

Leading principal Mark Kentwell talks about investing in yourself and why you need to start managing your career like the type of agent or principal that you want to become and the type of marketing, coaching and team building that is going to get you there.

When Mark Kentwell bought a real estate business, he hadn’t sold a property, yet knew it was the perfect industry for him.

In the space of 10 years, he’s gone on to win just about every real estate award in the book, become one of the leading principals in the country and founded multiple businesses.

In this episode of the Elevate podcast with Elite Agent Managing Editor Samantha McLean, Mark explains the most effective way to grow your business is through “investing ahead of the curve” to emulate the person you want to become.

He discusses the changing role of the real estate principal in 2023, and the best way to help your entire team – from new agents to your top performers – when they’re looking to branch out on their own.

Mark also talks about how to get buyers on board with the auction process, how to spend your marketing budget so you’re on track to hit your long-term goals and the importance of collaborating with other leaders in the industry.

“Invest like you’ve already got the success. Whether it’s marketing or people or systems or coaches, they needed to be deploying their excess income that they’re earning into things that are going to generate more revenue and build that 10 to 15-year goal.” – Mark Kentwell

Samantha and Mark also discuss:

10:11 – Why the top agents all use auctions and how to get buyers and sellers on board with the auction process in any market.
16:17 – What the leading agents are doing in 2023 and why your team is more important than ever.
24:17 – How to establish yourself as an agent in the current market and the most important habit you need to master.
27:28 – Why principals can play a big part in building the careers of new agents and what they should be doing.
30:07 – The most effective way to become a leading agent by investing in yourself.
32:06 – How much marketing budget you should be spending and why you need to be “living lean” and thinking long-term.
35:09 – The conversation all principals and agents need to have right now, which could change your life.

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Samantha McLean

Samantha McLean is the Co-Founder and Managing Editor of Elite Agent and Host of the Elevate Podcast.