Elite AgentReal Estate Tech & Social

Meeting on the move

With our working world moving faster than ever, having the right tools to help you get the job done has never been more vital. Andrew Herrmann from EFEX Group examines how technology can help real estate agents on the move.

When it comes to servicing vendors and buyers, today’s real estate agent is on the hunt for every edge to stay ahead of the game. The big question is, how are you using technology to make this more straightforward?

More than ever, high-level teams need to be able to work remotely as they are always on the move.

One of the ways the best in the business do this is through unified communication technologies like video and audio conferencing systems bundled with software solutions such as Zoom Rooms, DOOH (Digital Out Of Home) or Starleaf.

When we think about the old days, or even just a few years ago, conference calls were done in a boardroom with broken audio and a frozen picture on the TV screen.

Technology has moved quickly in this space, and the latest versions of video conferencing not only allow us to hold large sales meetings with multiple offices but enable us to run team meetings while on our way to the first open house on a Saturday morning.

With software like Zoom Rooms and the like, we are now able to run meetings and screen share from our car, home or office.

These solutions also enable us to use softphone functions, meaning we can appear to be in the office while being mobile.

With the use of digital marketing such as Instagram and Facebook we understand that your clients expect to be ‘in the know’ all the time.

Whether it’s an owner wanting an update on their open home or a buyer inquiring about a property’s price range, clients have a ‘now’ mentality.

If you meet their expectations promptly and efficiently, it’s a good building block for your relationship. But if you don’t, you may find your relationship on shaky ground.

Setting up a video conferencing solution allows us to communicate in a way we haven’t been able to before. Not only does it set a point of difference, seeing your clients and reading their body language aids your selling process.

When you can’t show a potential buyer or tenant through a property, a video call could be a useful alternative. I remember listening to a talk at last year’s AREC about only FaceTiming clients. Why not set up a VC solution to ensure this is professional and you don’t miss an opportunity with a prospective buyer or seller?

With the VC market growing, it is essential to ensure you have the right solution for your office and clientele.

Don’t hesitate to reach out if you have questions about these solutions. You can ask us about VC, UC, ZOOM, FUZE, DOOH, COLLABORATION and any other technology acronym you care to name, and we can translate and show how they could fit into your business.

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