Elite AgentFRANCHISE NEWSNEWS

Innovation and Talent Key to Real Estate Success

One of Victoria’s largest real estate networks, hockingstuart, has credited innovation and the right talent as key to its longevity and growth in the industry.

Mark-EllinghausThis year marks the 30th anniversary for the network, which expands across 50 offices in metro Melbourne, the Mornington Peninsula and Geelong.

The company has been at the forefront of innovation since it opened its doors.

When introducing its red magazine in 1986, it was the first agency to publish its properties for sale in a magazine format. When online came into play, hockingstuart was one of the first to launch a digital and social platform for their customers.

According to hockingstuart’s Head of Recruitment, Mark Ellinghaus, innovation isn’t just created; it comes from recruiting the right people from the start. As a result, the company launched its own internal recruiting arm to find the brightest minds to foster innovation in the business.

“When we relied on external recruiters, we often received feedback from our directors that candidates weren’t properly screened through a phone or face-to-face interview,” Mr Ellinghaus said.

“Very rarely were they tested for competencies, personal attributes or out-of-the-box thinking characteristics which are pertinent to what we do.”

Since the launch of the internal recruitment business, hockingstuart has been able to source talent that ticks off all boxes, and improve staff retention.

“We test for candidates through traditional HR methods such as phone screening, face-to-face interviewing and reference checking, but also via cultural fit testing and cognitive testing which are much more scientific and can provide a clearer synopsis of the person,” Mr Ellinghaus added. According to Mr Ellinghaus, staff are attracted to hockingstuart because of the training and development programs on offer, and the reward and recognition that the brand provides to prospective new franchise opportunities.

He said the company welcomes more than just sales agents and recognises that there are many talented people in industries other than real estate.

“We’re always on the lookout for great administrators, property managers and assistants, as well as executives from office managers to general managers.

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