FRANCHISE NEWSNEWSQLD

Iconic Brand Sotheby’s International Realty Arm to Expand Across Queensland

In a show of increasing confidence in Queensland’s high-end property market, international businessman, Paul Arthur has purchased the statewide franchise for the iconic Sotheby’s brand’s international realty arm.

This follows his purchase of the Gold Coast franchise announced last month.

Mr Arthur’s move to the Gold Coast follows a 30 year career in global logistics as part of the executive management team of US public corporation and fortune 500 company, Expeditors International of Washington Inc.

With such a background in business, leadership and management, Paul Arthur is well placed to lead a team that will represent the finest properties across the entire state.

Currently based in Corporate Centre One on the Gold Coast, the next stop for Queensland Sotheby’s International Realty is Brisbane, with Mr Arthur and his team currently negotiating appropriate premises.

“We have engaged commercial agents to identify our future location in Brisbane. After the capital city, we plan to establish offices on the Sunshine Coast, in the Whitsundays and at Cairns.”

“The full expansion will roll out over the coming 18 months,” he said.

According to Mr Arthur, the expansion across Queensland makes perfect business sense, something his New York counterparts at Sotheby’s are excited about.

“From a consistency point of view it makes sense in the marketplace to control all of Sotheby’s International Realty Queensland under the one banner, rather than it potentially being operated by multiple business owners. This way we can delivery better branding consistency and ensure the highest level of customer service and experience as expected from Sotheby’s,” explains Paul.

“Queensland is unequivocally the lifestyle state of Australia from the glamour of the Gold Coast, to the tranquility of Noosa, or the natural wonders of the Barrier Reef and the Whitsunday Islands,” he said.

Mr Arthur is very positive about the buoyant Queensland property market.

“I feel that Queensland continues to offer tremendous value, and we are seeing solid, incremental price growth. Its lifestyle is always going to appeal to the market, and now compared with Sydney and Melbourne it represents genuine value for money.

“The devaluing Australian dollar also lends itself to attracting overseas investors looking for superior properties,” he said.

“The primary purpose of Queensland Sotheby’s International Realty is to connect the finest real estate in Queensland to the most discerning clientele throughout the world,” explains Paul.

Historically, Sotheby’s is an iconic brand, with its heritage tied to the Sotheby’s Auction House established in 1744.

“The international realty division was established in 1976 and at its core is the same principle of quality. The property we market doesn’t necessarily have to be excessively expensive, but it does need to be unique and of a certain quality – and I intend to carry that tradition of quality that has served the company for so long with Queensland Sotheby’s International Realty,” he said.

Website – www.queenslandsothebysrealty.com
Facebook – www.facebook.com/queenslandsothebysrealty
Instagram – www.instagram.com/qldsothebysrealty

Background

In the heart of London on New Bond Street in 1744, an exceptional Auction House was born with a revered tradition of marketing the world’s most cherished possessions. More than two centuries later Sotheby’s International Realty was launched with the same passion that drives the Auction House.

Founded in 1976, the Sotheby’s International Realty® brand is a unique luxury network of brokerage agencies offering a wide collection of luxury homes, estates and properties for sale throughout the world. With more than 825 offices and 18,000 sales associates across 61 countries and territories, our network is committed to helping its clients find a home and luxury real estate agent in the world’s most desired locations, hence our presence in Queensland.

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