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Fairfax Media’s Real Estate Division Announces A New Integrated Print and Online Relationship with Knight Frank

Fairfax Media’s Commercial Real Estate division has secured a business relationship with Knight Frank, a leading private global property consultancy to further strengthen its national presence.

FAIRFAX MEDIA’S REAL ESTATE DIVISION ANNOUNCES A NEW INTEGRATED PRINT AND ONLINE RELATIONSHIP WITH KNIGHT FRANK

MEDIA RELEASE – 12 July, 2011

Fairfax Media’s Commercial Real Estate division has secured a business relationship with Knight Frank, a leading private global property consultancy to further strengthen its national presence.

As part of the agreement Fairfax Media will offer Knight Frank a complete advertising solution that will deliver integrated print, online and custom web solutions.

Tony Blamey, General Manager, Real Estate from Fairfax Media said, “We are very pleased to announce this new agreement and are looking forward to a long term relationship with Knight Frank. Fairfax is committing significant investment in our Real Estate portfolio this year, with plans to grow audience share and expand our offering in the commercial real estate market.

Our commercial real estate assets are unique in the Australian market. Knight Frankwill benefit from the reach that the Fairfax Media network has across both our print and digital assets, which touches over 7.3 million Australians weekly*.

This new relationship with Knight Frank will add significant value to our audiences by providing a more content rich environment. This agreement adds more value to Knight Frank and gives them the ability to take greater control of their data flow, he added.

Stephen Ellis, Executive Chairman of Knight Frank commented, “The company was keen to seize the opportunity to become the first business to integrate a major print and online relationship with Fairfax Media focusing on commercial real estate.”

This relationship gives us the capacity to obtain greater exposure across both print and online mediums. Like Fairfax Media’s Commercial Real Estate division, Knight Frank is also on a major growth curve. The synergies have aligned between both companies. It will afford Knight Frank greater brand exposure amongst our target audience.

*Fairfax Media reaches over 7.3 million Australians weekly according to Roy Morgan Research March 2011 (all people 14+).

Media contact: Natasha McGuire, Red Leopard PR, Phone: 04000 90553 or 02 9328 4248.

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