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Diversification: The Key to Modern Real Estate

To really differentiate your business from your competitors, offering your clients a full suite of real estate services is a must, says Harcourts Group Australia Operations Manager, Marcus Williams.

Marcus-Williams“As a business owner, you should have the ability to grow your business beyond residential real estate. For Harcourts, this includes the ability to offer our clients property management services, commercial services through our partnership with NAI Global, and rural and regional real estate services offered through Landmark Harcourts.”

“Property management in particular is an important part of our business. Given a business’s rent roll is one of its only tangible assets, the importance of being part of a group that can offer you industry-leading training, technology and systems to support the property management side of your business is incredibly valuable.”

“For us, we felt it was important to support our business owners and offer these services by investing in innovative apps for our agents, exceptional training programmes offered through the Harcourts Academy, which is also a registered training organisation, and through robust marketing tools and systems tailored for each area of our business.”

“But our focus will always be on the client and with that in mind we’re aware that it’s not only the direct real estate services that are important to clients, especially in today’s time-poor society. Added-value services such as finance, conveyancing, connection and insurance have also become a must.”

“It’s now vital to offer a full service business to clients, so it makes sense to ensure you have the support to be able to do this well. If you run an independent business, consider where you could take it and what you could offer with the right support, technology and tools in place.

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