Agents think they have a sales problem. They actually have a ‘relevance problem’
Andy Reid says real estate agents are misreading the modern market, as shrinking information gaps and process-driven selling push them further from customers. He explains why relevance now matters more than knowledge, and why success depends on turning information into understanding, not noise.
Katie Williams secures competitive sale after late-night inspection tips dual-buyer negotiation
Katie Williams turned strong early interest into real competition, using timing, communication and an auction deadline to push buyers to…
Newcastle unit sells in six days as motivated buyer beats competition
Greg Oddy navigated a shifting Newcastle market and competitive offers to deliver a life-changing result for a young…
AREC26 reveals top industry speaker line-up as it draws insights from the best in Australian real estate
From Vivien Yap to Alex Jordan, the nation’s leading agents and next-gen talent take the stage to reveal…
National vacancy hits 1% as rental market tightens further – what it means for PMs
National vacancy tightens further to 1.0% as supply shortages persist, pushing rents up 5.9% annually and keeping pressure…
Ray White taps Thomas McGlynn for new national leadership role
The REINSW president will focus on lifting leadership capability across the network's Australia and New Zealand operations.
Why the best agents haven’t changed, even as everything else has
Technology has transformed how agents market, search, and operate, but according to Explore Property founder Andrew Acton, the fundamentals of what makes a great agent have barely shifted.
The mirror has many faces
The AI Edit Ep. 8: You don’t need the biggest crowd you need the right one
Samantha McLean explains why AI-generated buyer personas are becoming the new competitive edge at vendor appraisals - and why agents who start with "who" instead of "how" are changing the conversation before they've even been appointed.
Do You Actually Know Who You’re Presenting To?
North Queensland lifestyle property sells in 11 days as first-home couple secures Cranbrook home
A strategic offers-over campaign and comprehensive pre-listing preparation saw a Cranbrook property sell in just 11 days on market, with Monét Griffin orchestrating multiple offers above the asking price.
NSW to launch Smart Rental Bonds to ease renters’ upfront costs
NSW’s new Smart Rental Bonds system will allow tenants to transfer bonds between properties for $25, aiming to ease upfront costs and streamline the moving process.
National vacancy rate drops to 1.1% as rental squeeze tightens
Darwin and Hobart lead rent rises with double-digit annual growth, while Perth and Brisbane remain among the tightest markets nationally.
Scaling a rent roll without eroding margin
Crossub co-founder Geng Xu says most agencies hire their way into rent roll growth – and watch the margin disappear. His firm offers principals a different model: scale the portfolio, skip the headcount, keep the profit.
The three-person leadership model transforming agencies
Michael Nitschke says most principals are stuck in the weeds. The fix isn’t more hustle — it’s a tight leadership structure, disciplined weekly rhythm and…
Rent roll growth has slowed. But not for the top 10%
While market shifts squeeze many agencies, a widening performance gap reveals that success now depends on superior execution and value-based conversion over traditional fee-driven competition.
AREC26 focuses on top agents for practical insights to drive growth
REA Excellence Award winners announced for 2025
Brisbane tops commercial yields as most markets see declines
Industrial yields tighten, retail remains highest-risk, and Adelaide posts biggest declines as Brisbane leads the pack.
Steady guidance through uncertain times
Master uncertain real estate markets with clarity, as Shane Kempton helps you guide clients through rising costs, global events, and…
The hidden cost of assumption: how one question can make or break a deal
Stop guessing what your clients know; a 30-second check-in could save thousands and close more…
The consequences of keeping 360kg gorillas
When a high-performing ‘gorilla’ threatens more than revenue: the hidden costs of big personalities in…
Stop chasing silver bullets and start stacking points
Consistency is the ultimate competitive advantage. When the market gets noisy, the best agents win…
When affordability solves one problem and creates another
As affordability drives buyers into regional Western Australia, housing pressure is rising for locals. Shane…
Shorts
How to find your next hire in the age of AI
With AI tools making resumes and cover letters flawless, traditional hiring methods are breaking down.…
Is there enough of you online?
“Play the long game.” I’ve heard this phrase in real estate for years. Don’t chase…
The AI Edit Ep. 6: SEO just changed – are you a source AI can reference?
Traditional SEO was straightforward in principle: be the best answer on a single page. “Who’s…
The AI Edit Ep. 5: The digital letterbox drop – why paper was never the point
You sell a house. You put together a flyer “Just Sold” in big letters, your…
The AI Edit Ep. 4: Redesign the factory – the productivity paradox, applied to AI
In the 1890s, factories across New England replaced their steam engines with electric motors and…
The AI Edit Ep. 8: You don’t need the biggest crowd you need the right one
Do You Actually Know Who You’re Presenting To?
The AI Edit Ep. 6: SEO just changed – are you a source AI can reference?
The AI Edit Ep. 5: The digital letterbox drop – why paper was never the point
The AI Edit Ep. 4: Redesign the factory – the productivity paradox, applied to AI
