Darren Boettcher of The Agency Milton has sold a four-bedroom display home at 38 Jingeri Street, Redland Bay, for $1.38 million via private treaty after generating eight offers in just 14 days.
The property’s display home fit-out — raked ceilings in the kitchen, family and living areas, premium tapware, light fittings and curtains — drove strong emotional connection from the outset. Because the home was new and had not been lived in for 12 months, it qualified for negative gearing tax exemption, broadening the buyer pool to include both owner-occupiers and investors.
Coming-to-market signage turned display village traffic into early momentum
Darren’s strategy began before the property officially hit the market. With the home located in an active display village attracting visitors seven days a week, he installed a coming-to-market sign to capture early interest.
“People were calling me when it was coming on the market,” Darren says.
“Everyone that was looking at display homes Monday to Sunday—there’s probably 25 houses in that display village—it just attracted so many people. It was a very good angle that we used.”
He backed the on-site signage with database marketing and social media, building momentum before the official launch. When the property went live, eight offers came through within the first fortnight.
Letting competition reveal market value
Darren took a price-by-negotiation approach, deliberately withholding a figure to let buyer interest set the level. When inquiries came in, he would ask about budget first, then guide those in the right range to submit formal offers.
“When people were saying their budget’s $1.2 or $1.25, I’d just say, ‘Unfortunately, that’s not in the owner’s consideration,'” he explains.
“At $1.3, $1.35, I’d encourage them to make an offer subject to their conditions. We got multiple offer forms signed.”
The top two buyers — an overseas buyer relocating to Australia and an interstate buyer relocating to Brisbane for work — came in within $5,000 of each other. Both were owner-occupiers, not investors.
With the two highest offers arriving so close together from completely different buyer profiles, Darren said the convergence confirmed the property’s true market value.
Why withholding a price can reveal true value
For anyone listing in Redland Bay today, Darren’s advice is clear: presentation matters, and in a shifting market, holding the price back can reveal true value.
“I would not put a price on a property,” he says.
“Once you get multiple offers around the same sort of price coming from different buyer types, that tells you the market value. It comes back to the skill of the agent.”
The interstate vendor, based in Sydney, trusted Darren’s process despite not being on the ground. The result: a clean sale in two weeks with competition that validated the final figure.
About the agent
Darren Boettcher is a Property Partner with The Agency Milton, bringing more than 30 years of real estate experience and extensive knowledge of the Ipswich market. Over his career, he has handled more than 3,000 property transactions across residential, commercial and development sectors. A former long-serving REIQ Zone Chair and REIQ Fellow, Darren combines deep local expertise with broad industry experience, providing informed advice and a measured, client-focused approach to property sales. Visit Darren’s website for more information or call Darren on 0418887362