Krish Gajera has sold a six-bedroom house in Parafield Gardens, South Australia, for $1.115 million after pivoting from stalled in-person bidding to a 45-minute phone negotiation with an online buyer.
The campaign that built momentum
Krish Gajera knew the six-bedroom, two-bathroom house at 13 Joes Court in Parafield Gardens had the features to attract serious attention — the challenge was converting online interest into auction day competition. His strategy: run a 20-day auction campaign without a price guide, maximise social media visibility, and let buyer curiosity do the work.
The approach delivered. Over 40,000 people viewed the property’s advertisements across Facebook and Instagram, translating into 40 groups through inspections and six registered bidders by auction day.
“It’s an auction campaign without a price guide and marketed it with a lot of social media advertising,” Krish said.
When the auction stalled
Auction day brought strong attendance but unexpected dynamics. Bidding opened at $1 million but failed to reach the vendors’ expectations through in-person participation. One bidder, however, had registered online — and Krish recognised an opportunity.
Rather than treating the passed-in result as a setback, Krish immediately pivoted to direct negotiation. For 45 minutes, he worked the phone with the online buyer, moving between the bidder and the vendors to find common ground.
“We were on the phone with the buyer for at least 45 minutes, and we went back and forth with the negotiation, and we finally managed to get a great price for our vendor,” Krish said.
The turning point came from the buyer’s preparation. He had studied the property thoroughly during the campaign, understood its features, and knew what it was worth — making him receptive to structured negotiation when auction theatre didn’t deliver.
The buyers and the result
The successful buyer was an online participant who had invested time researching the property’s value proposition before auction day. His willingness to negotiate post-auction, combined with Krish’s persistence and the auctioneer’s support, closed the gap to $1.115 million.
The vendors’ response confirmed the outcome: a five-star review, a video testimonial, and clear satisfaction with both the price and the process.
Parafield Gardens context
Parafield Gardens is an established northern suburbs community in Adelaide’s Salisbury council area. Properties in this pocket typically attract families seeking space and value, with the suburb’s median house price sitting around $620,000 to $944,000 according to recent market data — positioning this six-bedroom home well above the area’s typical range.
What’s working now
Krish’s advice for sellers in today’s Parafield Gardens market reflects a shift from the strategy that worked for 13 Joes Court. Where a no-guide auction approach built competition a short while ago, current conditions favour transparency.
“At the moment, I advise my vendors to go for a best offer with the price guide and make sure the price guide is a market-estimated price or what the market is responding to,” Krish said.
The lesson from 13 Joes Court isn’t about auction versus private treaty — it’s about strategic flexibility when circumstances change, and the value of a buyer who’s done their homework.
About the Agent
Krish Gajera brings five years of real estate experience and a track record of over 200 homes sold across Adelaide’s northern suburbs. Recognised as Agent of the Year for Parafield Gardens by Rate My Agent for four consecutive years (2023–2026) and named Top Agent in SA over the same period, Krish operates through eXp Realty’s agent-owned platform. His client reviews — over 130 five-star ratings on Google and 172 on real estate platforms — reflect a focus on communication and results. Visit Krish’s website for more information or call Krish on 0425132642.