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LJ Hooker Returns To The Small Screen

A new LJ Hooker TV campaign focuses on the customer and helping them ‘make dreams happen’

Leading real estate network LJ Hooker is returning to television, the platform which first bolstered the brand’s household profile to iconic status more than 30 years ago.

From Monday, LJ Hooker’s residential agencies will be supported through a comprehensive media-buy across various time slots on Australia’s dominant television network Channel Nine.

LJ Hooker CEO, Grant Harrod, said the campaign would support network agents in the lead-up to the critical holiday and New Year period.

“Many business sectors tend to slow-down during the Christmas and New Year period, and the real estate industry can be guilty of that as well,’’ said Mr Harrod.

“But consumers take advantage of their time off to start to formulate their real estate plans for the coming year.

“Embarking on a major marketing initiative, along with our other activities at this time of year places LJ Hooker’s agents front and centre in the minds of customers considering their next property move. It will greatly enhance their engagement activities with these customers.”

Mr Harrod said the advertisement will also be rolled out again in early 2016.

In the 1980s, LJ Hooker unveiled a TV campaign recognised for its infamous ‘Thank you, Mr Hooker’ and ‘nobody does it better’ taglines. It became a benchmark for not only the real estate industry but in consumer marketing and aided the expansion of the brand nationally and internationally.

Follow-up campaigns like ‘LJ Hooker dot com’ also yielded the network significant results, said LJ Hooker Head of Marketing, Heather Hilton.

“For the upcoming campaign, LJ Hooker worked in partnership with its brand agency to capture the core essence of its real estate network – helping customers realise their real estate dreams,” Ms Hilton said.

“The ad creative also focuses on the role of our agents to help ‘make dreams happen’ underlining our brand’s commitment to create exceptional experiences for our customers.

“There is often a strong emotional connection to selling or buying and we wanted to celebrate this in the commercial.

“We’re a contemporary brand which still embraces a long-held legacy of family-values. Our market research, including numerous focus groups, agrees the commercial resonates in a compelling, emotive way.

“Television continues to be the platform that penetrates the largest and widest market demographic and our network of 550 Australian offices are excited by its launch,’’ said Mrs Hilton.

Accompanying the television commercial is an extensive range of marketing assets for LJ Hooker offices to use in their local area marketing strategies including window cards and a number of digital materials.

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