TECH + SOCIAL
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Tiffany Bowtell: What’s your cyber risk plan?
Working from home and outsourcing office tasks to overseas-based virtual assistants is here to stay in the real estate industry. But the practice is not without its risks.
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Imogen Callister: Don’t fall down the ‘scroll hole’
To say social media platforms can be a time-waster is an understatement. But they can also help you build your brand, generate leads and build relationships.
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Market doom and gloom? That’s fake news: John Hellaby
There’s been plenty of doom and gloom in the media lately when it comes to the current state of the real estate market. But Market Buy CEO John Hellaby says it’s time to put an end to the ‘fake news’.
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Leadership panel: The tech that agencies can’t live without
The real estate industry has a wealth of technology at its fingertips, but what works in practice and how does it serve an agency’s needs? We put that question to our leadership panel, who offered an insight into the technology they use every day, and how they assess what’s likely to work for their organisation. Michael Choi – Area Specialist…
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Meet Andi: the ‘silent employee’ helping agencies serve more clients and reduce stress levels
At property management specialists Leah Jay, there’s an outstanding team member who tops the employee of the week charts time after time.
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Leanne Pilkington: A technology testing strategy that works
Taking advantage of new technology means having an open mind to its possibilities, and not dismissing it before its potential is known.
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Mass personalisation: How to know what your market wants and deliver
Most agents know it can be a fine line between using technology to reach more clients and aid productivity and that which stifles personalisation and nullifies the human touch. In Transform XII, we explored the possibility of using technology to personalise communication, build strong relationships and keep it low cost. Here are some of the takeaways.
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Ellen Bathgate: The age of automation
There's good and bad in everything, including technology. It can save you time but it can also hinder progress in your business if not used the right way.
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Gadgets, gizmos and game-changing tech at CES
Flying taxis, colour-changing BMWs and sensational technology that immerses you in the metaverse… It was all on show at CES 2022, and as Cass Charlesworth writes, some of it has applications for real estate. If there’s one annual event that offers a window into the future, it’s the Consumer Electronics Show in Las Vegas. Packed full of innovative gadgets, game-changing…
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Flying cars, driverless cars and the rise of electric vehicles – what does this mean for property?
While I can't quite imagine arriving at work in a flying car in my lifetime, it may in fact be a reality in the not so distant future. There are currently hundreds of companies working on flying cars, or the less catchy term eVTOLs (electric vertical take off and landing).
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Kristen Porter: how to avoid social media pitfalls
Real estate is highly regulated. But while most talk around regulation centres around trust accounting or licensing, marketing legislation is equally as important. Here, O*NO Legal founder Kristen Porter shares the answers to some important questions.
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Welcome to the Metaverse: What it is and why it matters to real estate
Snoop Dogg’s buying there, Ryan Serhant’s selling there, and now the world’s biggest social media company has rebranded to incorporate its name. But what exactly is the Metaverse, and why should the real estate industry pay close attention to its increasing fame?
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The future is now: What Artificial Intelligence means for your business
Do you remember sitting down to watch The Jetsons as a child and marveling at the intelligence, empathy and problem-solving skills of Rosey the robot?
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Hannah Gill: Giving technology the red or green light
We’ve all heard the saying, ‘If it ain’t broke, don’t fix it’ but how do you decide what tech stays and what tech goes in your business? Hannah Gill examines this conundrum as well as what you need to consider when introducing brand new PropTech to your team. From examining the employee and customer experience, cost and the ability to…
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Jet Xavier: The innovator mindset
Technology can be polarising and people's mindset towards it is usually either as an early adopter and innovator or as a laggard. Here, Jet Xavier examines what holds you back when it comes to new technology and how embracing it can help generate your more leads and more business.
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John Hellaby: Consumers want tech, but an agent’s role is vital
When it comes to the role of technology in the real estate industry, there are mixed views. While some believe its role will be to replace the real estate agent, Market Buy’s John Hellaby says the agent’s role will always be vital.
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John Knight: New ways of working
There's no doubt the advent of the global pandemic forced businesses to adopt new ways of working. Here, John Knight examines five ways moving to the cloud saves you both money and time.
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How to make it on TikTok as a real estate agent
When you think of social media platform TikTok, images of teenagers doing funky dances come to mind. And while that's one category of content on the increasingly popular app, real estate is swiftly gaining a large following. Kylie Dulhunty did some research and spoke to two agents generating listings, sales, followers and likes on the platform, to find out how…
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Aimee Ralph: How to grow a start-up using email
With new PropTech released all the time, it can be tempting to push that which is tried and tested to the side in favour of newer options. But, as Openn's Marketing Manager, Aimee Ralph explains, email can still play a starring role in your marketing campaign if you follow a few key rules.
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Doug Hutchinson: How to make sense of Big Data
Big Data has been a huge trend in the real estate industry in recent years. But data is worth little unless you can make it talk and apply it to your business to produce results that matter. Barry Plant Chief Operating Officer Doug Hutchinson explains the group has recently partnered with a start-up to do just that and, in one…
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Mark McLeod: Three things tech should provide your business
Every year there seems to be an ongoing discussion about the role technology plays in our industry.
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Top 10 real estate social media marketing tips for real estate agents
Social media is the highest lead generator for property businesses.
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Darren Krakowiak: the power of text messages in commercial real estate
If you don’t think it’s professional to text your prospects and clients in commercial real estate, let me try and change your mind.
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Sam the robot is changing the way we view real estate
A German real estate agency is changing the way people view properties with the introduction of a robot shows buyers homes virtually.
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AiRE and CoreLogic – what now, what next?
At AiRE, I have had the opportunity to be a leader in one of the most innovative, agile, high-energy and fast growing teams, and there can be no surprise that the people raising RiTA have had their share of accolades, including innovation awards and being named in the top 5 Ai companies serving real estate globally. Why would a company…
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8 social media post inspiration ideas for real estate agents
It’s safe to say most real estate agents have a love-hate relationship with social media. You love that it’s a way to promote your properties and your brand but you hate coming up with ideas that are going to win new clients and retain previous ones.
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James Nihill: Can an algorithm replace good service?
Automation is fast becoming a reality across a broad range of industries, and it can really inspire a sense of awe and wonder.
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Take an ocean deep dive in your own submersible
Do you fancy dipping in and out of the ocean alongside a pod of dolphins?
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Say hello to Astro: Amazon launches home robot
A nifty home robot that can detect a stranger in your house, check if you’ve left the stove on or bring you a drink may once have only been seen on The Jetsons, but not any longer. Amazon unveiled its home robot, affectionately named Astro, at its annual devices and services event last week, promising that the tiny, three-wheeled assistant…
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Real estate is one of the top digital search trends in Australia
Real estate has become one of the most widely searched topics across Australia, according to newly released Nielsen data.
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Why local businesses should communicate with customers via text messages
There are an estimated 3.8 billion smartphone users in the world, with 80 per cent of Australians using a smartphone in 2021.
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Commonwealth Bank announced a strategic partnership with :Different
Commonwealth Bank of Australia (CBA) has announced a strategic partnership with :Different, which aims to digitally streamline the property management process for both investors and tenants.
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How to avoid these seven common website mistakes that could be losing you leads
Digital marketing is a vital component in today's market. But as SEO continue to evolve, it can be difficult to keep your website up-to-date
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Podium aims to drive a texting revolution for local businesses in Australia
Communication and payments platform Podium has continued its international expansion, announcing its launch in Australia.
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PRD Nationwide Ballarat has used RiTA by AiRE to win more listings
PRD Nationwide Ballarat director and sales manager Jason Birch recently joined RiTA by AiRE growth specialist Tristan Lovell in a webinar dedicated to sharing ways to accelerate your leads and listings ahead of the spring season.
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