John Hellaby

John Hellaby

John Hellaby is the Chief Digital Strategist at Market Buy.
  • OPINION
    Market Buy property market current

    The key to success in the current market

    It’s no secret that there’s an oversupply of buyers and an undersupply of homes in the Australian property market right now. Market Buy’s John Hellaby says the stop-start impact of lockdowns has only exacerbated the problem. Here, he explains how agents can work with the changing market, not against it, to generate great results. Imagine a small garden hose. Now, imagine connecting that hose to a fire hydrant, …

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  • Elite Agent
    online reviews

    The importance of online reviews

    Why potential clients are more reluctant to respond to a traditional call to action and hand over their name, phone number and email address. …

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  • Elite Agent
    When is a disruptor a disruptor?

    When is a disruptor really a disruptor?

    For the best part of the past two decades, the term “disruptor” has been a popular buzzword in the real estate industry. Every new shiny piece of PropTech promises to be the biggest and the best thing since sliced bread, but few really are. We’ve seen cut-price commission and crowd-funded and owned models come and go, as well as share platforms and MLM real estate companies. …

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