AI is not the strategy – people are
In a world reshaped by AI, the advantage goes to those who combine transparency, data literacy and human connection into a single, unified strategy.
Building record for Art Deco apartment as first-home buyers flood Potts Point market
A relationship-building approach and dual-market strategy delivered a building record for Imran Hamidi in Potts Point's tightly held Earl Court…
Ocean views trump renovation concerns as three-bedroom home sells at auction
A 58-year-old home with ocean views and renovation potential attracted seven registered bidders after the McGrath Coolangatta/Tweed Heads…
The AI Edit Ep. 6: SEO just changed – are you a source AI can reference?
Samantha McLean explains why traditional SEO - being the best answer on a single page - is no…
NSW to launch Smart Rental Bonds to ease renters’ upfront costs
NSW’s new Smart Rental Bonds system will allow tenants to transfer bonds between properties for $25, aiming to…
Brisbane tops commercial yields as most markets see declines
Industrial yields tighten, retail remains highest-risk, and Adelaide posts biggest declines as Brisbane leads the pack.
AML: who carries the compliance load?
A head-office-led AML reporting model aims to streamline compliance and reduce risk for agents.
The AI Edit Ep. 5: The digital letterbox drop – why paper was never the point
Samantha McLean introduces Ailsa, Elite Agent's AI journalist, and makes the case that the letterbox drop was always about social proof - and there's now a better way to get it.
Rare Torrens-titled homette attracts $900k buyer willing to waive cooling-off rights
A relocated buyer's April deadline and waived cooling-off rights delivered Scott Rowe a $900,000 pre-auction sale in seven days — well above initial expectations for a property needing extensive work.
National vacancy rate drops to 1.1% as rental squeeze tightens
Darwin and Hobart lead rent rises with double-digit annual growth, while Perth and Brisbane remain among the tightest markets nationally.
Scaling a rent roll without eroding margin
Crossub co-founder Geng Xu says most agencies hire their way into rent roll growth – and watch the margin disappear. His firm offers principals a different model: scale the portfolio, skip the headcount, keep the profit.
Kingston property manager becomes agency owner
As International Women’s Day approaches, one Tasmanian real estate professional is marking the occasion with a significant career milestone - Nikita Phillips has acquired First National Real Estate Kingston and stepped into the role of Managing Director.
The three-person leadership model transforming agencies
Michael Nitschke says most principals are stuck in the weeds. The fix isn’t more hustle — it’s a tight leadership structure, disciplined weekly rhythm and…
Rent roll growth has slowed. But not for the top 10%
While market shifts squeeze many agencies, a widening performance gap reveals that success now depends on superior execution and value-based conversion over traditional fee-driven competition.
AREC26 focuses on top agents for practical insights to drive growth
REA Excellence Award winners announced for 2025
Sydney’s Oaks Hotel sells for $140m after four-year bidding saga
The Neutral Bay institution changes hands from the Thomas family to Gallagher Hotel Management in what brokers describe as a record Australian pub transaction.
Steady guidance through uncertain times
Master uncertain real estate markets with clarity, as Shane Kempton helps you guide clients through rising costs, global events, and…
The hidden cost of assumption: how one question can make or break a deal
Stop guessing what your clients know; a 30-second check-in could save thousands and close more…
The consequences of keeping 360kg gorillas
When a high-performing ‘gorilla’ threatens more than revenue: the hidden costs of big personalities in…
Stop chasing silver bullets and start stacking points
Consistency is the ultimate competitive advantage. When the market gets noisy, the best agents win…
When affordability solves one problem and creates another
As affordability drives buyers into regional Western Australia, housing pressure is rising for locals. Shane…
Shorts
The week AI helped sell one home and nearly blew up another
From a Florida homeowner selling with ChatGPT to a US$50M deal nearly derailed by AI…
The AI Edit Ep. 2: The four modes of working with AI – and why most agents are stuck in Mode 1
Jerry Seinfeld said you don’t get good at comedy by listening to other people talk…
The AI Edit Ep. 1: Why “working harder” in real estate stopped being the competitive advantage
There’s a line doing the rounds. You’ve heard it. You’ve probably shared it. “AI won’t…
The ultimate guide: 35 practical ChatGPT tips for real estate professionals
35 actionable AI strategies for real estate agents: write sharper listings, plan smarter, and win…
When execution is cheap, judgment is worth the premium
In an era where AI eliminates the "blank page," human judgment becomes the industry’s scarcest…
Edge Case: Will The Real Estate Office Still Exist in Five Years?
Four pillars shaping the most successful real estate agencies in 2026
Tony Morrison: Why Your Best Listing Presentation Happens in Your Office, Not Their Kitchen
Why Candice Whinnett Dedicates One Day a Week to AI
Richard Manthel: Why July 2026 Is the Finish Line, Not the Start Line for AML Compliance
