TECH + SOCIAL
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The intersection of AI and PropTech: a deep dive into current innovations and future prospects
The convergence of Artificial Intelligence (AI) and property technology (PropTech) is dramatically reshaping the landscape of the real estate industry.
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Sue Ostler: Boost the art of buyer’s advocacy with AI
In the ever-evolving world of real estate, the role of a buyer's agent has expanded beyond traditional expertise in finance, legal, and property knowledge.
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Overcoming camera fear: Katie Lance’s guide to confidence
Appearing on camera can be a daunting experience, but for many in the real estate industry, it’s a necessary part of building a personal brand.
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CES 2024 unveils game-changing tech for tomorrow’s world
Masks that would look at home in a spy’s arsenal, flying taxis, language interpreters, home robots and a whole lot more was on show at the 2024 Consumer Electronics Show in Las Vegas.
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Innovation or implementation? The one characteristic that connects the best
When it comes to innovation, the real estate industry can mostly be divided into two camps: those businesses that don’t innovate enough and those that spend too much time innovating in the wrong way.
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From isolation to innovation: How REACH Australia’s support transforms PropTech startups into global success stories
Building a PropTech platform can be a lonely experience, according to John Hellaby.
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John Foong: Is AI a game-changer or a nothing-burger?
It’s been incredible to witness how, over the course of the past six months, Artificial Intelligence (AI) has gone from being a classic Stephen Spielberg movie of the same name to something that has captured the imagination of not just tech heads, but much of the internet population of the world.
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Anton Babkov: real estate goes next-gen with ChatGPT
Why all the buzz about ChatGPT? How might it impact the way we work this year or in five years?
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The simple way to solve your clients’ struggles with ChatGPT
Using artificial intelligence to save you time, help you seal deals and boost profits is likely easier than you think.
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Don’t take a pocket knife to a gunfight
Armed with the power of Artificial Intelligence, the real estate industry is poised for a radical transformation. Scott Bateman, CEO of Kolmeo, shows how AI is not just a tool, but the foundation of a revolutionary business model.
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3 game-changing AI prompts to save you time and money.
Have you heard about the latest AI but are not too sure what ChatGPT does or how it can help you in your real estate business?
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Balancing AI and Humanity in real estate: The PAIRS Pathway to Success
The 30th of November last year heralded the beginning of a new industrial revolution - the age of AI.
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Tech versus touch: finding real estate harmony
Christian Lous Lange wisely said, “Technology is a useful servant but a dangerous master”.
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R2-D2: Amazon’s Astro robot is getting its own ChatGPT brain
Unlike R2-D2, who needed a protocol droid like C-3PO to translate its beeps, Amazon's new Astro robot will soon be able to speak your language right out of the box thanks to a new Chat GPT-like brain.
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The dos and don’ts for creating engaging Instagram reels
Short-form video content continues to grow in popularity and it has become an increasingly powerful way for agents to market themselves and their listings.
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Beat the bots: how to future-proof your business
The solution for real estate agents to “beat the robots” is not to bury their head in the sand but to master how they can us AI to future-proof their business and build their own empire.
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Real estate businesses need all-encompassing solutions in light of Latitude hack
Cybersecurity threats are becoming increasingly common, with high-profile data breaches affecting some of the country's largest companies including lender Latitude Financial, which has now put the real estate industry on notice.
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Women changing the face of PropTech in Australia
The PropTech industry in Australia is undergoing a fundamental change with the number of women launching startups on the rise.
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Samantha McLean: How to build your personal empire without hiring a single human
AI has been transforming many aspects of our work and life, and we can expect this trend to accelerate in the future.
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Perfecting your prompt writing for ChatGPT, Midjourney and other AI generators
Generative AI is having a moment. ChatGPT and art generators such as DALL-E 2, Stable Diffusion and Midjourney have proven their potential, and now millions are wracking their brains over how to get their outputs to look something like the vision in their head. This is the goal of prompt engineering: the skill of crafting an input to deliver a…
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Jack Henderson: building a brand through engaging content
When Jack Henderson left school, becoming a buyers ‘ advocate wasn’t on his radar.
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Cara Faulkner: 6 steps to create a Facebook strategy that works
When they say you need to be on Facebook, it’s true. As the world’s largest social media platform, it has more active users than any other channel. No doubt some of these users are real estate prospects looking for an agent like you.
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Madison Sutton: how to ace social media and build a global following
Madison Sutton has had a meteoric rise in real estate.
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5 things real estate agents can do with ChatGPT
ChatGPT is the AI tool taking the world by storm, and the real estate industry is no exception.
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Generative AI: The rise of the machines
While the real estate industry has always been accustomed to change, the arrival of generative AI is already making enough waves for commentators to consider its inception a game changer in so many different areas of the property community.
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10 AI-powered strategies for commercial real estate agents to grow their business
By now, you probably already know that ChatGPT is a chatbot program that uses natural language processing technology to generate responses to user input.
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YouTube tips for real estate agents
As a real estate agent, it's important to utilise all the tools available to reach a wide audience and showcase your listings.
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Imogen Callister: How to stand out on social media
I speak to agents across the globe each day, and they ask me, "How do I get more followers and likes?”
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Our favourite new tech ideas from CES 2023
The annual Consumer Electronics Show in Las Vegas was back with a bang this January, with no shortage of new tech ideas that could help give agents the upper hand.
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Nick Brown: Is that new technology really worth it?
In my career, I have seen our industry evolve from using two-way radios, typewriters with carbon paper, cameras with films we took to the photo store to be developed, and a microfiche machine for sales data.
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The social media accounts we’re following right now
Here's a selection of the social accounts we've been following over the break.
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The big PropTech trends of 2023
There’s a great saying that ‘constraint breeds creativity’ and we’ve certainly seen that in the real estate industry’s embrace of PropTech over recent years.
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From new languages to smarter appointment setting, here’s what Propic’s AI service picked up in 2022
When you started 2022, did you think you’d finish the year with an Artificial Intelligence concierge with the ability to tell you who to call and when to call to secure your next vendor and listing?
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Top 5 social media tips for 2023
You know you should be on social media as a real estate agent. Everyone says so.
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Seven ways PropTech can fix the skilled labour shortage
We are all aware of the skilled labour shortage facing Australian businesses, particularly with labour markets tightening in recent months.
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