EA24
-
TECH + SOCIAL
10 principles (and tools) for agents will make you better at digital marketing
Digital marketing is essential for real estate agents. I know you get it – how important it is for personal branding, lead generation and staying in touch. So you know, the what and the why; but what about the ‘how’. At Elite Agent, we’ve road tested many theories and tools (“everything is a test until it’s not”) to build our…
Read More » -
BEST PRACTICE
Your first two weeks as a leader: Sarah Dawson
Managing people and leading a team – it’s a career goal that most aspire to. For some it’s considered the ultimate achievement; you’ve made it when you have a team of people looking to you for guidance every day. For others it’s a terrifying experience as they move from an operational role to a whole new ball game. The first…
Read More » -
LEADERSHIP
How and why you should be measuring leadership success
Leadership in real estate is not just a business journey; it’s also a personal one. Together they are like intersecting rollercoasters: do you strap yourself in, fuel up for the long haul, learn better navigation, get your mind clear of distractions, or stay focused on the road ahead? In fact, you need to do all this and more. In every…
Read More » -
BEST PRACTICE
20 useful beliefs that are better than positive thinking
If you need either a Simple Shift or some Useful Beliefs in 2021, Chris Helder will be speaking as part of Transform 2021, the 30-day boot camp that will supercharge your success. Sign up now, and take advantage of our early bird pricing. 1. Sometimes bad stuff happens. If you can’t control it, don’t obsess about it. Find the useful belief…
Read More » -
EPM: Leadership
What property managers can learn from great entrepreneurs
Inspirational quotes from famous entrepreneurs and the thought-leaders we admire might add flavour to our daily Instagram trawl, but placing great people on a pedestal can be counter-productive. Instead of adopting their wisdom we hold it apart from ourselves. Whether we use their smarts to improve the daily operations of our real estate businesses or to create a product that…
Read More » -
LEADERSHIP
How to secure a tax-free business sale
It is not often as an accountant that I can tell a client they have no tax to pay on the sale of their business. For many real estate agencies, however, that is exactly the case thanks to the Small Business CGT (SBCGT) Concessions. It doesn’t matter whether you are selling all of your business, part of your business, units…
Read More » -
EPM: BD & Growth
How to deliver a confident listing presentation
I recently conducted a role-play session during a workshop where I was the BDM and one of the attendees was the property owner. I had the frightening pleasure of being back in the hot seat again and, just quietly, I loved it! I also had the attendees provide feedback, which not only opened my eyes to my performance but also…
Read More » -
BEST PRACTICE
Why you need a leadership vision
The only reason a goal isn’t achieved is you don’t have a system for it. Intent matters in business; what do you intend to do, how do you want to grow? The bigger the dream, the more important the team. As a leader, you want to create a leader-leader model. Most businesses are leader-follower, where everyone in the business has to…
Read More » -
EPM: Feature Interview
Why your customer service needs to be different: Adam Freitas
Tell us a bit about yourself and your agency. I was born and raised in Sydney’s Inner West. I’ve been around real estate my whole life but started in 2002 and have only worked in the Inner West. I’m highly driven and committed to my clients, and I focus on having a thorough understanding and respect of their individual needs.…
Read More » -
LEADERSHIP
How to create the right leadership atmosphere for your team
I visited a different gym a number of months ago; the weights were all over the place, nothing was put away and there was little or no respect for the equipment. As I walked out it became quite easy for me to act in the same fashion as every other member. The environment was setting the tone. Conversely, the gym…
Read More » -
EPM: Leadership
9 signs you may be more cut out for leadership than you think
Are you underestimating your emotional intelligence and power to lead? Have you turned down the opportunity to interview for leadership positions because you’re not ‘cut out’ to be a leader?
Read More » -
FEATURE INTERVIEWS
Lessons from 25 years in real estate: Richard Luton
A true embodiment of the term ‘attraction agent’, Richard’s larger-than-life personality has not only built a successful business for himself as an agent, but has helped him master the three ‘C’s of leadership: culture, continuous improvement and community outreach. After 25 years, what is your proudest moment in business? It was on 28 August 1999, [when] we opened up our…
Read More » -
FEATURE INTERVIEWS
The importance of being nice: Candice Di Prinzio
What was your first job and what did it teach you? My first job was slave labour! My parents had a real estate office from when I was five years old and they used to let me do small tasks: filing, emptying bins and so on. I absolutely loved it – probably why I’m still in the industry today. It taught…
Read More » -
EPM: Leadership
6 ways to monitor the vital signs of your business
To keep your property management business healthy, here are the top vital signs you need to monitor. Vital Sign 1: Arrears Pulse Leaders keep a finger on the pulse of their property management business’ arrears. Their goal is to keep arrears at zero per cent by managing high-risk tenants. Pulse Leaders know that if their business has tenants with ongoing…
Read More » -
TECH + SOCIAL
How to select the best real estate CRM
Courtesy of many years spent collaborating with Australia’s leading estate agents, we’ve learned their key considerations when selecting a new CRM. The industry’s best all agree that having a high-performance database paves the way to repeated success, referral business and growth. Wondering what factors to weigh up prior to committing to a new CRM? Here’s a snapshot of key selection…
Read More » -
EPM: Customer Service
The best way to handle negative reviews
The latest review platform, outside Facebook and Google, for property management departments, is a website called ‘Don’t Rent Me’. I recommend you check it out if you’re not familiar, to see whether you or your agency has been featured on what they call ‘The Wall of Shame’. Following many telephone calls and messages from property managers wanting guidance in how…
Read More » -
LEADERSHIP
7 ways to boost your leadership skill set
We often hear about different forms of leadership – inspirational leadership, motivational leadership, innovative leadership and leading-from-the-front leadership. Leadership is many things, but in essence it all comes down to this: a leader provides a pathway to help others expand their thinking, challenging their beliefs and attitudes about what’s possible. Leadership allows others to own their contribution, which boosts confidence, growth and…
Read More » -
SELLING + MARKETING PROPERTY
Make your profile stand out in the digital world
Hands up if you’re a sheep and follow what everyone else does… Just kidding: sheep don’t have hands! The relevance of that bad joke is that if you just do what everyone else does all the time, you’re not going to stand out. It’s a good segue to the story of our own digital marketing product. Like many in the real…
Read More » -
EPM: First Person
How overcoming ‘stranger danger’ can be good for business
Green and white stickers once adorned letterboxes across a community; they represented a Neighbourhood Watch (NHW) ‘safe house’. If your letterbox had one of these stickers you were considered a safe house for children in need on their way home from school. They were a fantastic idea back in the day when kids were walking home from school; should they…
Read More » -
EPM: HR and Recruitment
How to overcome wage woes in the modern agency
What is stopping your agency from achieving growth, and not just surviving but thriving in the current market? Most people would say it’s cash. Whether it’s growing your people through training and development, growing your market though lead generation and business development, or growing up operationally by investing in new technology, it all takes time and costs money. So the…
Read More » -
Ask the Coach
Ask the Coach: How to motivate your team more effectively
Q. How can I more effectively motivate my team? – Francois Vassiliades, LJ Hooker Campsie The future of leadership is becoming not a good leader, but about becoming a high-performance leader. I normally raise this with clients if they are struggling to get their team to perform at their highest level. They need you to step up; they will never outgrow…
Read More » -
EPM: Leadership
Why EQ triumphs over IQ
Being a leader often meant you had to be the smartest person in the room or the person with the most grey hairs. But things have changed. Importantly, strong leadership can be the difference between a thriving and successful business, and one that suffers under the pressures of disruptive change. So what does it take to be a successful leader…
Read More » -
TECH + SOCIAL
How to successfully outsource your IT
We can outsource almost everything in our lives, from our accounts to our cleaning. But how do we go about finding the right IT solution for our real estate businesses? First things first: when it comes to outsourcing your IT you’re looking for a managed service provider. This is instead of a ‘break it and fix it’ option, where you’ve…
Read More » -
Sponsored Content
There are no secrets to success: Ewan Morton
The desire for excellence has always been at the crux of what gets Ewan Morton out of bed every day. It is this relentless drive that has helped the 50-year-old turn the fledgeling family real estate business he co-founded with his father Mark 22 years ago into the burgeoning real estate and property management operation Morton is today. Starting with…
Read More » -
EPM: Best Practice & Legislation
Are your listings at threat from meth contamination?
“Meth House of Horror!”, “Ice Epidemic!”, “Rental Properties Test Positive for Meth/ice”. The headlines are alarming and fuel widespread fears about meth contamination. Concerns are particularly prevalent in the rental industry, with stories about investment properties being used as clandestine laboratories or smoking dens, and subsequent tenants suffering ill-effects from exposure to the toxic residue. With alarm bells ringing, agents…
Read More » -
EPM: Feature Interview
How to perfect the customer experience: Danelle Hunter
“I don’t like being quiet,” says Danelle Hunter. It’s why she chose a career in property management and what keeps her so responsive to her clients. Danelle’s customer service dedication culminated in 2017 with a win at the AREAs, where she took the title for Excellence in Customer Service – Residential. But it’s clear that Danelle isn’t in it for…
Read More » -
CASE STUDIES
37 lessons to 10x business growth
Before its acquisition by US powerhouse Douglas Elliman, California’s prestigious Teles Properties experienced 10x growth in just five years. Realising success leaves clues, Sharran Srivatsaa summarises a decade of learning into 37 actionable takeaways.
Read More » -
EPM: Leadership
What I learned as a self taught leader: Kylie Maxwell
With no ambition and possibly no ability, I wasn’t planning on being a leader. Twenty-seven years later, I’m a business owner and frontline property manager and I seem to have filled those leadership boots quite well. Taking the steps from receptionist to property manager to business owner, and naturally to leader, has been quite a learning curve. Here are my…
Read More » -
CASE STUDIES
How to make outsourcing in the Philippines work for you
The idea of outsourcing often conjures up images of large factories or warehouses with bad working conditions, but the Beepo offices in the Clark Freeport and Special Economic Zone in the Philippines look much the same as any you would find elsewhere in the world. Split across two levels, with offices upstairs and a reception, canteen and break rooms downstairs, the…
Read More » -
EPM
True North: Michael Love
It's been almost 75 years since Michael Love’s grandfather first opened the doors of Love Real Estate in service of Melbourne's 'North'. Now, as a third-generation agent and director of that company, Michael reflects on the valuable lessons his family’s experience offers him as he sets about “running his own race”. Story by Cassandra Charlesworth.
Read More » -
EPM: Feature Interview
Property managers love problems: Sam Nokes
After more than a decade in property management, Sam Nokes has worked his way up to Head of Department at Jellis Craig. Overseeing a team of 24 who manage a rent roll of over 1,600 properties, he’s also learned a thing or two about problem-solving. Sam spoke with Hannah Blackiston about his career, just how it is he tackles all…
Read More » -
FEATURE INTERVIEWS
Why focusing on team culture makes you a better leader: Stefanie Dobro
In a five part series we caught up with some of the keynote speakers ahead of TBORE 2018 to find out more about their businesses, where great ideas come from and how they onboard new team members. Part One features Stefanie Dobro of Caporn Young.
Read More » -
Elite Agent
The First Ladies of First National Byron Bay
When First National Byron Bay principal and director Chris Hanley speaks of his agency, he talks in terms of the “likeable people” who make up his team. “Basically, they’re just good people who happen to be real estate agents,” he reflects. “We have four women who have made a huge contribution to us being named the top sales office of the…
Read More » -
Elite Agent
How to avoid loneliness at the top
Despite the fact that many contemporary leadership environments now have become a flat leadership structure, millennial open-office collaborative affair, the essence of leadership is still the same. The buck stops with somebody. When the hard decisions need to be made, when the responsibility for everything needs to be taken, when taking the risks at the highest level is required and when…
Read More » -
LEADERSHIP
Peter Gilchrist: Collaborate or Compete?
I would estimate that 90 per cent of those in a leadership role are also still in the sales room, competing with the rest of the team on all levels. In addition, many oversee property management, with sometimes as many as 600 properties on the rent roll. If that is not complicated enough, these ‘leaders’ are also in charge of everything from…
Read More »