Tara Bradbury

Tara Bradbury

Tara Bradbury is the Director of the BDM Academy sharing her business development ideas and strategies with property management BDM’s and Principals. For more information visit bdmacademy.com.au.
  • Elite Agent
    Photo of Consistent communication

    Consistent communication

    Customer service across property management has come a long way in terms of available technology, but people still want service from humans. Here are a few of my recommendations to help boost or reboot your service approach in 2020. Social media. If you build the profile they will connect – and at the times when… …

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  • EPM: First Person
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    Predictable growth

    Just when you thought you had all of the pieces of the puzzle together, another tech program is released, legislation changes and you are in a spin. Clients’ expectations continue to rise, and it can be hard to find time to grow your rent roll. This year I have spent time ensuring the predicable has… …

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  • EPM: Customer Service
    Photo of What to do about that bad review

    What to do about that bad review

    Today I want to focus on rating websites, which is an area we all love. There are so many to choose from, and you need to work out which ones will get you the most leverage and best position online, so you’re visible to the consumer. The problem is how… …

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  • EPM: Productivity
    Photo of Seven steps to maximise energy in your team

    Seven steps to maximise energy in your team

    As I step into my 16th year of property management, I am blown away by the development we have seen in the system and support space. We are in an era where PM efficiencies are a hot topic and communication isn’t just important, it is expected of every team member… …

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  • EPM
    Photo of Be the leader you were meant to be

    Be the leader you were meant to be

    The process of becoming the leader you were meant to be starts with inspiring your co-workers. Every morning you should bounce into the office ready to take on whatever comes your way. To inspire your team, you need to demonstrate a passion for your career. You should greet each member… …

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  • EPM
    Photo of Tara Bradbury: Back in the game

    Tara Bradbury: Back in the game

    I've got some news. It may the industry's worst kept secret, but I can finally, officially, say I’m heading back to the coalface. The decision to come back into the property management industry isn’t one I’ve taken lightly, or quickly, but something I’ve been contemplating over the past 12 to… …

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  • EPM
    Photo of 9 tips for becoming a stronger BDM: Tara Bradbury

    9 tips for becoming a stronger BDM: Tara Bradbury

    If I could narrow it down to one simple formula that would show you how to be a successful BDM, would you follow the steps? It comes down to three simple words: ‘be seriously interested’ in what you can do for others. I guarantee that reviewing these nine key areas… …

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  • EPM: BD & Growth
    Photo of 52 Ways to Kickstart your Career in 2019

    52 Ways to Kickstart your Career in 2019

    What if I told you that you could have anything you want in your career if you were prepared to do one thing? All you have to do is focus on one key strategy each week for the next 12 months, and your year will be even bigger and better than you could… …

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  • EPM: Technology & Social
    Photo of Build your BDM profile through video

    Build your BDM profile through video

    Every day I have BDMs telling me that they want to do more videos to promote themselves and educate their clients, but have no idea what to say or where to even start. My first piece of advice is just to start. It won’t be perfect in the beginning and,… …

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  • EPM: BD & Growth
    Photo of How to deliver a confident listing presentation

    How to deliver a confident listing presentation

    I recently conducted a role-play session during a workshop where I was the BDM and one of the attendees was the property owner. I had the frightening pleasure of being back in the hot seat again and, just quietly, I loved it! I also had the attendees provide feedback, which… …

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  • EPM: BD & Growth
    Photo of Tara Bradbury: Make the call!

    Tara Bradbury: Make the call!

    Over the last few months, I have been visiting offices to conduct coaching sessions where agents have allowed me to observe their phone prospecting. While sitting on the sidelines, I found a common trend that makes these sessions more difficult than they need to be, and passed along my tips to… …

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  • EPM: BD & Growth
    Photo of Tara Bradbury: Empowering through Incentives

    Tara Bradbury: Empowering through Incentives

    Going into offices and discussing ways you can encourage the team to get on board with the rent roll growth plan is a part of my business that I really enjoy. These visits allow me to speak with the different departments and get their feedback on how things are run. Recently,… …

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  • EPM: BD & Growth
    Photo of How to Build a Tribe of Referral Partners: Tara Bradbury

    How to Build a Tribe of Referral Partners: Tara Bradbury

    Referral partners can make your job as a BDM a whole lot easier, but where do you find them? Business Development expert Tara Bradbury tackles the tricky subject of asking for referrals from local businesses. The most common question I get asked is, “What is the fastest way to grow… …

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  • EPM
    Photo of How to set realistic KPIs for BDMs: Tara Bradbury

    How to set realistic KPIs for BDMs: Tara Bradbury

    Nothing creates a feeling of defeat as much as setting unrealistic expectations for ourselves does. Few BDMs are aware of how they often set themselves up to fail by developing unattainable goals; losing themselves in a cycle of disappointment and negative self-talk. But fortunately, there is another way, says Tara… …

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  • EPM
    Photo of Growth: Just a Phone Call Away

    Growth: Just a Phone Call Away

    The future growth of your rent roll is a simple phone call away - but just picking up the phone and ‘chatting’ is not going to do it, as Tara Bradbury explains. The old saying ‘time is money’ is very true when you are working at keeping the relationship strong… …

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  • EPM
    Photo of Daily Grind or Career Defined?

    Daily Grind or Career Defined?

    Do you go to work and do the necessary to take home a regular paycheck at the end of the week? Or are you goal-oriented, performance-based and passion-driven? When you are passionate about a career as a BDM, it shows as you build long-lasting relationships that will take you far… …

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  • EPM
    Photo of Overcoming Objections: Tara Bradbury

    Overcoming Objections: Tara Bradbury

    Too many BDMs see sales objections as an indication that the customer is not going to sign up. However, says Tara Bradbury, it’s actually quite the opposite. Business development managers, it’s time to realise that it’s actually a good thing when prospects raise an objection, especially around fees. If your… …

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  • EPM
    Photo of The Three Prospects You Need To Know

    The Three Prospects You Need To Know

    Meeting with a potential client for the first time can be an unnerving experience. We can find ourselves being overwhelmed with fear and excitement at the same time, but understanding client personality types will help. Tara Bradbury explains. Before, during and after meeting a possible new client most of us… …

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  • EPM
    Photo of What Does A Next-Level BDM Look Like?

    What Does A Next-Level BDM Look Like?

    The key role of a business development manager (BDM) is to source new strategic opportunities for the business, while building and maintaining relationships with referral partners, prospects and clients. But what does a ‘next level’ BDM look like? Tara Bradbury explains. The role of a BDM can be many things,… …

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  • EPM
    Photo of What’s Working For Top BDMs Right Now: Tara Bradbury

    What’s Working For Top BDMs Right Now: Tara Bradbury

    Tara Bradbury recently achieved a long-held ambition and set up a ‘round table’ event specifically for BDMs. Here are some strategies from the event that participants say are working for them right now. When I was an active BDM I always wanted to be involved in a round table event… …

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  • EPM
    Photo of 8 Ways to Become A BDM Trailblazer: Tara Bradbury

    8 Ways to Become A BDM Trailblazer: Tara Bradbury

    Achieving market-leading BDM status takes effort - and there are plenty of opportunities for the ‘trailblazers’ out there who are keen to push the boundaries, says Tara Bradbury. Leaders in BD don’t wait for opportunities. They create opportunities. A leader in BD is about one thing: helping their clients see… …

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  • EPM
    Photo of Creating a Great CRM Communication Strategy: Tara Bradbury

    Creating a Great CRM Communication Strategy: Tara Bradbury

    Striking the right balance between contacting customers too infrequently, and the other end of the spectrum – being a pest – is a hard task. You need to make the most of your database and this means treating each client differently, as Tara Bradbury explains. During my time as a… …

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  • EPM
    Photo of Are You On Track For 2016?

    Are You On Track For 2016?

    TAKE A MOMENT to step back and review where you are spending your time, ensuring that it’s on the areas that produce the real results. It seems like only yesterday when I put pen to paper and wrote my goals for the year ahead. Like many of us, I’m now… …

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  • EPM
    Photo of Are You Happy with Your Levels of Growth So Far?

    Are You Happy with Your Levels of Growth So Far?

    Similar to other areas of life, in business development the things that worked yesterday may not work today. But that isn’t a reason to give up, even if your results this year are not what you had hoped. Sometimes, says Tara Bradbury, you need to go back to where you… …

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  • EPM
    Photo of Six Steps To Closer Communication

    Six Steps To Closer Communication

    Tara Bradbury reveals how rivalry between agency departments could be stopping you from turning local opportunities into a strong pipeline. I STILL REMEMBER my first year in real estate; it was a big eye-opener for me. Properties were selling for as low as $50,000 at one point, and I remember… …

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  • EPM
    Photo of The Clock Is Ticking: Are You On Target For 2015?

    The Clock Is Ticking: Are You On Target For 2015?

    A quarter of the way through the year, Tara Bradbury reminds us of the time management skills we all need if we’re going to meet our targets. WE HAVE now come to the end of our Innovate 2015 Tour and one of interesting comments I heard along the way is… …

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  • EPM
    Photo of How to Hire a BDM

    How to Hire a BDM

    Tara Bradbury explains the qualities you need to look for in hiring a BDM for your property management business. Choosing the right BDM is essential for any real estate agency that wants to achieve fast and consistent growth in 2015. Before you even advertise for the vacant position, it is… …

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  • EPM
    Photo of Grow it Alone

    Grow it Alone

    Do you rely too much on the sales department for new rental managements? It should not be your only source of leads, says BDM Academy founder Tara Bradbury. ALL BDMS understand that in order to generate more business you need to allocate prospecting and promotion time. I used to be… …

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  • EPM
    Photo of 5 Ways to Attract New Landlords and Tenants Online

    5 Ways to Attract New Landlords and Tenants Online

    If you build a great website and then neglect to keep it updated you are wasting an opportunity to generate new prospects, says business development coach Tara Bradbury. OVER THE last 12 months I have spent a lot of time contacting BDMs and checking out agency websites. When I phoned… …

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  • EPM
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    100% Guaranteed

    Are you prepared to pay when a team member makes an honest mistake? Tara Bradbury explains the advantages of having a property management guarantee in place. HAVING A property management department guarantee in place is fantastic for the Business Development Manager (BDM) because they can use it as a selling… …

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  • EPM
    Photo of Supercharging your property management career as a BDM

    Supercharging your property management career as a BDM

    Business Development Managers (BDM) are increasingly in demand as Real Estate Agencies ramp up their effort to gain market share in the uncertain economic climate. Business development is a combination of strategic analysis, marketing and sales with the objective to grow the Property Management Department by establishing new relationships and… …

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