Sarah Dawson

Sarah Dawson is the Chief Customer Officer at PropertyMe.
  • Elite Agent

    How to make the most of your meetings

    The modern day workplace meeting is vastly different from days gone by.

    Read More »
  • TECH + SOCIAL

    How to pick the right tech mix

    What do the pick ‘n’ mix lolly section at the local milk bar, technology, conferences and real estate agencies have in common? The answer should be nothing, but generally that’s not the case. Over the past 10 years, many real estate agents have mistaken the technology aisle’ of the conference they are attending for the lolly pick ‘n’ mix. They…

    Read More »
  • LEADERSHIP

    AI and the bottom line

    With the introduction of Artificial Intelligence in business comes the challenge of what to do with the humans no longer needed. When it comes to supporting businesses, often we talk with clients about the best course of action for them. Perhaps surprisingly, it isn’t all about immediate bottom-line gain. According to the World Economic Forum Future of Jobs Report 2018,…

    Read More »
  • LEADERSHIP

    Three ways to boost employee engagement

    Insights from Forbes, PwC, HBR and human resources professionals show the cost of replacing staff can fall anywhere between 20 and 231 per cent of an employee’s salary. Negative job growth has struck the property industry in the past five years, while the employment outlook nationwide indicates a rise on the horizon, with an estimated growth of 5.9 per cent.…

    Read More »
  • LEADERSHIP

    The smart business approach to freedom of speech

    Have you had a conversation about Israel Folau in your office recently? Whether we are on planes, trains or automobiles, listening to the radio, a podcast or the news, there are opposing sides and debates on whether this is an issue of freedom of speech, a concern of contractual agreement or awareness of social expectation. As we sat around the…

    Read More »
  • Elite Agent

    Pareto people: Sarah Dawson

    What do the humble green pea and real estate have in common? The Pareto Principle. The brain child of Italian philosopher and economist Vilfredo Frederico Damaso Pareto, the concept evolved from his observation that 20 per cent of the pea plants in his garden generated 80 per cent of the healthy pea pods. Commonly known as the 80/20 rule, the…

    Read More »
  • Elite Agent

    Message received: Sarah Dawson

    As a manager, leader or business owner, it is important to ensure that you consider the impact your messaging will have every time you have a conversation. This is not just in a group session, but also one-on-ones, networking events, peer-to-peer catch-ups –in fact, in every interaction there is impact in message delivery. This is especially so when it comes…

    Read More »
  • BEST PRACTICE

    Is the real estate industry too picky?

    By all accounts the recruitment market for quality candidates is a competitive space, with over 5,000 agencies in NSW alone vying for top-quality candidates – making it as ruthless as the real estate climate today. In this market, there are a few key factors to consider when looking at your internal people plan. Be clear on your non-negotiables It is possible…

    Read More »
  • LEADERSHIP

    How a recruiter can help you build a stronger team

    The generalised reputation of recruiters enters a room well before the consultant does. In fact, the taglines ‘no recruiters please’, ‘we aren’t using recruiters any more’ or ‘thank you, we will contact you if we don’t have any luck’ are often the first words we see on advertisements when job hunting. The reason for this is that there’s a mistrust,…

    Read More »
  • BEST PRACTICE

    Your first two weeks as a leader: Sarah Dawson

    Managing people and leading a team – it’s a career goal that most aspire to. For some it’s considered the ultimate achievement; you’ve made it when you have a team of people looking to you for guidance every day. For others it’s a terrifying experience as they move from an operational role to a whole new ball game. The first…

    Read More »
  • SELLING + MARKETING PROPERTY

    Enhancing employee experience: Sarah Dawson

    We all spend time surveying our customers, investing in market research, capturing, reworking and analysing data to ensure we are in line with their needs. The same analytic approach applies to recruitment. Viewing our industry from the ‘outside in’, how can you attract the best talent on the market and nurture prospective stars to encourage loyalty and high performance? As employers, the first step we take…

    Read More »
  • EPM

    Four Ways Technology Is Changing the Business of Real Estate

    REAL ESTATE AGENCIES across the country are developing new techniques to streamline services and keep up with emerging trends. Technology has come a long way from the first set of bulky computers in your local real estate office. With advancements in technology occurring rapidly, real estate agencies across the country are developing new techniques to streamline services and keep up…

    Read More »
  • Brand Editorial

    Efficiency In The Cloud: Maria Cignarella

    Maria Cignarella’s childhood fascination with property has become a lifelong passion for the real estate industry, fuelling her desire to provide the highest level of service to her clients. Here she explains her business model and how she goes about providing that top quality service. From as far back as she can remember, property has always been a source of excitement…

    Read More »
  • EPM

    Team Spirit

    Sarah Dawson of Rockend shares her ideas on teamwork and ensuring your team’s success. PROPERTY MANAGEMENT teams come in a variety of sizes and with a diverse range of rent rolls. While all these teams operate differently, there are some common strategies and practices that successful teams use to operate more effectively. It’s important to remember that your rent roll…

    Read More »
  • EPM

    Staff Training: Investing in The Future

    Sarah Dawson of Rockend explains why taking time to train your employees is never a wasted effort. STAFF TRAINING IS an area that is often neglected in real estate agencies. Many business owners fail to business operates and recognise all processes and technology in your office, which creates a highly productive environment. In some cases a high turnover of staff…

    Read More »