Josh Phegan
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Prospecting and Listing
Growth in a declining market
A property cycle follows market progression from the peak to the start of the decline, then from a declining market to the bottom before recovery and growth lead the way to hit the peak again. The distance between the peaks in any market is somewhere between seven and 12 years, and the great news is it’s getting shorter. Since the…
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Productivity & Best Practice
Josh Phegan: What problem are you solving?
The last 10 years have radically reshaped the way we live. The adoption of mobile phones, socialisation of our relationships and the amplification of remote work have also changed the way we do business. Software is eating the world. What was once done by a team of people is being automated, forcing fewer people in the process to deliver the…
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Productivity & Best Practice
Why you need a leadership vision
The only reason a goal isn’t achieved is you don’t have a system for it. Intent matters in business; what do you intend to do, how do you want to grow? The bigger the dream, the more important the team. As a leader, you want to create a leader-leader model. Most businesses are leader-follower, where everyone in the business has to…
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Selling and Marketing Property
There’s only ever one cheapest agent: Josh Phegan
What you think is the problem isn’t the problem. The way you think about the problem – that’s the problem. There are three types of customer you need to get close to. Existing customers of your firm – they know you, love you and chose you for a reason. Competitors’ customers – they chose the competitor for a reason and have…
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Selling and Marketing Property
Josh Phegan: Pay for leads, or leads that pay?
Lead generation websites aren’t new, but they do cut into your margins and breed lazy agents. Even worse, a number of the leads are already in your existing database. On the flip side, we have agents who are still building relationships yet fail to convert any of those relationships to real live listings. So where’s the balance? You need to…
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Business Leadership
Josh Phegan: How to Charge More
With every real estate agency seeking to win more listings, top coach Josh Phegan says there are only two ways to increase profitability. You can focus on the competition, or you can focus on the customer. But choose wisely, as only one of them is responsible for paying your invoice. Our industry is obsessed with what the competition is doing.…
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Elite Agent
How Far We’ve Come: Josh Phegan
You can’t do anything in business or life without intent. To grow a great business you’ve got to have something that drives you. Whether you call it goals, a dream, vision, a purpose, mission, whatever it is, it needs to be the number one thing that drives all your activities. Josh Phegan explains what needs to come next to make…
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Real Estate Tech & Social
Rethinking Your Systems: Josh Phegan
The challenge with technology in our industry is that we’re not playing a big enough game. It’s our strategy that’s wrong, not the technology itself. In recent years we’ve been longing for a piece of tech that does it all, a magical database that lets property management and sales play together. Instead, what we’ve developed to date are silos of…
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Customer Service
Winning Big
Let me tell you about an amazing App for your phone. You don’t need to download it from the App store; it’s already there and it’s the best way to get organised in the new financial year. I’m amazed by how many people wait until the end of the calendar year to reflect on achievements and set goals for the…
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Customer Service
How to Plan Your Pipeline: Josh Phegan
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Elite Agent
Solving the 10 Pain Points of Prospecting: Josh Phegan
Your greatest asset is your ability to learn. There can never be a day that you’re not learning something new; if that day comes it may be the beginning of the end. You need to have a lifetime of hunger, to push yourself beyond what you think you’re capable of, to allow failure and keep going. It’s not rocket science;…
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Elite Agent
Riding the wave: Josh Phegan
IF YOU WANT TO be successful at surfing the biggest waves in the world, you need to be able to read the signals. Likewise, learning to read signals from your prospective clients will help you to successfully deliver more sales and avoid a wipeout. Coach Josh Phegan explains. EVEN THE WORLD’S best surfers fear Hawaii’s deadly Banzai Pipeline. The surf…
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Elite Agent
Time to Tame Your Database: Josh Phegan
Databases can’t be bought; they must be built, and it’s up to you to do it. Josh Phegan explains how a modern take on a system that worked for his grandfather can help you successfully track your buyers and sellers. There’s no doubt my grandfather, Arthur Phegan, was a smart man. Way back in 1972 he categorised his sellers by…
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Customer Service
What They Really Need: Josh Phegan
In the digital age, showing that we’re human is more important than ever. High performance real estate coach and trainer Josh Phegan highlights how great agents create a unique bond with their customers and why personalised service wins. We live in a remarkable time. While the industrial revolution gave birth to huge factories and complex machines manufacturing on scale, the…
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