Josh Phegan
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Business Leadership
Destination: Sold
In an expansion market buyers have to act. Every three months they wait for properties to rapidly increase in price, whereas in a contractionary market, every three months a seller remains, their sale price declines. In a slow-growth market, neither the buyer or the seller are compelled to act financially. To win, you have to…
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Business Leadership
Why workflow works wonders: Josh Phegan
I want you to imagine this one person, sitting in the room, at every meeting you have, listening intently and watching your every action. They are the customer, and they can’t believe how poorly the industry is serving them. There’s a massive upgrade required to thrive in this business, and it starts with workflow –…
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Elite Agent
Reimagine, realign, rebuild
The number one thing leaders need to do in turbulent markets is to reinvest - in people, process and resources. You’ll never cost-cut your way to greatness. To build a great business, you need to be super clear on your operating system. That operating system is built on three foundations: 1. Purpose – why you’re…
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Elite Agent
The real deal : Josh Phegan
The five to eight-year short-term debt cycle has entered a new phase. After unprecedented growth we’ve moved into contraction. Since the GFC, world banks have flooded the market with cheap credit. Cheap money leads to an increased supply of cash. People rushed to the banks, borrowed money at low interest rates and bought. They bought houses,…
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Prospecting and Listing
Growth in a declining market
A property cycle follows market progression from the peak to the start of the decline, then from a declining market to the bottom before recovery and growth lead the way to hit the peak again. The distance between the peaks in any market is somewhere between seven and 12 years, and the great news is…
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Productivity & Best Practice
Josh Phegan: What problem are you solving?
The last 10 years have radically reshaped the way we live. The adoption of mobile phones, socialisation of our relationships and the amplification of remote work have also changed the way we do business. Software is eating the world. What was once done by a team of people is being automated, forcing fewer people in…
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Productivity & Best Practice
Why you need a leadership vision
The only reason a goal isn’t achieved is you don’t have a system for it. Intent matters in business; what do you intend to do, how do you want to grow? The bigger the dream, the more important the team. As a leader, you want to create a leader-leader model. Most businesses are leader-follower, where…
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Selling and Marketing Property
There’s only ever one cheapest agent: Josh Phegan
What you think is the problem isn't the problem. The way you think about the problem – that’s the problem. There are three types of customer you need to get close to. Existing customers of your firm – they know you, love you and chose you for a reason. Competitors’ customers – they chose the competitor…
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Selling and Marketing Property
Josh Phegan: Pay for leads, or leads that pay?
Lead generation websites aren’t new, but they do cut into your margins and breed lazy agents. Even worse, a number of the leads are already in your existing database. On the flip side, we have agents who are still building relationships yet fail to convert any of those relationships to real live listings. So where’s…
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Business Leadership
Josh Phegan: How to Charge More
With every real estate agency seeking to win more listings, top coach Josh Phegan says there are only two ways to increase profitability. You can focus on the competition, or you can focus on the customer. But choose wisely, as only one of them is responsible for paying your invoice. Our industry is obsessed with…
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Elite Agent
How Far We’ve Come: Josh Phegan
You can’t do anything in business or life without intent. To grow a great business you’ve got to have something that drives you. Whether you call it goals, a dream, vision, a purpose, mission, whatever it is, it needs to be the number one thing that drives all your activities. Josh Phegan explains what needs…
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Real Estate Tech & Social
Rethinking Your Systems: Josh Phegan
The challenge with technology in our industry is that we’re not playing a big enough game. It’s our strategy that’s wrong, not the technology itself. In recent years we’ve been longing for a piece of tech that does it all, a magical database that lets property management and sales play together. Instead, what we’ve developed…
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Customer Service
Winning Big
Let me tell you about an amazing App for your phone. You don’t need to download it from the App store; it’s already there and it’s the best way to get organised in the new financial year. I’m amazed by how many people wait until the end of the calendar year to reflect on achievements…
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Customer Service
