Eddie Cetin

Eddie Cetin

Eddie Cetin is the APAC Managing Director of Reapit Group. The combined Agentbox and Reapit offering provides real estate agencies with one market-leading solution for Sales and Property Management. Eddie co-founded Agentbox, the Sales CRM of choice for most high performing agents around Australia. For more information, visit agentbox.com.au
  • Elite Agent

    Avoiding data disaster

    When we have new clients looking at implementing a new CRM, we are often faced with the conversation about migrating data from their existing systems or spreadsheets. Data is one of the key contributors to success or failure when it comes to changing CRMs. So how do you prevent a data disaster unfolding? Last month we had a new client come to us in a world of trouble. …

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  • NEWS

    Navigating the PropTech minefield in a current and post COVID-19 World

    If PropTech wasn’t on your radar before, the impact of COVID-19 has definitely steered our industry to look to technology for client engagement and to ensure the industry can continue to operate through this unprecedented time. But we often hear clients saying: “This company and that company do similar functions,” or “but this company integrates with that program but not the one I’m using,” and “our existing system does this as well but not quite as good as that.”  …

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  • SELLING + MARKETING PROPERTY

    Clock’s ticking – And the term days on market is changing

    The concept of days on market seems pretty straightforward. The property goes live and the clock starts. If we go back to the turn of the century, many offices would boast of 45 days and 50 days on the market. As auctions became more prevalent and on-trend, this shortened to 27 and 30 days. But… …

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  • BEST PRACTICE

    Future proofing in the tech age

    Working closely with many of Australia’s leading agents allows us to see what separates the best agents from the pack. Despite the transformation in real estate right now, it almost always comes down to the same factors. The best agents have mastered four things: prospecting, listing, negotiating and – of course – selling. We believe that as digital disruption continues in our space, …

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  • BEST PRACTICE

    Spring into action

    Can you hear the relief of the recharging real estate market? With opportunity everywhere, how can you invigorate your sales team to change gears and take advantage of new market sentiment? There are some foundation areas you need to have right to ensure your sales team starts the spring selling season well. Regardless of the technology that supports your real estate agency, …

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  • Elite Agent

    Eyes on the prize

    In life – and in real estate – change is the only constant. Australia has many property market dynamics, nearly all of which are changing from the slight to the seismic. The best way agents can strategise to thrive through the market’s inevitable changes is to have a plan they can implement daily – one that keeps their eyes on the work rather than the worry. …

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  • Elite Agent

    Four missed opportunities that are costing your business

    The agencies who will come out of this cycle stronger than they entered it are those who are proactively and critically assessing their people. Using processes and technology, they are taking care to implement changes and future-proof their business. Want to be amongst their number? An area you should interrogate is your underlying business systems. It can be a daunting and complicated process for most principals to ‘lift the hood’ on this aspect of their agency. …

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  • Elite Agent

    The hit list

    “Do the best you can until you know better. Then when you know better, do better.” This fine Maya Angelou quote is a powerful way to frame 2019 as the market-leading agent in your area. What can you do differently in 2019 that will help you overcome forces beyond your control – like a tightening market and reluctance from lenders? New market conditions require service that goes beyond a customer’s expectations, …

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  • PROSPECTING + LISTING

    2019: The Year of the Buyer Database

    As we approach the finish line of 2018, it’s an ideal time to reflect on our professional achievements. In any single year, a real estate agent learns so much, encounters their fair share of challenges and enjoys many satisfying wins. What hard-won learnings will you take from 2018 to propel you to greater heights in the coming year? What changes will you make to your technology, …

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  • BEST PRACTICE

    Four ways to thrive in a changing market

    Throughout most of Australia’s major cities, one factor rings true: market conditions have changed. As any seasoned agent knows, change is immutable. It’s the only thing you can rely upon. Signs that change has hit your agency include fewer properties coming onto the market, longer days on market, lower auction clearance rates, circumspect buyers and fewer overseas investors. Paired with conservative credit conditions, …

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  • TECH + SOCIAL

    How to select the best real estate CRM

    Courtesy of many years spent collaborating with Australia’s leading estate agents, we’ve learned their key considerations when selecting a new CRM. The industry’s best all agree that having a high-performance database paves the way to repeated success, referral business and growth. Wondering what factors to weigh up prior to committing to a new CRM? Here’s a snapshot of key selection criteria to support your decision-making process. …

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  • BEST PRACTICE

    Eddie Cetin: I got 99 problems, but a database ain’t one…

    As a real estate agent your database is your daily go-to. Powering your business forward, it should allow you to see hot vendors, ready-to-go buyers and appointments at a glance to help you get the most from every day. However, this doesn’t mean creating an overly-complex database with an impossible number of categories; in fact, too many categories can lead to overwhelm. If – after a period of exploring what your database offers – you’re still convinced it is the CRM for you, …

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  • BEST PRACTICE

    Eddie Cetin: Game on!

    Tech companies – and clever principals – are exploiting agents’ natural inclinations towards play and competition by gamifying their team’s digital experiences, enhancing bottom-line results in the real world. So, whether riding high on the victory of a hard-won listing or slumping over their laptops, discouraged by losing business to their opposition, how can your team play along? Odds on, you’re already doing so in other areas of your digital life; …

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  • BEST PRACTICE

    Eddie Cetin: 5 Emerging trends in technology

    With 2018 well under way and the summer holidays a fond memory, it’s time to refocus your attention on your business. What can you do today, this week and this month to maximise your results? Eddie Cetin looks at five ways to use technology paired with practical prospecting to own your area. It’s all too easy to fall back on prospecting techniques and communication habits that served you in the past. …

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  • SELLING + MARKETING PROPERTY

    New Year, New Numbers: Eddie Cetin

    Just like that, we are done with 2017. Time to review your achievements for the past 12 months and work out the plan for this year. While there probably wasn’t a lot of time for it in between December’s settlements and client parties, this is one metrics deep-dive you can’t afford to neglect. It will give you and your team the concrete knowledge you need to adjust your trajectory across your agency, …

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  • TECH + SOCIAL

    10 Productivity Apps Leading Agents Use Every Day

    New generation agents are mobile agents. With fewer physical hours in the office, collaboration with their colleagues is still critical to success – as is their desire to nurture more relationships with prospective clients. You might be wondering: how do these uber-agents keep all their plates spinning? How can they be fast, accurate, connected and productive whilst being outside of the office? …

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  • Elite Agent

    Work Smarter, Not Harder

    Many things work against the agent when it comes to achieving a life in balance, most notably onerous administration, clumsy technology and internal systems that burgle your time, taking you away from the people and activities which bring you joy. It’s this very lack of time – a poverty of personal resources – which makes us feel under pressure and unbalanced. …

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  • Elite Agent

    Build It and They Will Come: 10 Sources to Grow Your Database

    Modern real estate practice is about agents being more proactive by marketing wisely to an audience of potential vendors and buyers. Eddie Cetin lists 10 ways to help you grow the database that drives your business. You don’t have to be a geek to know that having a clean, accurate database matters. Accurate, relevant data is power – so you’ll need to become committed to adding new clients into your prospecting pipeline. …

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  • Brand Editorial

    The Need for Speed: Eddie Cetin

    There’s one resource an agent can never have enough of, and that’s time. Listings can be won or lost based on an agent’s speed – usually interpreted by their clients as competence and enthusiasm. In my last article, I addressed the fundamental power habits every agent needs to develop a valuable database. Once you’ve got those success routines down pat, you’re ready to maximise the minutes and hours of your day. …

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  • Elite Agent

    4 Database Habits to Drive Listings

    In a shrinking market that’s fuelled and challenged by technology, it can be easy to get distracted. But, if you want to get to the next level this year, says Eddie Cetin, go back to basics and adopt these four key success habits. In a market where fewer, more effective real estate operators are doing more, it’s critical to go back to basics, …

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  • Elite Agent

    Making Every Prospect Count: Eddie Cetin

    It’s a Saturday afternoon. You’re driving down a local street, which brings back memories of properties sold over the years. You suddenly screech to a halt: a competitor’s seriously large ‘For Sale’ sign has appeared outside a property you only appraised six months ago. You are mortified. How did this happen? Every agent has experienced one of those gut-wrenching moments. And whilst it stings to lose a listing, …

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  • Elite Agent

    Connected Agent: What Does It Mean?

    In his last article, Eddie Cetin explained how to mine the gold in your database through targeted email marketing. In this article he reveals how you can rapidly grow a healthy database with little effort while positioning yourself to win more listings. I’m hearing stories around Australia about how markets are tightening, and it is certainly becoming more challenging to keep your numbers up. …

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  • Elite Agent

    How to Choose the Right CRM

    In previous columns we have covered topics including data quality, targeted email marketing, and how to maximise the results from your open homes and web enquiries. Now it’s time to turn our attention to how to choose the right CRM for your business. If you feel like your current CRM is holding you back on implementing any of the areas we have previously discussed, …

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  • Elite Agent

    Targeted Email Marketing: Mining the Gold in Your Database

    Previously, Eddie Cetin shared some helpful tips on how to clean up your database and get it fit for a marketing workout. Now he explains how, with a clean database, you can focus on targeted email marketing that maximises retention and minimises unsubscribes. Most agents know email marketing is important, but they struggle to find the time or are unsure how to approach it. …

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  • Elite Agent

    Is Your Database Fit or Fat?

    For years we have heard from coaches, top performers and advisors that a clean database is the key to performing consistently in any market. Match this with systems and a methodical attitude and you certainly have a formula for success. IN THE FUTURE, your data will be even more important than it already is. But if you were to ask a range of real estate agents how they are going with their CRM, …

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  • Elite Agent

    Real Estate and Technology

    Eddie Cetin, CEO of Agentbox, talks about how technology has changed the industry in the last five years, and how you can ensure you don’t get left behind. Can you remember the days of real estate when mobile phones were a rarity, and the idea of having a corporate website was an outlandish dream, only necessary and affordable for the largest of brands? …

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  • TECH + SOCIAL

    Update Your Database!

    As Principals or Senior Sales Consultants, the world of real estate technology can sometimes be overwhelming. After all –your key passion as property professionals is to list and sell homes. Anything that gets in the way of your efficiency in doing these things can often fall to the wayside. However, if you want to be more efficient at marketing, your customer database is one of the most important things to keep current, …

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