Eddie Cetin

Eddie Cetin is the Founder of Agentbox, the CRM of choice for most high performing agents around Australia. For more information, visit agentbox.com.au
  • Productivity & Best Practice

    Eddie Cetin: Game on!

    Tech companies – and clever principals – are exploiting agents’ natural inclinations towards play and competition by gamifying their team’s digital experiences, enhancing bottom-line results in the real world. So, whether riding high on the victory of a hard-won listing or slumping over their laptops, discouraged by losing business to their opposition, how can your team play along? Odds on, you’re already…

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  • Productivity & Best Practice

    Eddie Cetin: 5 Emerging trends in technology

    With 2018 well under way and the summer holidays a fond memory, it’s time to refocus your attention on your business. What can you do today, this week and this month to maximise your results? Eddie Cetin looks at five ways to use technology paired with practical prospecting to own your area. It’s all too easy to fall back on…

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  • Selling and Marketing Property

    New Year, New Numbers: Eddie Cetin

    Just like that, we are done with 2017. Time to review your achievements for the past 12 months and work out the plan for this year. While there probably wasn’t a lot of time for it in between December’s settlements and client parties, this is one metrics deep-dive you can’t afford to neglect. It will give you and your team…

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  • Real Estate Tech & Social

    10 Productivity Apps Leading Agents Use Every Day

    New generation agents are mobile agents. With fewer physical hours in the office, collaboration with their colleagues is still critical to success – as is their desire to nurture more relationships with prospective clients. You might be wondering: how do these uber-agents keep all their plates spinning? How can they be fast, accurate, connected and productive whilst being outside of…

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  • Elite Agent

    Work Smarter, Not Harder

    Many things work against the agent when it comes to achieving a life in balance, most notably onerous administration, clumsy technology and internal systems that burgle your time, taking you away from the people and activities which bring you joy. It’s this very lack of time – a poverty of personal resources – which makes us feel under pressure and…

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  • Elite Agent

    Build It and They Will Come: 10 Sources to Grow Your Database

    Modern real estate practice is about agents being more proactive by marketing wisely to an audience of potential vendors and buyers. Eddie Cetin lists 10 ways to help you grow the database that drives your business. You don’t have to be a geek to know that having a clean, accurate database matters. Accurate, relevant data is power – so you’ll…

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  • Brand Editorial

    The Need for Speed: Eddie Cetin

    There’s one resource an agent can never have enough of, and that’s time. Listings can be won or lost based on an agent’s speed – usually interpreted by their clients as competence and enthusiasm. In my last article, I addressed the fundamental power habits every agent needs to develop a valuable database. Once you’ve got those success routines down pat,…

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  • Elite Agent

    4 Database Habits to Drive Listings

    In a shrinking market that’s fuelled and challenged by technology, it can be easy to get distracted. But, if you want to get to the next level this year, says Eddie Cetin, go back to basics and adopt these four key success habits. In a market where fewer, more effective real estate operators are doing more, it’s critical to go…

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  • Elite Agent

    Making Every Prospect Count: Eddie Cetin

    It’s a Saturday afternoon. You’re driving down a local street, which brings back memories of properties sold over the years. You suddenly screech to a halt: a competitor’s seriously large ‘For Sale’ sign has appeared outside a property you only appraised six months ago. You are mortified. How did this happen? Every agent has experienced one of those gut-wrenching moments.…

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  • Elite Agent

    Connected Agent: What Does It Mean?

    In his last article, Eddie Cetin explained how to mine the gold in your database through targeted email marketing. In this article he reveals how you can rapidly grow a healthy database with little effort while positioning yourself to win more listings. I’m hearing stories around Australia about how markets are tightening, and it is certainly becoming more challenging to…

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  • Elite Agent

    How to Choose the Right CRM

    In previous columns we have covered topics including data quality, targeted email marketing, and how to maximise the results from your open homes and web enquiries. Now it’s time to turn our attention to how to choose the right CRM for your business. If you feel like your current CRM is holding you back on implementing any of the areas…

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  • Elite Agent

    Targeted Email Marketing: Mining the Gold in Your Database

    Previously, Eddie Cetin shared some helpful tips on how to clean up your database and get it fit for a marketing workout. Now he explains how, with a clean database, you can focus on targeted email marketing that maximises retention and minimises unsubscribes. Most agents know email marketing is important, but they struggle to find the time or are unsure…

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  • Elite Agent

    Is Your Database Fit or Fat?

    For years we have heard from coaches, top performers and advisors that a clean database is the key to performing consistently in any market. Match this with systems and a methodical attitude and you certainly have a formula for success. IN THE FUTURE, your data will be even more important than it already is. But if you were to ask…

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  • Elite Agent

    Real Estate and Technology

    Eddie Cetin, CEO of Agentbox, talks about how technology has changed the industry in the last five years, and how you can ensure you don’t get left behind. Can you remember the days of real estate when mobile phones were a rarity, and the idea of having a corporate website was an outlandish dream, only necessary and affordable for the…

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