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Samantha McLean

Samantha McLean

Samantha McLean is the co-founder and Managing Editor of Elite Agent, Australia's leading independent platform for real estate professionals. Over 17 years, she and co-founder Mark Edwards have built Elite Agent from a print magazine into a digital media and technology company serving agents and property managers across Australia and New Zealand. Sam delivers AI training and keynotes to major real estate networks across the country, and has built multiple AI-powered products for the industry. She is a three-time Business Magazine Editor of the Year (Mumbrella Publish Awards) and holds a Bachelor of Business from UTS.

News

With a focus on growth, The Agency announces the appointment of Geoff Lucas to the role of Managing Director and CEO

The Agency announced via the ASX that Geoff Lucas will take the role of Managing Director and CEO effective 28 January 2022. Mr Lucas has held the position of Group…

Elite Agent TV

End of year wrap: Mark McLeod on 2021, the trends set to stay, and his top tips for mastering real estate

2021 was a watershed year for real estate, but what do agents and businesses need to do moving…

Elite Agent TV

Unlimited: Hayley Van de Ven on seizing the moment, choosing your energy, and leadership that’s all about service

There’s an art to being a great leader and Hayley Van de Ven is one of the best.…

Elite Agent TV

Recruiting a rainmaker: Pancho Mehrotra on what to seek in a top performer, how to attract them, and the leadership qualities that bring out their best

How can you bring a top performer into your business in the knowledge they will perform as you…

Elite Agent TV

Mastering the basics: Anthony Webb on leadership, 50 years of family business, and what it takes to go the distance

Ever pondered how a real estate agency thrives in the long-term, passing from one generation to another? As…

Elite Agent TV

Making the news: Elizabeth Tilley on how to work with the media and why you should think big when it comes to marketing and editorial

Ever wondered why some properties make the news or a specific agent becomes a media commentator? Real estate…

Elite Agent TV

Leverage the learning: Kul Singh talks customer focus, market conditions, and what it takes to be an AREA winner

Want exclusive access to the AREAs? Over the next three weeks we're bringing you behind the scenes with…

Elite Agent TV

Tech gets personal: Ian Campbell on AI, The art of successful change and the real skill you need to master

Want to tap into the future of real estate? Check out this episode of the Elevate Podcast with…

Elite Agent TV

Rocking the suburbs: Adam and Jason Spencer on creating hyperlocal content, lead generation, and being the go-to guide in your community

Ready to become the local hero in your community? Check out this episode of the Elevate Podcast with…

Elite Agent TV

Content that converts: Katie Lance on making time for social media, overcoming video fear, and how you can become a leader in your community

Wanted to be front row at Inman Connect this year in Las Vegas but COVID-19 had other plans?…

Elite Agent TV

How to build a rent roll at speed: Daisy Campbell talks acquisitions, high-growth culture, and setting up your team for success

Ready to elevate your rent roll? Check out this episode of the Elevate Podcast with special guest Daisy…

Elite Agent TV

Leaving a legacy: Clinton Eastell and Dan Argent talk self-motivation, the pros and cons of running your own business, and what it takes to have your name on the door

What to find out what it takes to be your own boss? Check out this episode of the…

Elite Agent TV

Luxury lister: Michael Pallier talks premium properties, exceptional service, and how to sell Australia’s finest real estate

Want to take your client service skills to elite level? Check out this episode of the Elevate Podcast…

Elite Agent TV

Leadership with Intent: Our Spring cover Josh Morrissey talks the extra 20 per cent, demonstrating real value, and stand-out marketing

Want to learn the tips and strategies to thrive and become an expert in your market? Check out…

Elite Agent TV

Monthly Wrap: Samantha McLean and Leanne Pilkington discuss lockdowns, the vaccination debate, where agents should direct their attention, and the top podcast takeaways

Ready to tune into the industry latest and find out who's making noise in real estate? Check out…

Elite Agent TV

How to be client-centric: Kylie Davis talks building real estate relationships, what buyers and sellers really want, and the PropTech you really need

Want to fast forward your client growth strategy? Check out this episode of the Elevate Podcast with special…

Opinion

What 30 days of Facebook Live taught me about confidence on camera

A 30-day experiment in 2021 helped Samantha McLean get comfortable on camera, find useful topics and follow through.

Elite Agent TV

Take back the narrative: Steve Carroll talks increased expectations, digital trends, and how to be your customer’s hero

Ready to take your digital platform to the next level and make an impact with your online presence?…

Elite Agent TV

The Leadership Diaries: Dan White

“It has kept our family connected for generations, over 120 years. The Shed is very important to me,…

Elite Agent TV

Economy set to contract in September but house prices will still increase: Westpac

Westpac's forecasts are based on the Sydney Lockdown extending to end September; leading to a contraction of 7.8…

Elite Agent TV

Living a big life: Daniel Hayes talks Big Brother, mental health, Harleys and real estate

“You’ve got to have the hunger. The hunger can’t be trained”

Ep 232: Introducing Courageous Conversations with Leanne Pilkington

“It’s important to talk about the story and the journey. Because when people get to the pinnacle of…

Elite Agent TV

Forward planning your success: Sherrie Storor

“We do need to have a well-rounded life, this will make you not only a better human but…

Elite Agent TV

BDM 2021: Hannah Gill and Tara Bradbury

"Without tenants, we don't have a property management industry. Ultimately they're our customer. Obviously we get paid by…

Industry News

Realestate.com.au honours the top residential and commercial real estate agents across Australia

The most innovative, community-minded and highest-achieving individuals and businesses in property management and sales have been honoured today…

Property Management

Kelley Seaton: Delivering outstanding service

Industry News

Toronto ‘Schitt’s Creek’ Mansion still up for sale – (and so is the Rosebud Motel)

The popular Netflix show Schitt's Creek may have wrapped but the mansion that was once home to the…

Franchise News

Travis Wentriro takes up strategic post with Raine & Horne

Raine & Horne have announced Travis Wentriro as the network's new Network Manager for NSW/ACT.

Franchise News

The Agency Group achieves dual wins against Magnolia Capital

After several weeks of upheaval for The Agency, some certainty has arrived for the group in the form…

Franchise News

Century 21 Australasia announces internal promotion to CEO role

Century 21 Australasia has appointed experienced real estate professional James Bell to the role of Chief Executive Officer.

Franchise News

Leading RE/MAX agent takes the step up to ownership

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News

Perth now Australia’s fastest growing property market

Perth has become Australia’s fastest-growing major property market after the city’s home value index rose 1.6 per cent…