Samantha McLean
Samantha McLean is the co-founder and Managing Editor of Elite Agent, Australia's leading independent platform for real estate professionals. Over 17 years, she and co-founder Mark Edwards have built Elite Agent from a print magazine into a digital media and technology company serving agents and property managers across Australia and New Zealand. Sam delivers AI training and keynotes to major real estate networks across the country, and has built multiple AI-powered products for the industry. She is a three-time Business Magazine Editor of the Year (Mumbrella Publish Awards) and holds a Bachelor of Business from UTS.
How to build customer loyalty for life: Ben Collier
“If you have an impact on an individual - it can come back in five or 10 years. Give them a good experience and they will want to use you again...” - Ben Collier
The traits of top performers in real estate
Having interviewed many of the top agents over the last 10 years, a question Samantha McLean gets asked…
Building a real estate business that lasts and becoming a master negotiator: Wayne Marriott
“I'm very strong on principles and ethics and I want processes to operate properly because that's the only…
Navigating legislative changes for NSW agents
“It comes back to consumers. They want to know that the person they’re dealing with has the skill…
Fiona Blayney: Balancing tech and the human touch
What consumers want from a real estate professional: Owen Wilson, REA Group CEO
“Understanding consumer preferences and giving them choice as to how they contact you delivers a better outcome for…
Valentina Borbone: Marketing to millennials
Valentina Borbone is the owner of Banter Group, an Industry Expert Advisor for the International Social Media Association…
Building a virtual real estate business: Jason Gesing
“They love us because they can really scale, they can work together, they can get outside of their…
Julie Masters: Lead Nurturing
Over a 15-year history as a leading authority in the speaking world, Julie Masters has earned a reputation…
Putting your best brand forward: Lisa Pennell
"Something I have constantly checked myself on is that I'm not working too long. I think when you…
Domain lodges complaint on Canberra competitor
Zango, the recently launched portal in Canberra has already attracted the ire of local competitor Allhomes, with the…
Addressing the complex issues in real estate: Douglas Driscoll
"When was the last time you saw a bad review on Rate My Agent? You know, it's unicorn…
The 6 P’s of branding and networking: Reed Goosens
“Pitching is not about closing, it's about getting that conversation started so that you can continue that conversation…
Greg Merrilees: How real estate agents can build trust and nurture relationships online
"People will be Googling best agents in "suburb" and they'll find you and your competitors. So number one…
How agents can use LinkedIn to build relationships – Adam Franklin
“If you decide that LinkedIn sounds appealing… get in there, give it a go and allocate 30 minutes…
How to work less and make more (in real estate!) – James Schramko
"For a lot of the people I'm coaching, we're trying to target $500 effective hourly rate for them.…
How to embrace change and future proof your business – Gihan Perera
"If I didn't have a particular asset, resource, or strength in my business, what would I do? Would…
2020 PM/Leadership Kick-off with Hannah Gill
“I can't see fees going up anytime soon or quickly. So how can we be more creative? How…
2020 Kick-off with real estate sales coach Claudio Encina
"If you're not able to bring what I call incontestable value to the listing presentation, people just choose…
How to get Matchfit in 2020: Andrew May
"High performance is no accident!" - Andrew May
Gaining the competitive edge: Victoria O’Sullivan
"The hardest thing about change is having the presence of mind to be able to do things differently…
A “Useful Belief” review of 2019 in real estate: Chris Helder, Mark Edwards, Samantha McLean
“There’s a lot of people spending a lot of time working on things that don’t actually matter.” -…
Top 5 real estate podcasts of 2019
This year Samantha McLean sat down with a stellar line up of guests on Elevate – from industry…
Designing for delight
MRI software Senior Vice President Chuck McDowell has spent more than 20 years at the leading edge of…
The Top 10 real estate features of 2019
Each week day on eliteagent.com we feature a long-form piece of content - interviews, contributor articles, online-led content,…
Building an audience to generate leads: Samantha McLean and Mark Edwards
If someone gives you their email address they’re letting you into their very personal space and you need…
What I learned at Harvard University about negotiation: Pancho Mehrotra
“It seems we are so fixated on more and more and more that we can’t celebrate what we…
Top 10 real estate news stories for 2019
What hit the real estate news headlines this past year? Well, here is our list of the top…
Bolstering productivity and customer service: David Holman
“I think the biggest gain in productivity, is to create that level of collaboration and to create the…
Thriving in your first year of real estate: Ryan Smith
Embracing online auctions: David Scholes
10 ways to market your business (tastefully!) at Christmas
Always be marketing, is what some experts will tell you. But Christmas, along with a few other sacred…
Real estate trends in 2020: Dean O’Brien
“When we sit in a room we are allowed to have a difference of opinion, but when we…
2020 vision: Dean Mackie
Most people will tell you it’s been a difficult 12 months in real estate, but for Dean Mackie…
