Samantha McLean
Samantha McLean is the co-founder and Managing Editor of Elite Agent, Australia's leading independent platform for real estate professionals. Over 17 years, she and co-founder Mark Edwards have built Elite Agent from a print magazine into a digital media and technology company serving agents and property managers across Australia and New Zealand. Sam delivers AI training and keynotes to major real estate networks across the country, and has built multiple AI-powered products for the industry. She is a three-time Business Magazine Editor of the Year (Mumbrella Publish Awards) and holds a Bachelor of Business from UTS.
Business in Paradise and playing to strengths
“No one finds it easy in the first six months of real estate, so it's going to be…
The first 100 days
“My advice is take real estate at your own peril, you cannot market your way into market share…
New processes, timeless strategies
“I started as an assistant to another agent and I made the decision: I didn't want to be…
Supporting Australia’s growing rental marketplace with Val Brown
While Australia has traditionally been considered a nation of home owners, the share of people renting property continues…
Understand your client’s needs
"Short term objectives, long term dreams. Don't set a goal that restricts you from who you could possibly…
Run into the chaos
“I don't believe in adding to the noise unnecessarily. I'd rather help agents cut through the noise to…
Moving forward through fear
“If you're going to lead a team, you need to be brave enough to sort of be able…
Samsung and Microsoft collaborate to deliver smart property management of the future
A new pilot between the two companies will offer a single, integrated portal for managing devices and smart…
How to build your business from the ground up
“The biggest challenge was expectation versus reality. Just because you decide to start a real estate business doesn’t…
Without edges with Sadhana Smiles and Samantha McLean
https://www.youtube.com/watch?v=4vQgvjhVZ9w&t=484s Recently Elite Agent Editor Samantha McLean joined Sadhana smiles on her podcast show "Without Edges" In this…
5 strategies to survive and thrive in a crisis
“If you don't know why you're working hard and what you want to achieve, and you can't clearly…
Thodey report recommends land tax, not stamp duty
NSW stamp duty should be replaced by land tax, according to a recommendation of the Thodey Report, which…
Auctions go back online for some suburbs in Victoria
Public auctions and open for inspections will need to be taken off the agenda in Melbourne's current coronavirus…
How to empower your team by building a winning culture
“Leadership is actually about being able to think of the best interests of somebody else that is not…
Openn Negotiation launches in New Zealand
New Zealand agents can now enjoy more transparency and flexibility in their property campaigns, following the expansion of…
Selling and marketing luxury property with Deborah Cullen
“None of us are cutting each other out of deals. We’re working together on deals. That was part…
Coming out the other side of COVID-19 with Adrian Kelly
“I really felt for the auctioneers because their businesses were essentially shut down overnight. This was on a…
What it takes in 2020 with Gavin Rubinstein
"What's changed .... is I've seen the light in relation to how amazing building a great business can…
How to expand the digital reach of your content with Joe Hyrkin
"Digital is no longer just a website and putting content up on Facebook; or sending an email. Digital…
Replacing the GCI mindset with a profitable business mindset: Kathleen Black
“As soon as you're at a place where you're letting leads drop, you're referring leads out to other…
Maintaining a leadership mindset in the midst of COVID-19 with Michael Sheargold and John Cunningham
“I think this industry can come out of it very changed, but also much more valuable in the…
Embracing change and remaining relevant: Suzannah Toop
“He just looked at me, and I’ll never forget it. He simply said: ‘Well, you know the intermediary…
Resilience – and relaunching in real estate with Ivan Sarakula
“A lot of us spend time comparing ourselves. You know, I want to be bigger and better and…
Podcasting is the new blogging with Carey Green
“If they set themselves up as the one who's always in the know, and the one who can…
How to lead through a crisis with Andrew Bell OAM
“Every time we’ve had one of these calamities, the cause of it was different, but the outcome was…
The art of storytelling and building deeper relationships with Valerie Garcia
“I think the good stuff is really where people are helping. They're focusing on what they can do…
Property and Pandemics: What to expect next?
It's been three weeks since the government shut down non-essential services in response to COVID-19. Here is a…
The ultimate guide for remote working and managing remote teams
How to build trust and relationships remotely with body language expert Allan Pease
"When you meet a person for the second, third, fourth, fifteenth, twenty second time the limbic brain is…
NSW Government provides long-awaited clarity on rent relief for residential tenants
Residential tenants and landlords facing financial hardship due to COVID-19 will receive increased support and greater certainty from…