Samantha McLean
Samantha McLean is the co-founder and Managing Editor of Elite Agent, Australia's leading independent platform for real estate professionals. Over 17 years, she and co-founder Mark Edwards have built Elite Agent from a print magazine into a digital media and technology company serving agents and property managers across Australia and New Zealand. Sam delivers AI training and keynotes to major real estate networks across the country, and has built multiple AI-powered products for the industry. She is a three-time Business Magazine Editor of the Year (Mumbrella Publish Awards) and holds a Bachelor of Business from UTS.
The Power of Storytelling: Holly Komorowski
“It was such a delight to win that award. It demonstrated that you can build your own brand, that you can be different, you can have your own style and make it all come together for yourself and own it.”
How to effectively nurture leads in your real estate CRM: Trevor Bragg
“Automation won’t do everything for you. You still have to make those calls. And that’s the thing, there…
A hopeful future for real estate: Stu Benson
“It's been a really rapid learning environment. And I think moving forward, we'll take some lessons out of…
Leadership with Purpose: Leanne Pilkington
“I think most of us are capable of way more than we ever believe that we're capable of.…
The secret to building long relationships: Mark McGill
“For me, I've always found it really beneficial to catch up with buyers and sellers a month after…
Early Access
Domain has launched an innovative new platform that’s set to “turbocharge” the value agents can offer vendors shortly…
Trust your gut but lead with your heart: Sadhana Smiles
“I'm a big believer that you must bring all of yourself to the table ... your uniqueness is…
Private inspections back on in Victoria
The Real Estate Institute of Victoria has welcomed the announcement today by the Premier of Victoria, Hon. Daniel…
From selling ads to delivering solutions: Jason Pellegrino
“Speed is about how fast you can go. And velocity is about how fast you can go, but…
Domain to offer a real estate marketing edge with new ‘Early Access’ product
Early Access, a new product from Domain, is designed to match high-intent property seekers to properties in close…
Focus and discipline
A long tenure at Google taught Domain CEO Jason Pellegrino valuable lessons on how to get comfortable with…
How smart tech can supercharge lead generation
"We're creating the ability to ring people at the right time with the right reasons with the right…
How to successfully scale your business by outsourcing
“The leader's job is to always sell to the staff and to the team: ‘Where are we growing?…
The traits of top performers in real estate
“During an auction we can all see someone put up their hand and we can all hear someone…
Riding the real estate wave
“I know there's formulas and systems to getting properties to sell quickly, but I'm not interested in that.…
Two quick conversations to unlock more sales
The Executive BDM
“Pick up the phone, have as many conversations as you can and be as helpful as you can…
The ultimate guide to real estate prospecting resources
We have trawled the Elite Agent archive, as well as the entire living history of the internet, to…
Tapping into Australia’s rental marketplace
Business in Paradise and playing to strengths
“No one finds it easy in the first six months of real estate, so it's going to be…
The first 100 days
“My advice is take real estate at your own peril, you cannot market your way into market share…
New processes, timeless strategies
“I started as an assistant to another agent and I made the decision: I didn't want to be…
Supporting Australia’s growing rental marketplace with Val Brown
While Australia has traditionally been considered a nation of home owners, the share of people renting property continues…
Understand your client’s needs
"Short term objectives, long term dreams. Don't set a goal that restricts you from who you could possibly…
Run into the chaos
“I don't believe in adding to the noise unnecessarily. I'd rather help agents cut through the noise to…
Moving forward through fear
“If you're going to lead a team, you need to be brave enough to sort of be able…
Samsung and Microsoft collaborate to deliver smart property management of the future
A new pilot between the two companies will offer a single, integrated portal for managing devices and smart…
How to build your business from the ground up
“The biggest challenge was expectation versus reality. Just because you decide to start a real estate business doesn’t…
Without edges with Sadhana Smiles and Samantha McLean
https://www.youtube.com/watch?v=4vQgvjhVZ9w&t=484s Recently Elite Agent Editor Samantha McLean joined Sadhana smiles on her podcast show "Without Edges" In this…
5 strategies to survive and thrive in a crisis
“If you don't know why you're working hard and what you want to achieve, and you can't clearly…
Thodey report recommends land tax, not stamp duty
NSW stamp duty should be replaced by land tax, according to a recommendation of the Thodey Report, which…
Auctions go back online for some suburbs in Victoria
Public auctions and open for inspections will need to be taken off the agenda in Melbourne's current coronavirus…
How to empower your team by building a winning culture
“Leadership is actually about being able to think of the best interests of somebody else that is not…
Openn Negotiation launches in New Zealand
New Zealand agents can now enjoy more transparency and flexibility in their property campaigns, following the expansion of…
Selling and marketing luxury property with Deborah Cullen
“None of us are cutting each other out of deals. We’re working together on deals. That was part…