Imogen Callister: World-class social media strategy

“If you spend time building great connections, building a great unique selling point within your brand and being human first before an agent, I promise you'll create better connections. You will start to win appraisals online and you will resonate as a brand that people actually want to connect with.”

This‌ ‌episode‌ ‌of‌ ‌the‌ ‌Elevate‌ ‌podcast‌ ‌is‌ ‌brought‌ ‌to‌ ‌you‌ ‌by‌ ‌‌Connect‌ ‌Now‌ 

After a career that has spanned journalism and included working at the REA, Imogen Callister started The Media Coach earlier this year.

Her new business embraces a passion for both storytelling and real estate, and sees her working with agents to build a personal brand and campaigns that people want to connect with. 

In this episode Imogen shares her top tips on creating a world-class social media presence and strategy.

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In this podcast, Samantha and Imogen also discuss:

  • Why agents need to start acting like media companies
  • The difference between paid, earned, and owned media
  • Which platform to use
  • Doing a digital health check
  • The biggest mistakes agents make
  • Why marketing is all about being ‘a world-class bottle of water’
  • Finding your point of difference
  • It’s not about being liked, it’s about being seen
  • Handling negative reviews
  • Social media trends ahead

Resources and links mentioned:

Imogen at Elite Agent

Connect with Imogen Callister

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Samantha McLean

Samantha McLean is the Co-Founder and Managing Editor of Elite Agent and Host of the Elevate Podcast.