Century 21 Australasia announces internal promotion to CEO role

Century 21 Australasia has appointed experienced real estate professional James Bell to the role of Chief Executive Officer.

The former Head of Services for the network has 23 years of industry experience including operating his own business Brad Bell Real Estate, gaining experience in sales, property management and auctioneering.

James says his current role has allowed him to get a solid understanding of the challenges business owners are facing.

“My belief is that the voice of franchisees should be represented in the decisions made to improve and scale the work they are doing,” he said.

“We want to work collaboratively to help our principals, agents, property managers and, ultimately the consumer, reach their potential and have positive experiences when transacting real estate”.

As for taking on a leadership role in the wake and continued challenge of COVID-19, Mr Bell is optimistic.

“In my experience, times of crisis allow businesses to return to the foundations and refocus on the consumer.”

Charles Tarbey, Chairman of Combined Franchise Services which operates Century 21, said he was extremely pleased to have James take on this “pivotal role within our business”.

“His fresh mindset and commitment to providing exceptional service to our franchisees will enable C21 to continue to grow and find greater success,” Mr Tarbey said.

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Samantha McLean

Samantha McLean is the Co-Founder and Managing Editor of Elite Agent and Host of the Elevate Podcast.