Elite Agent
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Better buyer engagement: 30 minutes with DIAKRIT’s Dick Karlsson
We’ve heard it time and again, content is king of the digital realm. But in real estate, it’s not just any content that counts. In a slowing market, the buyer is in the driver’s seat, and they’re more educated, time-poor and expectant of service than at any time in the industry’s history. “It’s no secret in the last 12 to…
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Ask the coach: I keep hearing you should do 20 to 30 calls a day. My challenge is sometimes I’m not sure who to call
Your goal is to make more calls each day, so it’s vital that you generate leads, attend appointments, take listings, put buyers under contract and sell a lot of homes. With spring a few months away, now is the time to turn the volume up in all areas of your business to create the certainty you deserve. Stay on track…
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12 tips for better telephone technique
It seems like one of the simplest tasks – making a phone call. Yet it is one so many professionals, real estate agents included, fear and fail at. With that in mind, here are my top 12 tips for getting traction on the telephone, improving your telephone technique and, ultimately, boosting your sales performance. Familiarity breeds liking Do your homework…
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Getting Your House in Order: Tax Tips for the EOFY
With the EOFY year approaching, now is the perfect time to start getting your taxes in order in a bid to maximise your after-tax income. Here are some useful tips for real estate professionals. As the EOFY closes in, the clear advice for real estate professionals from the ATO is to know your deductions and keep good records. Tax time,…
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The road less travelled
Mark Taylor has lived and breathed real estate his entire life. A third-generation agent, his family have been stalwarts of the industry since his grandfather first opened an agency in Sydney’s Inner West in 1926. Along the way, they have witnessed all the market highs and lows of the past century – The Great Depression, World War II, a ’60s…
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The Wow Factor: How to market prestige property
Ballerinas dancing inside bubbles, weeping cherry trees, launch parties worth hundreds of thousands of dollars and curated dinners are among big-ticket ways prestige homes are marketed across the country. Forget quick photo shoots, 2D floor plans and a snappy artist’s sketch; prestige property marketing has reached epic proportions as developers and real estate agents seek to engage the five senses…
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What goes on tour lasts long after the tour: Hannah Gill
One of my favourite things about our industry is the focus on and range of professional development opportunities. We have no shortage of conferences, forums, round tables and resources to choose from. There are also so many quality and diverse trainers, speakers, coaches and facilitators, we’re spoilt for choice! In the last few years, I’ve been fortunate enough to attend…
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Adam Scott: The truth no matter how tough
On getting into real estate Real Estate was always something I really wanted to do and I thought I could be good at it, but it was always too much of a risk to move away from my safer career positions. Then, after a bit of a brain fart where I quit a job with no back up plan, I…
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The art of celebrating success
You’ve had a great few months, closed a lot of deals and the future pipeline looks great. You’ve taken a lot of affirmative action, spent time getting yourself and your team organised, and everything is moving along like clockwork. The problematic market only seems to fuel your desire to keep pushing forward and dealing with harsh market conditions, and clients…
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Clock’s tickin’ – Qld and SA in recovery as NSW continues its decline, according to Herron Todd White
The Sunshine Coast and Bathurst are among areas sitting at the top of the property clock, bucking a trend which sees most of New South Wales in a steady decline, while much of regional Queensland begins its recovery. These are the latest insights from independent valuation and advisory firm Herron Todd White who also had some good news for much…
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Seven steps to maximise energy in your team
As I step into my 16th year of property management, I am blown away by the development we have seen in the system and support space. We are in an era where PM efficiencies are a hot topic and communication isn’t just important, it is expected of every team member across the rent roll. However, I am just as surprised…
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How to get a more successful auction outcome: Andy Reid
Did you know there are 7.53 billion people on this planet? Based on that, it’s safe to say there is no magic formula for auction success. We are dealing with a lot of different people who all have different maps or views of the world. However, if you tune into your consumers and pay attention to when they get worked…
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How much will the first homebuyer scheme really help first homebuyers?
In the lead-up to the recent Federal election the Coalition announced the First Home Loan Deposit Scheme. The scheme will provide up to 10,000 loans to first home buyers each year and will offer first home buyers better access to finance without having to save a 20 per cent deposit. Additional details about the plan include: The Scheme will be…
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Stone Real Estate launches third Hunter Valley office
Boutique agency Stone Real Estate is expanding in the key New South Wales market of Hunter Valley, with the addition of a third office in the region. Stone Real Estate Kurri Kurri opened this week, just over a year after the launch of Stone Hunter Valley and Stone Lake Macquarie. Principal of all three Stone Hunter Valley offices David Tanchevski…
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Don’t run the risk of having to pay for company debts yourself
Recent changes to company tax obligations could put company directors at increased risk of being personally liable for the Superannuation Guarantee Charge (SCG), according to legal experts Meyer Vandenberg Lawyers. They explain amendments to the Commonwealth legislation in April have extended the enforcement measures and decreased the reporting timeframes for a company’s SCG obligations. Meanwhile, further proposed legislation could have…
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Strategies to reduce your break even point: John Knight
In the last month’s article, we talked about the one number every business owner needs to know – their breakeven point. Once you know your breakeven point, what do you do about it? Irrespective of how your specific market is travelling, the lower your breakeven point, the lower the risk in your business. The lower the risk in your business,…
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Take back the market: Michael Coulson
When prospective clients ask how the market is going, how do you respond? Brutal honesty. I’ll tell them it is a tougher market than we’ve seen in a good 10 years or so, so that they’re not under any illusions or false expectations. We want to let them know that it’s not a great time to sell unless you’ve got…
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Top 10 Takeaways from AREC 2019 – Day 1
Todd Duncan – High trust selling Takeaway 1: “When you create trust, have confidence, and connect emotionally, you have less pricing pressure and greater sales growth.” In a keynote speech on high-trust selling that covered everything from confidence to finding the right clients, US sales entrepreneur and real estate broker Todd Duncan noted trust was an agent’s “superpower”. “Trust is…
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Lessons from Purplebricks: A New Zealand perspective
After two-and-a-half years of trading in Australia, the UK-based real estate start-up Purplebricks announced on 7 May this year that it was exiting the market. There is a lesson here for the real estate industry generally, and not just in Australia. It’s a lesson in real estate modelling. Take notice of what happens when the discount model comes to play…
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Top takeaways from AREC 2019 – Day 2
Barbara Corcoran – The common traits of great superstars Takeaway 1: “Real estate is an entirely fair business. The better you are, the more you are paid. You are not getting anything you don’t deserve.” Day 2 of AREC kicked off with a lively satellite presentation from New York real estate queen Barbara Corcoran, who offered her insight into trust,…
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Thriving in the face of challenge: Ruma Mundi
A couple of months ago Ruma Mundi finally drew a line under what by anyone’s measure had been a stressful year. Personal circumstances and a series of business events had required the talented salesperson to draw on every ounce of resilience and tenacity she had. At her darkest moments Ruma admits she even pondered the prospect of giving up on…
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Advocating for the industry: 30 minutes with Andrew Rechtman
A new frontier is fast approaching, and conquering its unique challenges is something to be done with a united, not a divided, approach. That’s the message from REA Group Executive General Manager of Residential Andrew Rechtman following the Industry Leadership Forum in New Zealand in April. With realestate.com.au hosting the forum, it was the ideal opportunity for the group to…
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The measure of success: Margaret Kneebone
Margaret Kneebone is the walking definition of a high achiever. Born and raised in the country town of Parkes, NSW, many kilometres away from where she now resides in South Australia, Margaret was a sponsored athlete who represented Australia in squash as a teenager. “I started to play around Australia when I was 18 and then I got selected to…
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Workplace wellness key to success
The best leaders are staying abreast of current global wellness trends and applying them to their own businesses. Then they are closing the gap between what employees value in regards to wellness and wellbeing and what employers provide. Finally, they are focusing on what they can control and influence to improve wellness and wellbeing in the workplace. Following and implementing…
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Transforming after the storm
Two years ago Gardian Real Estate sales consultant Leanne Druery was crowned the winner of Transform 2017, but the gong didn’t come without its challenges. After the win, she shared the inspiring story of her decision to return to the industry following the loss of her husband to pancreatic cancer. Now, Leanne continues to prove there is no substitute for…
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Ask the coach: Where should I focus now?
Q. What advice would you give agents moving through the second quarter of the year? – Shaun Ramani, Stone Real Estate Sans Souci Take the time to reflect on the first quarter of 2019 and enjoy some of the success you achieved. Speaking to a lot of agents in the trenches, there definitely seems to be some renewed confidence now…
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You win or you learn
Real estate is a tough gig mentally, emotionally and sometimes physically too. Taking time out to focus on yourself outside of work hours can make a world of difference to how well you perform when you’re on the clock and the pressure is on. For many successful agents, the best ‘R&R’ is exercise, and they find the practice of religiously…
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Five signs you need to improve your business operations and how get started
Efficiency is such a buzz word right now. In real estate, everyone is talking about how they need to become more efficient to remain competitive in a tech-enabled future. In part, much of this relates to having great, repeatable processes that allow you to manage more customers with fewer resources. In sales, you can scale a team and handle more…
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You had me at video
Candice Arlott could be be considered a bit of a go-getter when it comes to video marketing. This year Candice was invited to present at a Video Summit during the RE/MAX R4 convention in Las Vegas. Not only was she the only Australian, Candice was also the youngest member of the Video Summit panel, presenting to a packed MGM Casino Grand…
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Four missed opportunities that are costing your business
The agencies who will come out of this cycle stronger than they entered it are those who are proactively and critically assessing their people. Using processes and technology, they are taking care to implement changes and future-proof their business. Want to be amongst their number? An area you should interrogate is your underlying business systems. It can be a daunting…
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Hammer home your brand with a great game-day strategy
Lead agents looking to promote their brand as the go-to in their market should heed the advice Maximus Decimus Meridius offers in Gladiator: “What we do now echoes in eternity!” Irrespective of whether it’s your listing or another team member’s, everyone present on auction day needs to be on the same page and understand you are all being judged at…
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Ask the coach: How to deal with buyer and vendor tensions
Q. How can we deal with buyer and vendor tension in the current market? – Christine Henderson, Hodges Beaumaris This is a key issue at the moment. There will always be two types of tension between vendors and buyers – positive tension and negative tension. Negative tension arises when buyers see a risk in purchasing. For example, they worry that…
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