Elite Agent
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Realestate.com.au Launches New Marketing Campaign for Property Valuation Estimate Product
Realestate.com.au has announced the introduction of a marketing campaign focused on its property valuation estimate product, realEstimateTM. The product offers property owners a free and instant estimate of their home’s value and provides unique insights into the market. The campaign will the various tools and experiences available to property owners, including the ability to track the value of their property…
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Manos Findikakis: why speed is currency
Imagine this - you’re about to make one of the biggest emotional and financial decisions of your life.
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Fiona Blayney: the art of responsible leadership
I recently met a friend for lunch, and what we discussed resonated with me long after I digested the delicious poke bowl I ordered.
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Julie Gauci: the power of auctions in regional areas
Julie Gauci’s career in real estate started as a 19-year-old receptionist before evolving over 20 years into a sales powerhouse writing $1.7 million GCI in 2022 as Principal of Ray White Culburra Beach.
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Shane Kempton: the chief executive officer 2.0
Second chances in life, especially in leadership and the corporate world, are a scarce and precious thing.
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Can you correct the dark traits of leadership?
What do you define as good leadership behaviour? What are the problems when leadership fails to inspire people and achieve the business's goals?
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Imogen Callister: How to stand out on social media
I speak to agents across the globe each day, and they ask me, "How do I get more followers and likes?”
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Leading commercial outfit joins Laing+Simmons
Michael Buium and his team are now part of the Laing+Simmons family, based in Randwick.
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Ellen Bathgate: collaboration over competition
I don’t like admitting this, but I’ve been in property management for almost 20 years.
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BresicWhitney’s clear vision for the future
When the team at BresicWhitney think about their growth goals and vision for the future, it’s safe to say it’s a little different to what many agencies traditionally aim for.
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Linton Allen shares his real estate superpower
Linton Allen has a real estate superpower - a photographic memory.
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5 questions with Fraser Lack, the Survivor ‘villain’ who wants to change the way Australians perceive real estate agents
Australian Survivor contestant and BigginScott Port Melbourne agent Fraser Lack may be playing a villain this season, but he's hoping to change perceptions of the industry with his appearance.
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Fiona Blayney: how a single word can influence your success this year
I’m a Dragon, and before you’re quick to agree, which Dragon do you think I am referring to? I’m talking about the Chinese zodiac sign.
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Manos Findikakis : unleash the underdog
Have you ever been told you’re unlikely to succeed at something or perhaps that ‘big idea’ you’ve put forward is unlikely to take off?
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Time to stop sketchy private housing operators
An Adelaide property management expert has called for the State Government to stamp out dodgy private housing operators as part of its review of the Residential Tenancies Act.
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Dean Yeo and Samantha McLean: Top 5 marketing tips
Elite Agent's Samantha McLean shares her top five marketing tips in conversation with businessDepot's Dean Yeo.
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5 types of copy every property listing needs in 2023
Buyers have their pick of some 11,500 properties listed every week in Australia, so marketing matters if you want your listing to stand out from the crowd.
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Our favourite new tech ideas from CES 2023
The annual Consumer Electronics Show in Las Vegas was back with a bang this January, with no shortage of new tech ideas that could help give agents the upper hand.
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Sarah-Louise Anderson: strength and courage
If you could only choose one word to describe Sarah-Louise Anderson, it would have to be resilient.
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Could cyber insurance help protect real estate businesses?
Experts are urging real estate agents to consider safeguarding their business from the risk of cybercrime after multiple attacks hit the industry in recent months.
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Nick Brown: Is that new technology really worth it?
In my career, I have seen our industry evolve from using two-way radios, typewriters with carbon paper, cameras with films we took to the photo store to be developed, and a microfiche machine for sales data.
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John Knight: the business partner balance
The number one thing real estate business principals are asking me at the moment is the question of offering equity to key team members as part of a succession or retention strategy (or just to help them tick the boxes of what they want to do with their lives).
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The social media accounts we’re following right now
Here's a selection of the social accounts we've been following over the break.
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Sharon Fox-Slater: insurance insights for 2023
It’s fair to say the real estate and insurance industries have faced some turbulent times in recent years.
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Tom Ferry: 5 questions to ask yourself to get back on track
With all of the uncertainty happening in the world and the real estate market today, a top US coach has shared his tips on regaining your confidence and sense of direction.
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Brock Fisher: prior experience or client experience?
Ever-present downward pressure on management fees and industry frustration with low fee offerings often leads us to lament how we perceive that owner's view our profession, and why they don’t value our services more highly.
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Manos Findikakis: the one thing that will transform your career
As the clock ticked over to 2023, what resolutions did you have in mind? Chances are there was a lengthy to-do list of habits you hope to embrace, things you want to do and milestones you plan to reach.
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Top 5 tips for reinventing your listing presentation
Every agent knows the listing presentation is one of, if not the, most important tool to secure new listings.
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Samantha McLean on the best (and worst) advice she’s ever received
In the past few months, I’ve been asked a fair bit for the best (and worst!) advice I’ve been given throughout my career.
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Seven things to consider before going out on your own
The decision to make the move from real estate salesperson to business owner is a big one.
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Manos Findikakis: how to achieve your goals in 2023
A new year, a clean slate. Chances are you have some lofty real estate goals for the year ahead as you seize the opportunity to enjoy a little downtime over the Christmas break.
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Claudio: will effort or energy generate the best results?
As a leader, your team buys one thing from you every day - energy. Your team feeds off your energy. People are attracted to a particular frequency you can use to propel your team and your clients.
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Area Specialist reveals new look as part of a major rebrand
Reputation has always been a critical part of the success of Area Specialist, I designed it that way – to ensure the highly esteemed role of both the brand itself, and its agents, in the real estate industry.
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Bianca Denham: The three key metrics to build momentum in 2023
New year’s resolutions are funny things, aren’t they? The promise to be a better, more virtuous version of yourself. To get everything right, ‘this year will be different, I promise'.
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Mike McCarthy: Change the communication channel
There’s not a business today that isn’t grappling with change, but tailoring your communications strategy to individual team members can make adapting much easier for everyone.
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