Elite Agent
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Feature Interview: Susanne King with Claudio Encina
‪#‎AREC2016‬ on the couch…. Our ‪#‎askthecoach‬ regular Claudio Encina talks to Susanne King about doing success your way, discovering what your success ‘CODE’ is, and establishing a positive reputation as an agent. https://www.youtube.com/watch?v=nA9nKVRar7Q Transcript Claudio: Okay we’re back at AREC 2016 and we’ve got one of the favourite coaches from the [Sales] Transform program of 2016 and AREC speaker, Susie King.…
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What seven questions your vendors should be asking you
Tom Panos on Sky Business news this week said that there were 7 questions vendors should be asking agents when interviewing them. Could you answer them? Bad agents are going to be DEVASTATED with this videoBad agents are going to be DEVASTATED with this video. Good agents will send it to their database to win more listings. Here are 7…
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ARPM 2016: It’s a wrap
Here are a couple of tips of the week from ARPM 2016. ARPM 2016 once again, lived up to all of its promises and was full of great speakers including Lisa McInnes Smith, Fiona Blayney, David Thomas, Peter Knight and Matina Jewell just to name a few. We have got plenty of interviews and takeaways from the conference coming up…
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Feature Interview: Ricky Cave & Jared Cooksley with Claudio Encina
‪#‎AREC2016‬ on the couch…. Our ‪#‎askthecoach‬ regular Claudio Encina talks to Ricky Cave and Jared Cooksley about data modeling, providing superior service and creating a working environment that leads to success. Transcript Claudio: Welcome back to the Elite Magazine stand at AREC 2016 and we’ve got two high performers from New Zealand. We’ve got Ricky Cave and also we’ve got Jared Cooksley,…
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Domain Liveable Sydney: Best selling points for Sydney property
According to the Domain Liveable Sydney 2016 study released this week, the top suburbs of Sydney are not the ones that are the most affordable; they are instead the ones that are considered the most livable. Does your suburb rank? The Domain Liveable Sydney 2016 study rates 555 suburbs from first to worst, with the suburbs ranked based on 16…
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Feature Interview: Ivan Bresic with Claudio Encina
‪#‎AREC2016‬ on the couch…. Our ‪#‎askthecoach‬ regular Claudio Encina talks to Ivan Bresic about the growing changes in real estate, managing the agent database and establishing yourself as an ‘attraction agent’. Transcript Claudio: We have the pleasure of having Ivan Bresic today who shared some of his wonderful knowledge. He has 120 staff, 4 offices, one of the youngest agents that I…
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CoreLogic: August 2016 Market Outlook
Eager to find out what August might have in store for the property markets? Cameron Kusher, Analyst at CoreLogic Research, has looked into his crystal ball. Value growth predictions Value growth has slowed on the whole over recent months, but the two largest and most expensive cities, Sydney and Melbourne, have continued to record relatively rapid rates of value growth.…
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Feature Interview: Gavin Rubinstein with Claudio Encina
‪#‎AREC2016‬ on the couch…. Our ‪#‎askthecoach‬ regular Claudio Encina talks to Gavin Rubinstein about digital and social media presence, self-motivation and striving to be better each day. Transcript Claudio: We’re back at Elite Agent Magazine, AREC 2016. The next person I’m going to introduce to you is the number one agent in Ray White across the whole network. He’s done that very,…
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ASK THE COACH – Claudio Encina
In his new regular column for Elite Agent Magazine, real estate coach, keynote speaker and mentor Claudio Encina answers your questions. This issue, he tackles the topics of targets, competition and technology. Q. I had an ordinary start to the first quarter of the year; how can I change to make the next quarter count? Rick Mancini – McGrath Liverpool…
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Are You Leaving a Legacy – Or Just a Life?
In the ego-driven real estate industry, the suits, cars and lifestyle lead the way and people are measured by how many homes they have sold. Yet this approach to life leaves many people just searching for something at a deeper level. Jet Xavier asks: What kind of legacy do we leave behind? A COUPLE OF years ago, a good friend…
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Matina Jewell – Caught in the Crossfire
Courage, dedication and strength: Major Matina Jewell has shown all of this and much more throughout her life. Now an inspirational speaker and author, Matina served for more than 15 years in the Australian Defence Force Academy as a UN peacekeeper. She has led troops in the Gulf, worked alongside US Navy SEALS and experienced gruelling conditions. Speaking at ARPM 2016,…
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James Tostevin: Learn from Australia’s #1
James Tostevin, Director and Auctioneer at Marshall White, has been ranked Australia’s number one real estate agent in three of the past four years. Now after 30 years in the industry, he is using his wealth of knowledge, experience and skills to conduct seminars for other agents, designed to propel their real estate careers and help them achieve more, in less time. James…
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Feature Interview: Zali Reynolds with Claudio Encina
‪#‎AREC2016‬ on the couch…. Our ‪#‎askthecoach‬ regular Claudio Encina talks to Zali Reynolds about real estate’s accessibility to anyone and everyone who stays committed, as well as personal branding. Transcript Claudio: Here we are at AREC 2016 in the Elite Agent magazine and we are meeting some super achievers. Today one of our guests is Zali Reynolds and she’s from Marshall White, down…
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Elite Agent Magazine reaches finals for two Publish awards
The finalists of this year’s Publish Awards, recognising the best in print and digital publishing across Australia have been revealed, with Elite Agent Magazine being shortlisted in two categories, Business Magazine of the Year and a nod to Samantha McLean for Business Editor of the year for the second year running. Other finalists in the same category include Bauer Media for…
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A new era for Australian banks?
After Australian banks announced they would restrict lending to foreign nationals buying properties, investors from China are more hesitant in response. Business futurist and thought leader, David Thomas of Think Global – who will be speaking at ARPM 2016 – outlines the way forward for the Australian residential property market and overseas investment within it. What happened? In April and May 2016, all major Australian…
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Industry Supplier Profile: VitrineMedia
VitrineMedia is a leading LED point-of-sale visual display specialist. This year, we were fortunate to use their innovative technology at our own AREC 2016 stand. Listen to VitrineMedia’s CTO Benjamin Champagne and VM Australia’s Managing Director Mike Toweel, who discuss the growth of interior visual marketing, the simplicity behind using their displays, and what’s next for the business. For more…
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Real Estate Agents Go Pokémon
As the ‘Pokémon phenomenon’ continues to gather pace and speed, some innovative real estate agents including Independent Brad Bell in Brisbane and Ben Nguyen from Barry Plant Keysborough in Victoria, have joined the cause to catch ’em all. Shantelle Isaaks reports. Pokémon Go, the hottest new app that has now surpassed Twitter’s average number of daily users, has taken Australia…
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Ain’t No Mountain High Enough
According to the AdAge, the only thing we have to fear is fear itself. So why are some business leaders afraid of expanding? High-performance real estate coach and trainer Josh Phegan examines the fear and how to beat it. Too often business leaders fear, rather than celebrate, the swift growth of their business. Management becomes overwhelmed and bogged down in…
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Real Estate Fan – Lachlan Shields
At what age did you develop a passion for property? Eighteen? Twenty-eight? Chances are it wasn’t as early as Lachlan Shields, who at 14 is arguably the industry’s youngest supporter. Gaining a large following on Instagram to share his love of property, he has also managed to rub shoulders with some real estate royalty along the way. How old were…
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Feature Interview: Kate Strickland with Claudio Encina
‪#‎AREC2016‬ on the couch…. Our ‪#‎askthecoach‬ regular Claudio Encina talks to Kate Strickland about life/work balance, having a point of difference as an agent, and ‘selling’ as an enjoyment rather than a stressful task. Transcript Claudio: We’re back here at AREC 2016 at the Elite Agent Magazine stand. and we have some great super-achievers. One of the other ones who we saw this…
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How community involvement can help you gain a competitive edge
Is your business engaging with the local community in which it operates? If it isn’t, it is missing out on many benefits, not just for those around you but to the bottom line. In this article, Benojo’s Martyn Ryan looks at the many benefits of your agency becoming involved in community programs and how to get started. Getting started Community…
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Market your listings to the right people on Facebook
Facebook have recently made more changes to their algorithm which again better favours content from your friends, rather than what you may be posting to attract new clients or buyers. But there is a way that you can more effectively target your content, whether it’s listings or other social content to the right audience on Facebook using some clever big…
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The Power of Intention
According to a new survey by one of Australia’s biggest comparison websites, 58 per cent of Australians broke their New Year’s resolutions in 2015. So, how are you doing so far in 2016? Here Tanja M Jones shares her top tips for turning your ideas into actions. An anonymous quote that made many of us laugh in recognition last year…
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Outsourcing Prospecting: Can It Be Done?
THERE ARE ONLY 24 hours in a day, and most agents appreciate that this acts as an earnings ceiling. But what if you could outsource something such as prospecting? Carl Quested looks at how this could make all the difference to your productivity. WHAT IS CLEAR TO most agents is that if you look at any top performing agent in…
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Big Data: How to Harness It for Prospecting
DETAILED, REAL-TIME data collection can now provide agents with more focused tools to win listings and create long-lasting relationships with clients – a radical change in how they do their jobs. Kylie Davis from CoreLogic investigates. LET’S USE AN example: you’ve recently sold a four-bedroom, two-bathroom home for a record price. You’d like to use this information to win the…
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Customers, Not Categories
Brand is the experience, through service, that you create for your customer. Mark McLeod discusses why you should forget the labels and provide excellent service to all. One of the interesting industry skill sets that have been developed amongst real estate agents is what I refer to as ‘to categorise a person’. We are taught to call someone a buyer,…
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Feature Interview: Monika Tu with Claudio Encina
‪#‎AREC2016‬ on the couch…. Our ‪#‎askthecoach‬ regular Claudio Encina talks to Monika Tu about building success and embracing technology in real estate Transcript Claudio: We’re back at the Elite Agent Magazine stand here at AREC 2016, and we have one of the hottest speakers of AREC this year, Monika Tu. Monika, thank you. Monika: Thank you. Claudio: That was so funny. I…
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Fibonacci rules for real estate agencies
Dan Brown’s The Da Vinci Code may have been the first time you came across Fibonacci numbers, but according to Peter Knight of Property Academy who will be speaking at ARPM 16 in August the magical sequence discovered by Fibonacci in 1202 also applies to real estate agencies. Let me start with the sequence: 1,1,2,3,5,8,13,21,34,55,89,144,233,377… These numbers are typically the…
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Feature Interview: Alex Ouwens and Nathan Casserly with Claudio Encina
‪#‎AREC2016‬ on the couch…. Our ‪#‎askthecoach‬ regular Claudio Encina talks to Alex Ouwens and Nathan Casserly of Ouwens Casserly Real Estate about the future of ‪Real Estate‬, and the need for authenticity in real estate. Transcript Claudio: We’ve got the honour of speaking to Alex and Nathan from OC (Ouwens Casserly). Guys, I suppose you got your keynote happening tomorrow. Alex,…
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Feature Interview: Alexander Phillips with Claudio Encina
‪#‎AREC2016‬ on the couch…. Our ‪#‎askthecoach‬ regular Claudio Encina talks to top agent Alexander Phillips about how he has grown his business over the last 14 years. Transcript Claudio: Here we are at AREC 2016 and we’re talking to the #1 agent in Australia who’s literally just walked off the stage. I’d like to welcome Alexander Phillips. Alexander: Thanks Claudio thanks for…
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The Power Of Technology
AS CHIEF PRODUCT OFFICER at Domain Group, Damon Pezaro oversees technology at Fairfax Media’s property platform. He tells Elite Agent where real estate tech is headed and how agents can best harness the latest developments. Story by Anthony O’Brien HAVING STARTED his digital career in 1999, Damon Pezaro has spread his time across a number of start-ups and larger corporates in…
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Targeted Email Marketing: Mining the Gold in Your Database
Previously, Eddie Cetin shared some helpful tips on how to clean up your database and get it fit for a marketing workout. Now he explains how, with a clean database, you can focus on targeted email marketing that maximises retention and minimises unsubscribes. Most agents know email marketing is important, but they struggle to find the time or are unsure…
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Career Stepping Stones
SO YOU’VE BEEN IN SALES for a while and you want to step up. What are your longer term career goals? Virginia Brookes discusses the next steps. NOW’S THE TIME, at the beginning, to become clear on your goals and what you want to achieve from your career. Commit to those goals and map out the path you need to…
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Real estate trends according to Mary Meeker
If there is a crystal ball for seeing the future of technology and trends, it would be Mary Meeker’s annual internet report. Kylie Davis delved in and picked up some predictions on the direction the real estate industry (and its customers) might head. Each year, Mary Meeker of KPCB produces her annual internet report, which examines the major economic, social,…
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Bridging the Leadership Skills Gap
THE PATH FROM salesperson to leader is often one huge leap with no middle management experience in between. Julie Davis and Neil Williams reveal how to overcome this gap and become a leader worth following. THE QUESTION of good leadership becomes more vexed in real estate because, more often than not, in our industry a career path is often salesperson…
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