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EPM: Case Studies
What landlords and tenants are really thinking
The latest Perceptions of Property Managers report examines the quality of service landlords and tenants receive from agents. It found that while the majority of landlords – 56 per cent – received good or excellent service from their property managers, 16 per cent of landlords experienced poor service and an additional 28 per cent received average service. Tenants reported an even…
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SELLING + MARKETING PROPERTY
4 Content Hacks for Property Professionals: Kylie Davis
Content marketing is the new black in real estate and finance. Rather than interrupting thousands of people to boast about how great we are at selling and negotiating, content marketing provides useful information to a carefully targeted audience at the time that is right for them. While the old style focused on transactions, content marketing focuses on creating relationships. The…
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TECH + SOCIAL
Why real estate agents need video
Here’s why: 1. Online video now accounts for 74% of all online traffic (KPCB) Social media and Google are all favouring video content in their algorithms ensuring video posts last longer and get seen by more people. Google – which owns YouTube – even has a video tab for searching video. If you want to be seen…
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CUSTOMER SERVICE
7 Habits Of Highly Unpopular Agents: Kylie Davis
Why do real estate agents have a poor professional reputation? The truth can be found in the fact that, while agents are paid for by the vendor, they also service buyers. But without a financial incentive to excel, it’s buyers who have some of the worst experiences and who then delight in telling their friends. The CoreLogic Buyer Perceptions of…
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Elite Agent
7 Habits Of Highly Successful Agents: Kylie Davis
Indeed, with just 14 per cent of buyers rating their agent experience as excellent, it makes a lot of sense to identify the practices that facilitated outstanding buyer experiences as it is these agents who really stand out and have a competitive advantage. Here are the behaviours guaranteed to facilitate happy buyer journeys. 1. Be knowledgeable Knowing what you’re selling is…
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Elite Agent
The Power of Agents: Kylie Davis
If you want to stand out from the crowd of real estate agents, focus on the value of your relationships. While many speakers at the AREC 2017 conference focused on systems, processes and goal setting for winning transactions, speakers like Leonard Steinberg, the ‘gentleman’ broker of New York, and Charles Touma from BresicWhitney explained their success had been created by…
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Elite Agent
5 Lessons from AREC 2017: Kylie Davis
Get back to basics, do the work, give before you expect to receive, be accountable and stop ignoring buyers – AREC 2017 was a rapid-fire festival of great advice that highlighted how, despite all the new technology, there are no magic bullets in real estate. The sessions started off with Scott Harris who set the scene for the two days by…
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Elite Agent
Four Ways to Respond Faster To Your Clients: Kylie Davis
THE MOST POWERFUL SKILL agents can develop to build trust with their clients is communication, according to both research and popular opinion. But sadly there is a dramatic difference between how the majority of real estate agents define ‘good communication skills’ and the definition held by consumers. Kylie Davis provides four ways that you can improve your response times and…
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Elite Agent
8 Real Estate Resolutions to Deliver Great Customer Service
New research shows that delivering great customer service to vendors and buyers can turbocharge your real estate business by increasing referrals and creating customers for life. Kylie Davis suggests some practical resolutions to ensure you see benefits of adequately serving both groups. The Consumer Perceptions of Real Estate Agents research from CoreLogic identifies that 36 per cent of sellers would…
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Elite Agent
Buyer Perceptions: How Do Your Clients Rate You?
One of the greatest stories real estate agents tell themselves is that buyers and sellers are two different types of customer who need to be treated differently. But agents who ignore buyers to focus on vendors they can pitch to in the short term could be reducing their leads by as much as 75 per cent. The new Buyer Perceptions of…
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Elite Agent
Are Buyers Harder to Please than Sellers?
Core Logic RP Data have just released their Buyers Perceptions of Real Estate Agents 2016 report and it provides some interesting reading. A companion to the 2015 Vendor Perceptions of Real Estate Agents, the report delivers key insights into how buyers rate agents in terms of quality of service and value. Here, Kylie Davis gives an overview of key findings from…
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Elite Agent
Data Mining Your Leads For Success
Prospecting, listing and selling have always been the three key behaviours to master in real estate. But a new skill – data mining – needs to be added if the industry is to thrive into the future, according to an industry leader. Mark McLeod, CEO of Growth at Ray White, told a recent conference of commercial agents that those who…
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Elite Agent
The New Real Estate Business Model
TECHNOLOGICAL DISRUPTION means anyone – including vendors – can master the basics of property marketing. So the new value proposition for real estate will be agents as a coach, guiding vendors through a stress-free sales process. Kylie Davis explains. The traditional business model for real estate is being seriously challenged. It is no longer enough for real estate agents to…
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CUSTOMER SERVICE
4 Rules for Building a World-Class Referral Network
TIM FERRISS IS AN ENTREPRENEUR, angel investor and author of the New York Times bestseller The 4-Hour Work Week. Kylie Davis applies his rules to the real estate industry, based on the findings of CoreLogic’s recent survey on Consumer Perceptions. I HEARD TIM FERRISS speak at AREC 15 and I have to confess I became a bit of a fangirl.…
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Transform 2016 Coach
CoreLogic consumer (vendor) perceptions of real estate agents report
To download the CoreLogic report on the Consumer Perceptions of Real Estate Agents from the vendors perspective, click here Video Notes/Transcript 00:00 Introduction and Session Overview: Samantha McLean 00:46 Understanding Vendors of Real Estate Agents Last year, we did some research called the Perceptions of Real Estate Agents because what we wanted to find out was whether this number was correct.…
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Elite Agent
Battle of the Sexes: Male Vs. Female Agents – is There a Difference?
THE BATTLE OF THE SEXES HAS never been more relevant in real estate. Using the results of a recent survey, Kylie Davis analyses the findings to highlight some surprising facts about an agent’s gender when it comes to vendor satisfaction. WHILE MEN and women are fairly equally represented in the industry according to the ABS (51 per cent men and…
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Elite Agent
The Innovation Bell Curve
MANY PEOPLE THINK that embracing change and adopting innovation is a new thing made necessary by computers, mobile devices, Google and Facebook. Not true, says Kylie Davis from CoreLogic, the same challenges have been overcome by our predecessors. Like most things to do with human behaviour, the more things change, the more they stay the same. Understanding how people respond…
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BEST PRACTICE
Perceptions of Real Estate
WHO IS BETTER AT REAL ESTATE, men or women? What do consumers really think of the real estate profession? Are your customers listening on social media? Some stereotypes and industry assumptions have just been smashed by a landmark survey analysing vendor experiences with agents. Kylie Davis from CoreLogic reports on the findings. The Consumer Perceptions of Real Estate Agents survey…
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Elite Agent
Vendors Behaving Badly
HOME NOT SELLING? Kylie Davis from RP Data talks to Andrew Winter, host of award-winning television show Selling Houses Australia, about why homes don’t sell and what you can do to fix the problem of vendors behaving badly. THERE ARE three reasons why properties don’t sell, according to Andrew Winter, host of award-winning television show Selling Houses Australia. Each of…
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