Kylie Davis
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EPM: Case Studies
What landlords and tenants are really thinking
The latest Perceptions of Property Managers report examines the quality of service landlords and tenants receive from agents. It found that while the majority of landlords – 56 per cent – received good or excellent service from their property managers, 16 per cent of landlords experienced poor service and an additional 28 per cent received average service. Tenants reported an even worse time of it, …
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TECH + SOCIAL
Kylie Davis: Could Robots Rescue Real Estate Franchises?
The franchise model is being disrupted by technology that’s making it easier than ever for individual agents to run their own show more flexibly and efficiently. But could bots – backed by AI, automation and big data – come to the rescue and help the big real estate brands deliver new value to agents? To explore this idea, let’s look at a typical day in the life of an agent in 2020 who works at a franchise (we’ll call it Robot Real Estate) that uses bots to delivers a wide range of automation. …
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TECH + SOCIAL
Kylie Davis: What makes big data so big?
Every real estate agent has a database – even if it’s just the names of people you’ve formerly done business with sitting in your mobile phone. From old-school Rolodexes to high-end computer programs that automatically send emails and respond to queries, a database is an essential tool in every agent’s kit. So when the conversation turns to the concept of ‘big data’, …
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Elite Agent
Your Wish is Their Command: Kylie Davis
For every dollar we save on the new connectedness, we need to spend $20 on learning the skills and make the time in our day to ‘do’ it. In this space, the efficiencies we’ve been promised with the technology are not yet being realised, our most precious commodity is now time and focus, and the effort often hardly feels worth the benefit. …
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Elite Agent
Update Before You Innovate: Kylie Davis
People now spend nearly an hour a day on Facebook and social media, scrolling through posts and chatting on Messenger. This figure is up from 20 minutes a day back in 2015 and is a number Facebook is intent on increasing further. Kylie Davis therefore asks the question: Why do agents still invest so much time and money in outdated practices like letterbox drops? …
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SELLING + MARKETING PROPERTY
4 Content Hacks for Property Professionals: Kylie Davis
Content marketing is the new black in real estate and finance. Rather than interrupting thousands of people to boast about how great we are at selling and negotiating, content marketing provides useful information to a carefully targeted audience at the time that is right for them. While the old style focused on transactions, content marketing focuses on creating relationships. The new paradigm is about inviting people to engage and seeks to capture people’s intention rather than their attention. …
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TECH + SOCIAL
Why real estate agents need video
Here’s why: 1. Online video now accounts for 74% of all online traffic (KPCB) Social media and Google are all favouring video content in their algorithms ensuring video posts last longer and get seen by more people. Google – which owns YouTube – even has a video tab for searching video. If you want to be seen but spend less money, …
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CUSTOMER SERVICE
7 Habits Of Highly Unpopular Agents: Kylie Davis
Why do real estate agents have a poor professional reputation? The truth can be found in the fact that, while agents are paid for by the vendor, they also service buyers. But without a financial incentive to excel, it’s buyers who have some of the worst experiences and who then delight in telling their friends. The CoreLogic Buyer Perceptions of Real Estate Agents survey identified the sales habits that make purchasers seriously hot under the collar. …
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Elite Agent
7 Habits Of Highly Successful Agents: Kylie Davis
Indeed, with just 14 per cent of buyers rating their agent experience as excellent, it makes a lot of sense to identify the practices that facilitated outstanding buyer experiences as it is these agents who really stand out and have a competitive advantage. Here are the behaviours guaranteed to facilitate happy buyer journeys. 1. Be knowledgeable Knowing what you’re selling is a non-negotiable for buyers. …
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Elite Agent
The Power of Agents: Kylie Davis
If you want to stand out from the crowd of real estate agents, focus on the value of your relationships. While many speakers at the AREC 2017 conference focused on systems, processes and goal setting for winning transactions, speakers like Leonard Steinberg, the ‘gentleman’ broker of New York, and Charles Touma from BresicWhitney explained their success had been created by the people they served. …
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Elite Agent
5 Lessons from AREC 2017: Kylie Davis
Get back to basics, do the work, give before you expect to receive, be accountable and stop ignoring buyers – AREC 2017 was a rapid-fire festival of great advice that highlighted how, despite all the new technology, there are no magic bullets in real estate. The sessions started off with Scott Harris who set the scene for the two days by telling the 4,500 agents that they needed to stop thinking that rules were made to be broken. …
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Elite Agent
Four Ways to Respond Faster To Your Clients: Kylie Davis
THE MOST POWERFUL SKILL agents can develop to build trust with their clients is communication, according to both research and popular opinion. But sadly there is a dramatic difference between how the majority of real estate agents define ‘good communication skills’ and the definition held by consumers. Kylie Davis provides four ways that you can improve your response times and delight your customers. …
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Elite Agent
Thumbs Faster than Mouse: Kylie Davis
You may have a website, but is your site mobile optimised? If it isn’t and you’re wondering whether you need to worry about the expense, here’s an experiment to try; sit on a bus or a train and observe what people do. Or watch office workers eating their lunch outside in the sun, or check out human beings in any kind of queue at all. …
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Elite Agent
3 Ways Robots Can Rock the World of Real Estate Agents: Kylie Davis
If real estate is all about relationships, empathy and connecting with people, is there any room in the industry for robots? The overwhelming evidence from the INMAN Connect conference in New York is yes. But we’re not talking bots that look like Rosie from the Jetsons or the Robot from Lost in Space to replace the end to end experience of being served by an agent. …
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Elite Agent
8 Real Estate Resolutions to Deliver Great Customer Service
New research shows that delivering great customer service to vendors and buyers can turbocharge your real estate business by increasing referrals and creating customers for life. Kylie Davis suggests some practical resolutions to ensure you see benefits of adequately serving both groups. The Consumer Perceptions of Real Estate Agents research from CoreLogic identifies that 36 per cent of sellers would definitely use their agent again, …
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Elite Agent
Why your new reality should be virtual: Kylie Davis
New advances in the technology, price reductions and new consumer expectations could make 2017 the year of VR, according to experts at the INMAN New York real estate conference. Kylie Davis looks at whether the trend will finally take off this year. Ryan O’Hara, the CEO of US web portal Realtor.com, said now was the time for real estate agents to ‘lean in’ to the technology. …
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Elite Agent
Buyer Perceptions: How Do Your Clients Rate You?
One of the greatest stories real estate agents tell themselves is that buyers and sellers are two different types of customer who need to be treated differently. But agents who ignore buyers to focus on vendors they can pitch to in the short term could be reducing their leads by as much as 75 per cent. The new Buyer Perceptions of Real Estate Agents report reveals that the concerns of buyers are similar to the concerns of vendors. …
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Elite Agent
Are Buyers Harder to Please than Sellers?
Core Logic RP Data have just released their Buyers Perceptions of Real Estate Agents 2016 report and it provides some interesting reading. A companion to the 2015 Vendor Perceptions of Real Estate Agents, the report delivers key insights into how buyers rate agents in terms of quality of service and value. Here, Kylie Davis gives an overview of key findings from the report. …
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Elite Agent
Data Mining Your Leads For Success
Prospecting, listing and selling have always been the three key behaviours to master in real estate. But a new skill – data mining – needs to be added if the industry is to thrive into the future, according to an industry leader. Mark McLeod, CEO of Growth at Ray White, told a recent conference of commercial agents that those who did not embrace ‘digital behaviours’ are being left behind by the changing expectations of consumers. …
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Elite Agent
The Next Big Things in Real Estate Tech
The secret to understanding the next big thing that will change your business is to look at what is happening on the fringes of technology. Kylie Davis takes a look at four pieces of fringe tech that are starting to have an impact on real estate right now. 1. Push technology Instead of expecting a customer to constantly go to a web portal and look for what they want, …
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Elite Agent
The New Real Estate Business Model
TECHNOLOGICAL DISRUPTION means anyone – including vendors – can master the basics of property marketing. So the new value proposition for real estate will be agents as a coach, guiding vendors through a stress-free sales process. Kylie Davis explains. The traditional business model for real estate is being seriously challenged. It is no longer enough for real estate agents to take photos of a property, …
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Elite Agent
Big Data: How to Harness It for Prospecting
DETAILED, REAL-TIME data collection can now provide agents with more focused tools to win listings and create long-lasting relationships with clients – a radical change in how they do their jobs. Kylie Davis from CoreLogic investigates. LET’S USE AN example: you’ve recently sold a four-bedroom, two-bathroom home for a record price. You’d like to use this information to win the confidence of your next vendor. …
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Elite Agent
Real estate trends according to Mary Meeker
If there is a crystal ball for seeing the future of technology and trends, it would be Mary Meeker’s annual internet report. Kylie Davis delved in and picked up some predictions on the direction the real estate industry (and its customers) might head. Each year, Mary Meeker of KPCB produces her annual internet report, which examines the major economic, social, advertising, …
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CUSTOMER SERVICE
4 Rules for Building a World-Class Referral Network
TIM FERRISS IS AN ENTREPRENEUR, angel investor and author of the New York Times bestseller The 4-Hour Work Week. Kylie Davis applies his rules to the real estate industry, based on the findings of CoreLogic’s recent survey on Consumer Perceptions. I HEARD TIM FERRISS speak at AREC 15 and I have to confess I became a bit of a fangirl. As a result, …
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Transform 2016 Coach
CoreLogic consumer (vendor) perceptions of real estate agents report
To download the CoreLogic report on the Consumer Perceptions of Real Estate Agents from the vendors perspective, click here Video Notes/Transcript 00:00 Introduction and Session Overview: Samantha McLean 00:46 Understanding Vendors of Real Estate Agents Last year, we did some research called the Perceptions of Real Estate Agents because what we wanted to find out was whether this number was correct. Every year, …
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Elite Agent
Battle of the Sexes: Male Vs. Female Agents – is There a Difference?
THE BATTLE OF THE SEXES HAS never been more relevant in real estate. Using the results of a recent survey, Kylie Davis analyses the findings to highlight some surprising facts about an agent’s gender when it comes to vendor satisfaction. WHILE MEN and women are fairly equally represented in the industry according to the ABS (51 per cent men and 49 per cent women), …
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Elite Agent
When Technology Delivers a Stronger Human Connection
KYLIE DAVIS REVIEWS THE LATEST in technology from the recent Inman Conference that can help you enhance your personal relationships. DESPITE BEING a forward- thinking technology convention, one of the key takeaways from the recent Inman Connect 15 conference was the return of genuine human relationships in real estate. Machines and high-end tech can help… …
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Elite Agent
The Innovation Bell Curve
MANY PEOPLE THINK that embracing change and adopting innovation is a new thing made necessary by computers, mobile devices, Google and Facebook. Not true, says Kylie Davis from CoreLogic, the same challenges have been overcome by our predecessors. Like most things to do with human behaviour, the more things change, the more they stay the same. Understanding how people respond to change – why some of us embrace it and others reject it – …
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Elite Agent
Are you giving your vendor advice that makes them feel useless?
When Kylie Davis worked in newspapers a debate raged about ‘useless news’. What is the definition and are you guilty of doing the same with your clients? Useless news is when a story evokes a strong negative emotion in a reader – such as concern, despair, alarm – and the journalist walks away cold, leaving the reader to deal with it. …
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BEST PRACTICE
Perceptions of Real Estate
WHO IS BETTER AT REAL ESTATE, men or women? What do consumers really think of the real estate profession? Are your customers listening on social media? Some stereotypes and industry assumptions have just been smashed by a landmark survey analysing vendor experiences with agents. Kylie Davis from CoreLogic reports on the findings. The Consumer Perceptions of Real Estate Agents survey conducted by CoreLogic attracted nearly 300 respondents who had recently sold a property. …
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Elite Agent
The best of the best
Kylie Davis looks at a recent evaluation of every real estate agent in Queensland, soon to be rolled out across other states. Nominating yourself for a real estate award for sales performance may become a thing of the past with a new dataset from CoreLogic RP Data. The A-List event held recently by Ray White identified the top 148 real estate agents in Queensland. …
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Elite Agent
Newspaper Advertising – Is It the End of the Road?
KYLIE DAVIS PONDERS whether print still has a place in property marketing campaigns. “THE REPORT OF MY death was an exaggeration,” Mark Twain famously wrote. Likewise, reports of the death of newspapers – and the value of advertising real estate within them – have persisted for years. Yet the presses continue to roll and agents continue to sell property through them. …
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Elite Agent
Vendors Behaving Badly
HOME NOT SELLING? Kylie Davis from RP Data talks to Andrew Winter, host of award-winning television show Selling Houses Australia, about why homes don’t sell and what you can do to fix the problem of vendors behaving badly. THERE ARE three reasons why properties don’t sell, according to Andrew Winter, host of award-winning television show Selling Houses Australia. Each of these reasons has a common cause – they are all based on a lack of understanding by vendors, …
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