Kylie Davis
-
The latest Perceptions of Property Managers report examines the quality of service landlords and tenants receive from agents. It found that while the majority of landlords – 56 per cent – received good or excellent service from their property managers, 16 per cent of landlords experienced poor service and an additional 28 per cent received average service. Tenants reported an even…
Read More » -
The franchise model is being disrupted by technology that’s making it easier than ever for individual agents to run their own show more flexibly and efficiently. But could bots – backed by AI, automation and big data – come to the rescue and help the big real estate brands deliver new value to agents? To explore this idea, let’s look…
Read More » -
Every real estate agent has a database – even if it’s just the names of people you’ve formerly done business with sitting in your mobile phone. From old-school Rolodexes to high-end computer programs that automatically send emails and respond to queries, a database is an essential tool in every agent’s kit. So when the conversation turns to the concept of…
Read More » -
For every dollar we save on the new connectedness, we need to spend $20 on learning the skills and make the time in our day to ‘do’ it. In this space, the efficiencies we’ve been promised with the technology are not yet being realised, our most precious commodity is now time and focus, and the effort often hardly feels worth the…
Read More » -
People now spend nearly an hour a day on Facebook and social media, scrolling through posts and chatting on Messenger. This figure is up from 20 minutes a day back in 2015 and is a number Facebook is intent on increasing further. Kylie Davis therefore asks the question: Why do agents still invest so much time and money in outdated…
Read More » -
Content marketing is the new black in real estate and finance. Rather than interrupting thousands of people to boast about how great we are at selling and negotiating, content marketing provides useful information to a carefully targeted audience at the time that is right for them. While the old style focused on transactions, content marketing focuses on creating relationships. The…
Read More » -
Here’s why: 1. Online video now accounts for 74% of all online traffic (KPCB) Social media and Google are all favouring video content in their algorithms ensuring video posts last longer and get seen by more people. Google – which owns YouTube – even has a video tab for searching video. If you want to be seen…
Read More » -
Why do real estate agents have a poor professional reputation? The truth can be found in the fact that, while agents are paid for by the vendor, they also service buyers. But without a financial incentive to excel, it’s buyers who have some of the worst experiences and who then delight in telling their friends. The CoreLogic Buyer Perceptions of…
Read More » -
Indeed, with just 14 per cent of buyers rating their agent experience as excellent, it makes a lot of sense to identify the practices that facilitated outstanding buyer experiences as it is these agents who really stand out and have a competitive advantage. Here are the behaviours guaranteed to facilitate happy buyer journeys. 1. Be knowledgeable Knowing what you’re selling is…
Read More » -
If you want to stand out from the crowd of real estate agents, focus on the value of your relationships. While many speakers at the AREC 2017 conference focused on systems, processes and goal setting for winning transactions, speakers like Leonard Steinberg, the ‘gentleman’ broker of New York, and Charles Touma from BresicWhitney explained their success had been created by…
Read More » -
Get back to basics, do the work, give before you expect to receive, be accountable and stop ignoring buyers – AREC 2017 was a rapid-fire festival of great advice that highlighted how, despite all the new technology, there are no magic bullets in real estate. The sessions started off with Scott Harris who set the scene for the two days by…
Read More » -
THE MOST POWERFUL SKILL agents can develop to build trust with their clients is communication, according to both research and popular opinion. But sadly there is a dramatic difference between how the majority of real estate agents define ‘good communication skills’ and the definition held by consumers. Kylie Davis provides four ways that you can improve your response times and…
Read More » -
You may have a website, but is your site mobile optimised? If it isn’t and you’re wondering whether you need to worry about the expense, here’s an experiment to try; sit on a bus or a train and observe what people do. Or watch office workers eating their lunch outside in the sun, or check out human beings in any…
Read More » -
If real estate is all about relationships, empathy and connecting with people, is there any room in the industry for robots? The overwhelming evidence from the INMAN Connect conference in New York is yes. But we’re not talking bots that look like Rosie from the Jetsons or the Robot from Lost in Space to replace the end to end experience of…
Read More »