CONTRIBUTORS
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Caroline Bolderston: three steps to clearer thinking
Every day I see the impact thoughts have on agents, and as a coach it’s often the place I spend the most time supporting, guiding and strengthening. And the most amazing thing about thoughts? We have 100 per cent control over them. Everything starts with thoughts. You know what it’s like when you wake up…
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Sharon Fox Slater: under pressure – the impact of cost-of-living on landlords and tenants
It’s not nice to say, but between high inflation and rising interest rates, making ends meet is becoming an ever-burgeoning problem for many households.
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Cara Faulkner: 6 steps to create a Facebook strategy that works
When they say you need to be on Facebook, it’s true. As the world’s largest social media platform, it has more active users than any other channel. No doubt some of these users are real estate prospects looking for an agent like you.
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Melina Cruickshank: driving new business
REA is continuing to invest in our fast-growing Agency Marketplace.
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Fiona Blayney: the art of responsible leadership
I recently met a friend for lunch, and what we discussed resonated with me long after I digested the delicious poke bowl I ordered.
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Shane Kempton: the chief executive officer 2.0
Second chances in life, especially in leadership and the corporate world, are a scarce and precious thing.
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Can you correct the dark traits of leadership?
What do you define as good leadership behaviour? What are the problems when leadership fails to inspire people and achieve the business's goals?
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Imogen Callister: How to stand out on social media
I speak to agents across the globe each day, and they ask me, "How do I get more followers and likes?”
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Ellen Bathgate: collaboration over competition
I don’t like admitting this, but I’ve been in property management for almost 20 years.
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Fiona Blayney: how a single word can influence your success this year
I’m a Dragon, and before you’re quick to agree, which Dragon do you think I am referring to? I’m talking about the Chinese zodiac sign.
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Nick Brown: Is that new technology really worth it?
In my career, I have seen our industry evolve from using two-way radios, typewriters with carbon paper, cameras with films we took to the photo store to be developed, and a microfiche machine for sales data.
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John Knight: the business partner balance
The number one thing real estate business principals are asking me at the moment is the question of offering equity to key team members as part of a succession or retention strategy (or just to help them tick the boxes of what they want to do with their lives).
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Sharon Fox-Slater: insurance insights for 2023
It’s fair to say the real estate and insurance industries have faced some turbulent times in recent years.
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Brock Fisher: prior experience or client experience?
Ever-present downward pressure on management fees and industry frustration with low fee offerings often leads us to lament how we perceive that owner's view our profession, and why they don’t value our services more highly.
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Claudio: will effort or energy generate the best results?
As a leader, your team buys one thing from you every day - energy. Your team feeds off your energy. People are attracted to a particular frequency you can use to propel your team and your clients.
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Mike McCarthy: Change the communication channel
There’s not a business today that isn’t grappling with change, but tailoring your communications strategy to individual team members can make adapting much easier for everyone.
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Matt Lahood: Are you a true leader or just a boss?
Power can do two things: It can lift people up, or it can crush them. It’s up to you, as a leader, which philosophy you want to adhere to.
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Connect, play, dance: Managing the change mindset with Jet Xavier
Managing change is one of the biggest challenges for leaders today,so it's probably time we change our mindset and learn to master it.
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The power of positive energy: Mark McLeod
I firmly believe that if you don’t feel really excited about your chances of selling a home, it will be hard to find someone who is really excited about buying it. While visiting many offices across our network and sitting down to discuss stock management, the first thing I look for is how agents are reacting to their stock. If…
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Make your marketing meaningful: Hannah Gill
When it comes to a customer’s perception of a business or brand, and their choice of who to engage with when buying a product or service, there are obvious considerations in their decision-making process. Price and perception of value aside, these often include the business’s online presence, customer reviews, prospective customers’ experiences, and recommendations from people they know and trust.…
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11 ways to boost wellbeing in the workplace: Marnie Beauchamp
Real estate is widely recognised as a 24/7 industry, which often contributes to burnout and mental illness. In addition to long hours, it’s an industry filled with a never-ending roller coaster of emotions. There are ups and downs, wins and losses, acceptance and a lot of rejection. It probably comes as no surprise that poor mental health has taken a…
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Michelle Bowden: how to overcome your fear of public speaking
You know the feeling. Your body overloads with adrenaline, your skin feels like it’s on fire, your muscles deaden, and your heart thumps like you’ve been shocked with a mild electric current!
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How to keep up the momentum until the end of the year
With Christmas just around the corner, you have the choice to stretch or coast towards the finish line.
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Insurance isn’t immune to rising costs
Insurance is great protection for all sorts of life’s curve balls, but one thing it can’t protect us – or the industry itself from – is rising costs.
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Rita Yousef: Why maintenance is a must
When a pelmet fell and fractured a tenant's nose, it created a headache for the managing agent as well as the landlord.
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What I learnt from Arnold Schwarzenegger: Shane Kempton
“I’ll be back”, “Hasta la vista, baby”,” Come with me if you want to live”. Yep, you guessed it, they are all iconic lines from the Terminator movies.
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Nick Brown: What are routine inspections really for?
When we take on the management of a property, it's a given that we take on a huge responsibility to look after it and keep the investor up-to-date with anything that happens at the home.
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Tiffany Bowtell: What’s your cyber risk plan?
Working from home and outsourcing office tasks to overseas-based virtual assistants is here to stay in the real estate industry. But the practice is not without its risks.
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Hannah Gill: How to become the chief growth officer in your business
As avid readers of Elite Agent, you will have likely seen a reference or two to a coaching series called Exec BDM.
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Claudio Encina: Pivot, position, profit
Are you being fear-focused, unfocused or strategy-focused now that we're in a much quieter real estate cycle?
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Caroline Bolderston: How to generate more buyers
Caroline Bolderston explains how to categorise buyers and liaise with your vendors so everyone is on the same page.
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Weather woes – how environmental issues impact insurance
Floods, storms, bushfires, cyclones – there’s no doubt that Australians and their properties can bear the brunt of Mother Nature. And whether your landlord clients are caught up in a disaster or not, environmental issues can impact their insurance.
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Four hidden benefits of flexible working
Sometimes you can go into a team meeting with a plan and come out with an entirely different outcome than what you anticipated.
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Leanne Pilkington: Time for a fresh perspective
Leaders looking to future-proof their businesses for tomorrow need to look far wider than simply taking advice from experienced agents.
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Michelle Bowden: The network effect
Networking is an essential part of persuasion. Whether you realise it or not, you network all the time, often without realising it, with friends, family, and colleagues. You’re networking at the dog park when you ask that cute Labradoodle’s owner what they do for a living, when you are walking out of the gym chatting to someone who just exercised…
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