EA27
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Ask the Coach
Ask the Coach: How to increase listing conversion
Q. How can I increase my listing conversion? – Henry Burgoyne, Capital One Real Estate When your potential seller hires you, what are they actually buying? Ultimately, in this market, they are buying certainty. In a market where they are seeing heaps of uncertainty and negativity, every human needs to feel some level of certainty. So how can you demonstrate certainty…
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Elite Agent
What are your agents worth? Andrew Acton
In 2017, the Macquarie Residential Real Estate Benchmarking Report found the national average commission had slid from 2.6 per cent in 2009 to 2.18 per cent in 2016. Meanwhile, agencies were ‘looking to get more value from their investment in salespeople’. How can I help you? As a second-generation real estate agent who has experience building both franchise agencies and…
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Elite Agent
Hungry and humble: Samuel Thompson
What was your first job? I started my first job at the age of 14 working in a supermarket; packing shelves, cleaning the floors and assisting customers. It taught me time management and the importance of a high level of product knowledge. Fitting in school, representative rugby and working each afternoon was a balance, which taught me to prioritise. What’s…
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Brand Editorial
Dominating the buy side: Ben Auchettl
It’s all about understanding what your potential buyers look like. And then putting the right information in front of them at the right time. That is the clear message from Ben Auchettl, who keenly watches enough facts and stats direct from the realestate.com.au platform to understand what branding and advertising strategies are working right now. And, he says, it’s being…
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Elite Agent
Champion of change : Kylie Walsh
Kylie Walsh puts a different spin on the old saying, ‘You can’t have it all’. A dedicated voice for women in the real estate industry, the DiJONES general manager was recognised as the Most Influential Woman in Property at the AREA Excellence Awards late last year. Like many female role models before her, including Oprah Winfrey, Ita Buttrose and Madeleine…
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Elite Agent
Begin with the end in mind: Mark McLeod
Through the strong part of the cycle, it was a fairly easy task to look forward and feel energised and excited about what was inevitably about to happen: solid numbers through opens, bucketloads of enquiry, plenty of offers. Vendors not always but often had their expectations on price exceeded. The world of real estate seemed relatively simple and you know…
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Sponsored Content
Training Day: Melinda Cotton
Property management can be a complex role. The property manager’s primary role is to manage the tenancy of rental properties, but it comes with a multitude of areas of responsibility – including the maintenance, security and functionality of a given property. Then one must factor in the human component, including the needs and desires of the property owner, the tenant…
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EPM: Feature Interview
In the moment: Shaye Wallis
As an award-winning property manager at Wiseberry Heritage on the NSW Central Coast, Shaye Wallis has learnt how important it is to celebrate the wins and live in the moment. What was your first job? My first job was at McDonald’s, which taught me that everyone begins at the same starting line. What has been the best thing to happen…
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EPM: Profile
The Little things: Ellayne Lim
Little Real Estate’s Ellayne Lim is a rare gem who has mastered the art of organisation, fairness and communication to a point where her Net Promoter Scores® for both owners and tenants are on par with some of the world’s most admired companies. Ellayne Lim has been in property management now for seven and a half years – all of…
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Brand Editorial
Can your digital marketing be streamlined?
What can you tell us about Artspeed Evo? Artspeed Evo will revolutionise the way agencies tackle their marketing. The dynamic elastic templates reduce the number of artwork templates for most brands by typically 90 per cent. Think about that for a second. Most brands require hundreds and sometimes more than a thousand templates to deal with their supplier network. But…
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FEATURE INTERVIEWS
On her own terms: Michelle Kerr
From her newly opened agency in Nedlands, WA, Michelle Kerr says she never expected to become a real estate agent. Rather, it was a career she fell into that ultimately saw her thrive. “I had a long history of property development and renovations,” Michelle explains. “I enjoyed 15 years of buying and selling, and saw the best and the worst…
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Elite Agent
Welcome to California: Glen Coutinho
Glen Coutinho recently sat down and penned a quick letter. It was a short note to his first ever client in real estate, thanking him for his support. “I hope you’re enjoying your home,” he wrote. “Just letting you know I’ve been in real estate for 30 years now, but I wanted to remind you that you were my first…
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LEADERSHIP
Independent contractors and the tax man
Everyone wants to recruit and grow their team, but for many the costs and risks associated with adding more employees are prohibitive. While it may seem like an ideal solution, entering into independent contractor arrangements is fraught with danger for both the business owner and the contractor. Even before we worry about the industrial relations risks, the main tax risk…
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Elite Agent
It’s the climb: Jet Xavier
In May 2019 I will be taking a group of real estate professionals on a personal development trek to Mt Everest’s Base Camp. The aim of the trek is to help them grow as humans, and also to raise money for the charity Seven Women, which is based in Kathmandu, Nepal. But what many people don’t realise is that the…
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EPM
9 tips for becoming a stronger BDM: Tara Bradbury
If I could narrow it down to one simple formula that would show you how to be a successful BDM, would you follow the steps? It comes down to three simple words: ‘be seriously interested’ in what you can do for others. I guarantee that reviewing these nine key areas will change the way you approach your BDM role in…
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EPM: Industry News
If it’s not dinner, then what’s cooking? Sharon Fox-Slater
Australia’s expanding illicit drug problem is having an ever-increasing impact on investment property owners, with a growing number of rentals being contaminated by meth. Along with contamination come accusations – squarely levelled at the agent – about how it was allowed to happen. There’s a new headline every day, it seems, about the problem of meth in rental properties. Also…
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EPM: Leadership
5 lessons in leadership: Michelle Williams
My leadership journey started around 17 years ago when I was given the responsibility to lead a team of six in an agency managing over 700 residential properties. I was only 26 at the time and most of the employees had years on me, both in experience and age. To be completely honest, while I had a strong work ethic…
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EPM
Focused on growth: Kurtis Pirotta
Carl Bard once said, “Although no one can go back and make a brand-new start, anyone can start from now and make a brand-new ending.” I would like to share three key ideas that give you the opportunity to rethink what you’re currently doing, evolve your knowledge and skills to stay ahead and inspire your team with new strategies to…
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EPM: Productivity
Investing in you: Jo-Ann Oliveri
Personal investment is a committed act to a four-step cycle of goal setting, training selection, training attendance and training implementation. Follow these four steps to make the personal investment a helpful habit in 2019: 1. GOAL SETTING The first step in the personal investment cycle is to list your goals, preferably towards the start of the year. Consider your role…
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Elite Agent
Spark Joy: Natalie Hastings
Summer holidays – so far as they exist for property managers – are good for two things: enjoying long days on the beach, and air-conditioned nights bingeing Netflix.
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EPM: Customer Service
Toad-ally got this: Debbie Palmer
One of my favourite stories that I share in my coaching and training sessions is about what was thought to be an incurable disease within the property management department. The story starts as most do. Once upon a time, there was a man with an incurable disease known as toadulitus. He had consulted many doctors and specialists, but no one…
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Elite Agent
Message received: Sarah Dawson
As a manager, leader or business owner, it is important to ensure that you consider the impact your messaging will have every time you have a conversation. This is not just in a group session, but also one-on-ones, networking events, peer-to-peer catch-ups –in fact, in every interaction there is impact in message delivery. This is especially so when it comes…
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EPM: Case Studies
Reinventing residential rentals: Tina Grey
Every now and then in your career, you may be fortunate enough to work on a project that is truly special. A body of work that not only stimulates you but has the potential to change the very face of the industry you are so passionate about. I am living one of those moments right now. For the past couple…
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EPM
Onshore, automate or offshore? : Brock Fisher
Most businesses could do with saving a few dollars, a good way to do that is to review your systems and find more cost-effective solutions. The proliferation of rideshare options is a simple and excellent example of how paying more for a service doesn’t mean that you have a better experience or get better value. Does paying more for the…
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Elite Agent
The hit list
“Do the best you can until you know better. Then when you know better, do better.” This fine Maya Angelou quote is a powerful way to frame 2019 as the market-leading agent in your area. What can you do differently in 2019 that will help you overcome forces beyond your control – like a tightening market and reluctance from lenders?…
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Elite Agent
A new reality: Kate Strickland
When Jess first started her job in real estate, she loved it. She went to work every day filled with passion and purpose, excited about the prospects her new job offered. Fast forward a few years and she now wakes every morning with a feeling of unease. Her sleep is suffering, she’s putting herself last and as such her health…
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Elite Agent
The million dollar myth: Caroline Bolderston
As a coach, I constantly hear agents talking about the Million Dollar goal, almost as if it is expected and that anything less is not a worthy pursuit. I have seen firsthand what chasing the million-dollar dream takes and, in many cases, what it costs. Here’s the bottom line: most agents are not cut out to be million-dollar writers. I…
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Elite Agent
The real deal : Josh Phegan
The five to eight-year short-term debt cycle has entered a new phase. After unprecedented growth we’ve moved into contraction. Since the GFC, world banks have flooded the market with cheap credit. Cheap money leads to an increased supply of cash. People rushed to the banks, borrowed money at low interest rates and bought. They bought houses, cars, trips overseas and filled…
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Brand Editorial
Design based thinking : Ariel Beninca
I’m a User Experience (UX) designer for Console, which means I take the functions and features of Console Cloud and organise how best to lay out the menus, options, windows and so on. The goal is to create the best experience for people using our software To do that well, I focus on incorporating principles of user-centred design. That’s a…
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Elite Agent
To 2020 and beyond- REIQ summit 2019
With the evolution of technology, digital creations and products, virtual reality and artificial intelligence progressing at warp speed, you’d be forgiven for thinking we humans may be living on borrowed time. Steve himself is a champion of change and a leader in the futurist thinking world. He has developed a full-sized, air-powered Lego hot rod, launched a Lego space shuttle…
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EPM
5 ways property management needs to change
The 2018 Voice of Australian Property Management report found that property management is suffering from a high level of disillusionment and defection from the industry, with the bulk of those employed in the sector passive about their roles. Here’s what needs to change in 2019: 1 How we work needs to change The data revealed that while most property managers…
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Elite Agent
Smart screens that can double up as splashbacks: the latest tech release from CES
This year’s CES was the biggest and brightest in the event’s history, with 180,000 people in attendance as 4,500 exhibitors showcased their wares. Among those leading the charge were innovators in the smart home, with a range of new gadgets and new technology set to hit the market this year. So what are the major trends emerging, and which smart…
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Elite Agent
How to set a dynamic reserve strategy: Andy Reid
It is crazy where you can find wisdom. I was watching the Disney film Ratatouille with my daughter when the lead character (Remy the mouse) made the most profound comment: “The only thing predictable about life is its unpredictability.” Think about that and how it applies to real estate. We deal with humans every day, all of whom have completely different life…
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Elite Agent
Press to success: 19 ideas for agents to get noticed by the media
Writing and sharing a press release is an excellent way to generate awareness and buzz for your business, and it can even be an integral part of your content or property marketing strategy. Writing a press release is a bit different from writing a blog post, as you can’t just hit a publish button- you need to get past a…
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FEATURE INTERVIEWS
The Competitive Edge: Malek Younan
After I finished high school I got into an engineering course, which I didn’t start because I just didn’t have a passion for it. So I deferred it and thought I’d try and get into real estate.” After completing his licence and with a vision to one day having an office of his own, Malek walked into his local real…
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