Michelle Williams

Michelle Williams

Michelle Williams is the Managing Director of @home Property Management Solutions and has been named 2 years running in the top 100 Elite Agent industry influencers.
  • LEADERSHIP

    Discounting is not a winning strategy

    As an industry, we should all understand that discounting fees (below the market average), will have long-term consequences – and these consequences don’t stay within the walls of our businesses.  …

    Read More »
  • LEADERSHIP

    How to lead a bad hire out of your business

    Michelle Williams shares an insight into leadership when you've made the mistake of hiring someone who's the wrong fit for your business. …

    Read More »
  • Elite Agent

    Winning ways

    I am often asked the question, “What does it take to be an award-winning office?” I think people expect the answer to be simple but if the answer were simple, nothing would separate the good from the great.  Cultivating an award winning team or being an award winning individual is about consistency and doing more than what’s expected. Sounds easy right, …

    Read More »
  • EPM: Leadership

    5 lessons in leadership: Michelle Williams

    My leadership journey started around 17 years ago when I was given the responsibility to lead a team of six in an agency managing over 700 residential properties. I was only 26 at the time and most of the employees had years on me, both in experience and age. To be completely honest, while I had a strong work ethic and a fierce desire to succeed, …

    Read More »
  • EPM: Best Practice & Legislation

    Don’t blame the messenger: Michelle Williams

    Unfortunately, this kind of reactive management is no longer acceptable to the savvy investor. They expect you to represent them and lead their decisions based on knowledge and expertise. They don’t want you to simply be the go-between. When you think about it, why would they pay for that service when they could cut out the middleman? When I see correspondence from my own office that is simply a message requiring the owner to make a decision without our advice, …

    Read More »
  • EPM: Best Practice & Legislation

    The Proof Is In the Pudding: Michelle Williams

    Do you ever consider that, in the eyes of our potential clients, we all look the same? From the consumer’s lens, they can’t see any difference between us until we can prove them wrong. If you haven’t already noticed, our new potential clients start with social proof. They no longer do the ring-around and attend back to back meetings to interview agents; …

    Read More »
  • EPM

    A Reputation for the Extraordinary

    How important is customer service in growing and sustaining your business? For Michelle Williams of @home Property Management Solutions, it’s everything. However, she was disappointed when instead she recently learned many business owners are looking for a ‘quick fix’ solution to rent roll growth. Recently I was asked to be part of a round table discussion forum where each speaker had a different topic around business growth; …

    Read More »