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Elite Agent
Ask the Coach: Good Results from Doorknocking
Real estate coach and performance mentor, Claudio Encina is in the hot seat answering your most pressing questions around everything to do with sales productivity and process. I’ve heard that doorknocking is getting good results lately as a form of prospecting. How should I approach it if I haven’t done it before? Jesse Wilton, Villager Property Newcastle Doorknocking is gaining…
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EPM
A Trouble Shared: Fiona Blayney
Why is it so hard to ask for help? A chance encounter with a stranger leads Fiona Blayney to reflect on the wisdom of admitting when things are getting too much. I once received an email that shot me into an instant energy boost for the day. It started with, “Wow! I wish I had hooked up with you a…
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EPM
Cloud Nine: Keeping Your Agency Safely Online
From database and administration apps to major accounting and file-sharing platforms, Natalie Hastings looks at the cloud technology that is moving the industry forward. Remember the advent of the internet and mobile phones, and the technophobe principals who thought the internet and real estate portals were just a fad? The ones who believed newspaper adverts and letterbox-dropping would continue as…
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Elite Agent
Why They Stay: Secrets from a Recruiter
Most of us are aware of the unfortunate and sometimes rapid turnover of staff in our industry. There are, of course, many motives that drive a team member to look for a new job, but if you want to keep employees you may need to focus instead on the reasons why people stay. Experienced recruiter Alison McGavin explains. Day in,…
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Brand Editorial
Smart Homes: A Window to the Future
The humble window has always been iconic, a go-to design differentiator for architects and an important feature for homeowners. With the increase in the number of ‘smart homes’ now popping up, their features may soon even include the ability for self-cleaning. The term ‘smart home’ conjures up images of modern architectural masterpieces of the future, complete with robot butlers and…
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EPM
A UK Perspective on Technology and Change: Peter Knight
Peter Knight, Chairman of The Property Academy in the United Kingdom, is one of the leading voices driving innovation in the real estate industry in both the UK and Europe. We caught up with him during his recent visit to Australia and asked him how real estate property managers and leasing agents in Britain are dealing with disruption – and…
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EPM
The Daily Juggle: Eliminate multi-tasking and increase productivity
Beyonce, Oprah and Branson all have the same 24 hours in a day that you do, but as a property manager what has changed in recent times are the expectations of what you are able to get done in a day. Heidi Walkinshaw reveals how to rethink the constant multi-tasking and discover how to use your brain and a clever app…
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Elite Agent
Do you know your ideal client: Susanne King
How can you as an agent differentiate yourself from the competition? Most marketing experts will recommend ‘niching’; they will talk about demographics, psychographics and knowing which end of town you want to be playing in. This is great advice, but it’s only the beginning. You need to visualise who your ideal client really is. Susanne King explains. If you want…
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BEST PRACTICE
From Surviving To Thriving In 4 Simple Steps: Tanja M Jones
If you have entered the industry full of hopes and ambitions and then find yourself struggling, you are not alone; this industry can be tough. Peak performance coach Tanja M Jones outlines four simple ways you can change your mindset and move from mere survival towards real estate success. I believe most agents enter the real estate industry because it is…
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EPM
8 Ways to Become A BDM Trailblazer: Tara Bradbury
Achieving market-leading BDM status takes effort – and there are plenty of opportunities for the ‘trailblazers’ out there who are keen to push the boundaries, says Tara Bradbury. Leaders in BD don’t wait for opportunities. They create opportunities. A leader in BD is about one thing: helping their clients see and achieve things they didn’t think were possible. A good…
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Elite Agent
What Makes the Investment in Technology Worth It?
There is no question that new technologies have changed the world, along with the Australian real estate industry. Change is occurring at an exponential rate and, while new technology is exciting, an agent or office can be forgiven for being a little unsure which ones are worth investing in. Century 21 Australia owner and CEO Charles Tarbey discusses some of…
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EPM
Youber: Uber-Proofing in the Age of Disruption
The threat of disruption has received a lot of air-time, and perhaps too much speculation exists about how our industry will suffer. It can be easy to fall into the trap of either ignoring the threat or becoming overwhelmed by it. Sarah Bell takes a lesson from the past and applies it to the future. The essence of the threat…
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Elite Agent
Ask the Coach: Buyer Management Plan
Real estate coach and performance mentor, Claudio Encina is in the hot seat answering your most pressing questions around everything to do with sales productivity and process. Q. What are some ideas around having a buyer management plan? – Patrick Byron, Ray White Botany Green Square The top achievers in this industry work their buyers to generate leads. With all buyers…
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Elite Agent
When Does Customer Service Really Start: Mark McLeod
So much is written and discussed about customer service in our industry, says Mark McLeod, but the question is: when does someone start being our customer, and where – if ever – does it finish? At a recent international conference, I attended with a team from Ray White, this very topic was a major discussion point. I can’t help but…
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Elite Agent
Ask the Coach: Effective Open Home Callbacks
Real estate coach and performance mentor, Claudio Encina is in the hot seat answering your most pressing questions around everything to do with sales productivity and process. Q. How can I be more effective with my open home callbacks? – Jim Nikolopoulos, Belle Property Newtown Many agents are experiencing strong numbers through open homes on weekends due to much lower stock…
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Elite Agent
Living Life with More Purpose: Jet Xavier
Mark Twain famously said, “The two most important days in your life are the day you are born and the day you find out why.” Have you found out why? Are you on-purpose or just going through the motions in life and business? Top mindset coach Jet Xavier reveals how you can tap into what truly motivates you. As I…
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EPM
5 Emerging Technologies To Help You Stand Out
Although they may remind you of the pipedream fantasies showcased in the old TV show ‘Beyond 2000’, coach Jo-Anne Oliveri has identified five trending technologies that may help you get ahead of the game. If you want to be the agency of choice and stand out from your competitors, it’s up to you to be an early adopter. Here are…
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BEST PRACTICE
Open House: Help Your Clients Maintain their Security
Holding an open house exposes every square inch of a home to anyone who crosses the threshold. Most times it will be people you want to be there – potential buyers or tenants. But what if some of the ‘sticky-beaks’ simply want to see what’s there? Bruce de Graaf has researched the break-and-enter statistics and has some advice on helping…
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Real Estate News
Direct Mail Automation, Regardless of Volume
CRM software provider REX Software has announced a new partnership with tech company CRM2Print. This partnership will give users the ability to automate their direct mail needs, right from within REX. In three simple steps, users can send one or thousands of letters without the need to print, fold, stuff and mail themselves. CTO Alex Babkov explains, “We’ve always recognised…
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EPM
Forward-thinking and driving change in the Top End: NOW Leasing NT
Working at a drive shaft and hydraulic spare parts company in Hobart back in 1997, one half of the NOW Leasing NT team – Joely Sullivan – never imagined that a three-month job placement in the Top End would set the course for her future career in property management. Now with business partner Jo Griffiths they have taken the leap…
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Elite Agent
Play To Your Strengths
Since the first offer was made on the first ‘two-bedroom cave with solid fuel cooking and views to die for’, there has been a perception that you have to be a particular type of person to be a successful real estate agent. But all salespeople are not the same and what works for one may not work for another. And…
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EPM
Just Do It! – Joanne Avenell
After starting as a receptionist for a real estate agency in 1985, Joanne Avenell soon crossed over into property management. After a while, she started her own boutique PM office on the Mornington Peninsula in Victoria, as part of the Eview Group Your Brand, Your Business model. Tell us a bit about yourself and your role at Eview. After working…
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Elite Agent
Technology Toolkit: Kaitlyn Hoppe
Kaitlyn Hoppe has a drive to succeed and passion for property that are in her DNA. With both parents in real estate, she started showing an interest in the field at a young age and still has high ambitions. From the Ray White Bulimba office on the Gold Coast, Kaitlyn’s creative and innovative approach to selling property, along with top…
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Elite Agent
Focus on real-time, transparent social engagement: Jason Ballo
“Go live or go home” could be the online mantra for Jason Ballo from Raine & Horne Surry Hills. Having embraced the real-time and very transparent world of Facebook Live, Jason is focussed on providing an authentic way for customers to see what his team does and how they do it. 1. What is the key way your brand differentiates…
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Elite Agent
Driving Change
Josh Phegan explains why you should view change as a positive thing. For many of us in real estate, change is the only constant. People handle it in different ways and many see change in a negative light. They’re the ones recounting the glory days of old while resisting the new, usually with an ‘if it isn’t broke, don’t fix…
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Elite Agent
Content Marketing – How to Become the Local Expert
Content marketing is the current buzzword bouncing off the walls of conference rooms and being discussed by business coaches around the country. However, most agents are still confused and overwhelmed about what they need to do to make a start in this fast-paced digital world of marketing. Data expert Nathan Krisanski explains. The phrase ‘content marketing’ gets used to describe…
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Elite Agent
What Investors Want
Just as there’s not one single property market, there’s not one solution for property management businesses. It all depends on the particular investor you’re dealing with and the local property market in your area. I’m a contrarian and tend to do the opposite to what most regular people do, and that goes for business and for investment. If you’re good…
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EPM
Landlords may not be who you think they are: Report
Elite Agent: Do you think that technology will erode the place of the property manager? If not, why not? Richard Bray: I don’t think it will erode the place of a property manager. It will make real estate agencies more efficient, so they won’t need as many staff. It will allow property managers to have more streamlined, less stressed roles.…
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EPM
Cautionary Tales in Technology
Technology is ultimately about improving the customer experience as opposed to causing angst. However, in some cases, when used improperly, it has been known to do just that. Brock Fisher explains the pitfalls of three scenarios from his previous experiences that you may wish to consider in your own technology setup. As Steve Jobs once said, “You’ve got to start…
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Elite Agent
Tom Panos: Playing the Long Game
Auctioneer. Coach. Media expert. Speaker. Author. Social media celebrity… These terms have all been used to describe a man who in our industry really needs no introduction. Elite Agent Editor Samantha McLean went one-on-one with Tom Panos to talk technology, lead generation, and why it is essential to play the long game in today’s competitive environment where the consumer is…
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EPM
PM Transform: The Halfway Point
Time to check in with our PM Transform teams to see what they have learned in their journey so far. Our four teams include a director, property manager and BDM from each office working together to transform their business and their careers. Team R&W Hurlstone Park Adriana Dendrinos, Principal I feel really privileged to have been given the opportunity through…
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Elite Agent
Video Without the Pain of Video
Video marketing is one of the most powerful tools an agent can use, but many shy away from the perceived expense and the time it can take. Helen Mitchell reveals the top ‘cheats’ to making engaging video content without the outlay. 74 percent of sellers would list with an agent that offers video to market their property” – Josh Cobb, stepps.com.au…
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Elite Agent
Prepare For The Obstacles
We’ve all said it: ‘I’m going to start on Monday!’ This is the banner cry for people who are momentarily inspired to make some big changes, only to run into difficulties when Monday arrives. But if you prepare in advance for the obstacles that you may find in your way, you will be more likely to succeed. Chris Helder explains.…
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BEST PRACTICE
The Mind Gym
We all know that to have a healthy body there are a few things we need to do: exercise regularly, get enough rest and make sure we eat the right food in the right amounts. But what about the mind? New wellness columnist Tom Sullivan explains how the simple art of stillness or meditation can significantly contribute to your success.…
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Elite Agent
Never Cold Call Again
We live in an age of ‘consumerism’ where potential clients have more information on us than ever. But it is also true that we can access a whole lot more information that enables us to be smarter at marketing to them. Together with CoreLogic Australia, Elite Agent gathered an expert panel to discuss and provide readers with insights into how…
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