Iolanthe Gabrie
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Elite Agent
Social media as a service
Too often, real estate agents make the mistake of believing that everything has an immediate, clear return on investment (ROI). “So what’s the damage on this social media content, then? What’s it going to cost me, and how many listings are Facebook and Instagram going to get me?” It’s understandable. We know that a minimum amount of calls to buyers and vendors need to be made a day to garner results. …
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TECH + SOCIAL
How to Stop Making Noise and Start Adding Value on Social Media
Let’s face it: real estate agents aren’t well beloved by the public. Which is a pity, really. As a nation who’ve built their wealth variously on the sheep’s back and on real estate speculation, you’d expect that homeowners would have more reverence for the role of the negotiator. Real talk is: the responsibility of improving our industry’s reputation lies with us as individual agents. …
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FEATURE INTERVIEWS
Adrian Butera: The Big Give
Compton Green’s Adrian Butera is someone who understands priorities. When things get tough, his team come first. “The first thing I’ll do is go to an Italian supermarket and buy fresh ingredients – pasta, tomatoes, parmesan, herbs – before going back to the office and cooking lunch for my team. That’s what I do on days when real estate is really hard: I get practical, …
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EPM
Empowered Leadership: Megan Harris
Century 21 Wentworth’s Megan Harris is a property professional who represents a generational shift in the real estate industry. Having started at the age of 19, Megan has purposefully developed into a shining star of the group as department manager of their Frankston office. In a change to the traditional franchise management structure, Megan acts as director for her growing team – without having a financial interest in the business herself. …
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Brand Editorial
Accelerating Growth: Harcourts Adelaide Hills
Fresh from winning The Amazing Race in Elite Agent’s Transform PM Challenge, the team at Harcourts Adelaide Hills are implementing change and shaking things up across their three office network and the South Australian real estate market. Iolanthe Gabrie sat down with Director Trent Shorland, BDM Kerry Holding and Property Manager Rachel Torney to learn more about benchmarking for success, their Transform PM win and why coaching is so critical to an agency’s growth. …
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EPM
Striking the Right Balance
At the helm of Melbourne’s exclusive Luxe Property estate agency, Sabina Aldouby is about balancing efficiencies and relationships – values which are reflected in the thriving property management-centric business she directs. Iolanthe Gabrie sat down with Sabina to learn more about her 20-year career in the property management category, and why Luxe Property’s old-school end-to-end service has future-proofed her business in a real estate environment of constant change. …
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EPM
Landlords may not be who you think they are: Report
Elite Agent: Do you think that technology will erode the place of the property manager? If not, why not? Richard Bray: I don’t think it will erode the place of a property manager. It will make real estate agencies more efficient, so they won’t need as many staff. It will allow property managers to have more streamlined, less stressed roles. Property managers use many programs which do not speak to one another; …
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Elite Agent
Real Estate’s Rising Stars Fly High on Tech
Technology is undoubtedly the future of real estate. Domain Rising Star Award recipients for Victoria and New South Wales – Stasi Adgemis of hockingstuart Doncaster and Shane Sullivan of LJ Hooker Drummoyne – are relative youngsters in the real estate game, yet they’ve set themselves apart with their unique use of technology and a wise beyond years attitude towards ROI and customer service. …
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EPM
Landlords: They May Not Be Who You Think They Are
Owners. Investors. Landlords. If you’re a property manager or a sales agent, you probably think you’ve got their behaviours, motivations, likes and dislikes pinned down and that there are no more surprises to be had. And while stereotypes of owners can sometimes ring true, their characteristics change just as surely as our economy shifts. Blowing our minds – and preconceptions – are the findings courtesy of realestate.com.au, …
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NEWS
REA Goes Global
Realestate.com.au has taken its real estate portal to the world, with the announcement of the REA Global Property Network. This ground-breaking website (now the largest source for global property listings in the world) works in two ways – offering Australian investors the chance to purchase properties across the world, whilst also exposing Australian vendors’ assets to an international audience – boasting 200 million hits globally per month. …
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EPM
The Measure of Success
Are you a numbers person? History shows us time and again that property professionals who are focused on the numbers are those who enjoy the greatest success. This rings true for Peter Hooymans, Ann Rogers, Georgina Mellick, Stephen Fitzsimon and Tim Ear, founders of multi-award winning agency Melbourne Real Estate. Story by Iolanthe Gabrie. CHARISMATIC AND with an energy that veritably leaps out at you, …
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Brand Editorial
RateMyAgent’s Mark Armstrong
LAUNCHED BARELY TWO years ago, RateMyAgent has already changed the face of estate agent reviews in Australia. Iolanthe Gabrie speaks with RateMyAgent CEO Mark Armstrong on the importance of transparency, the power of feedback and why the biggest agent is not always the best. Q. How does RateMyAgent work? We exist for vendors, in much the same way that major real estate listing portals exist for buyers. …
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Elite Agent
Technology Builds the Agent of Today
“THERE’S SOMETHING REALLY special going on here; there’s nothing really like it. Our agency culture is what I’m most proud of.” Meet Ash Marton, a veritable ball of energy and enthusiasm. And he’s got much to be proud of, what with a growing independent agency, Ash Marton Realty, and a freshly-launched industry-leading website to boot. Interview by Iolanthe Gabrie. STARTING HIS REAL estate career at 18 in Melbourne’s Bayside suburbs, …
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Elite Agent
When Two (Don’t) Become One
AS FRESHLY-MINTED PRINCIPALS, Andrea Bonner and Sally Shaw’s business relationship is unique in more ways than one. They’re the vibrant duo behind Tasmania’s revolutionary estate agency, PropertyWise Launceston, and have established a new set-up that sees their sales and property management departments working closely yet independently. Story by Iolanthe Gabrie. WARM AND empathetic, veteran sales agent Andrea smiles, acknowledging that ‘caring too much about her clients’ is probably her greatest weakness. …
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Elite Agent
Creating Advocates In Your Community
SOCIAL AND COMMUNITY management is neither cheap nor easy, and it cannot be ‘KPI-ed’ into submission with a basic equation of time spent = listings garnered. You need to understand social media content is a reputation tool and reputation is something that can be directly linked to sales outcomes. SOCIAL MEDIA IS increasingly the first point of contact your community of clients will have with you. …
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Brand Editorial
Text for Success with Agent SMS
Every agent knows the frustration of a Monday morning’s-worth of buyer and vendor callbacks that result in many voicemail messages but few real conversations. With property investors increasingly committed at work and at home, and consumers regularly choosing not to answer live phone calls from unknown numbers, it’s a challenge for agents to form meaningful relationships through daytime calls. That’s where industry-first texting app AgentSMS can step in to help change up your prospecting, …
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