Iolanthe Gabrie

Iolanthe Gabrie authors Home Truths Melbourne, which is a unique Melbourne zine covering auction culture (visit it at www. hometruthsmelbourne.com). She is also a Director of Ruby Slipper Consultants, providing written content for the real estate industry. For more information visit rubyslipper.com.au.
  • Real Estate Tech & Social

    How to Stop Making Noise and Start Adding Value on Social Media

    Let’s face it: real estate agents aren’t well beloved by the public. Which is a pity, really. As a nation who’ve built their wealth variously on the sheep’s back and on real estate speculation, you’d expect that homeowners would have more reverence for the role of the negotiator. Real talk is: the responsibility of improving our industry’s reputation lies with…

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  • Feature Interviews

    Adrian Butera: The Big Give

    Compton Green’s Adrian Butera is someone who understands priorities. When things get tough, his team come first. “The first thing I’ll do is go to an Italian supermarket and buy fresh ingredients – pasta, tomatoes, parmesan, herbs – before going back to the office and cooking lunch for my team. That’s what I do on days when real estate is…

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  • EPM

    Empowered Leadership: Megan Harris

    Century 21 Wentworth’s Megan Harris is a property professional who represents a generational shift in the real estate industry. Having started at the age of 19, Megan has purposefully developed into a shining star of the group as department manager of their Frankston office. In a change to the traditional franchise management structure, Megan acts as director for her growing…

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  • Brand Editorial

    Accelerating Growth: Harcourts Adelaide Hills

    Fresh from winning The Amazing Race in Elite Agent’s Transform PM Challenge, the team at Harcourts Adelaide Hills are implementing change and shaking things up across their three office network and the South Australian real estate market. Iolanthe Gabrie sat down with Director Trent Shorland, BDM Kerry Holding and Property Manager Rachel Torney to learn more about benchmarking for success,…

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  • EPM
    Sabina Aldouby Luxe Property

    Striking the Right Balance

    At the helm of Melbourne’s exclusive Luxe Property estate agency, Sabina Aldouby is about balancing efficiencies and relationships – values which are reflected in the thriving property management-centric business she directs. Iolanthe Gabrie sat down with Sabina to learn more about her 20-year career in the property management category, and why Luxe Property’s old-school end-to-end service has future-proofed her business…

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  • EPM
    landlord research

    Landlords may not be who you think they are: Report

    Elite Agent: Do you think that technology will erode the place of the property manager? If not, why not? Richard Bray: I don’t think it will erode the place of a property manager. It will make real estate agencies more efficient, so they won’t need as many staff. It will allow property managers to have more streamlined, less stressed roles.…

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  • Case Studies
    domain rising star awards technology

    Real Estate’s Rising Stars Fly High on Tech

    Technology is undoubtedly the future of real estate. Domain Rising Star Award recipients for Victoria and New South Wales – Stasi Adgemis of hockingstuart Doncaster and Shane Sullivan of LJ Hooker Drummoyne – are relative youngsters in the real estate game, yet they’ve set themselves apart with their unique use of technology and a wise beyond years attitude towards ROI…

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  • EPM
    landlord real estate research

    Landlords: They May Not Be Who You Think They Are

    Owners. Investors. Landlords. If you’re a property manager or a sales agent, you probably think you’ve got their behaviours, motivations, likes and dislikes pinned down and that there are no more surprises to be had. And while stereotypes of owners can sometimes ring true, their characteristics change just as surely as our economy shifts. Blowing our minds – and preconceptions…

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  • Industry News

    REA Goes Global

    Realestate.com.au has taken its real estate portal to the world, with the announcement of the REA Global Property Network. This ground-breaking website (now the largest source for global property listings in the world) works in two ways – offering Australian investors the chance to purchase properties across the world, whilst also exposing Australian vendors’ assets to an international audience –…

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  • EPM

    The Measure of Success

    Are you a numbers person? History shows us time and again that property professionals who are focused on the numbers are those who enjoy the greatest success. This rings true for Peter Hooymans, Ann Rogers, Georgina Mellick, Stephen Fitzsimon and Tim Ear, founders of multi-award winning agency Melbourne Real Estate. Story by Iolanthe Gabrie. CHARISMATIC AND with an energy that…

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  • Brand Editorial
    Mark Armstrong

    RateMyAgent’s Mark Armstrong

    LAUNCHED BARELY TWO years ago, RateMyAgent has already changed the face of estate agent reviews in Australia. Iolanthe Gabrie speaks with RateMyAgent CEO Mark Armstrong on the importance of transparency, the power of feedback and why the biggest agent is not always the best. Q. How does RateMyAgent work? We exist for vendors, in much the same way that major…

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  • Elite Agent

    Technology Builds the Agent of Today

    “THERE’S SOMETHING REALLY special going on here; there’s nothing really like it. Our agency culture is what I’m most proud of.” Meet Ash Marton, a veritable ball of energy and enthusiasm. And he’s got much to be proud of, what with a growing independent agency, Ash Marton Realty, and a freshly-launched industry-leading website to boot. Interview by Iolanthe Gabrie. STARTING…

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  • Case Studies

    When Two (Don’t) Become One

    AS FRESHLY-MINTED PRINCIPALS, Andrea Bonner and Sally Shaw’s business relationship is unique in more ways than one. They’re the vibrant duo behind Tasmania’s revolutionary estate agency, PropertyWise Launceston, and have established a new set-up that sees their sales and property management departments working closely yet independently. Story by Iolanthe Gabrie. WARM AND empathetic, veteran sales agent Andrea smiles, acknowledging that…

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  • Customer Service

    Creating Advocates In Your Community

    SOCIAL AND COMMUNITY management is neither cheap nor easy, and it cannot be ‘KPI-ed’ into submission with a basic equation of time spent = listings garnered. You need to understand social media content is a reputation tool and reputation is something that can be directly linked to sales outcomes. SOCIAL MEDIA IS increasingly the first point of contact your community…

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