EPMEPM: Case Studies

Just Do It! – Joanne Avenell

After starting as a receptionist for a real estate agency in 1985, Joanne Avenell soon crossed over into property management. After a while, she started her own boutique PM office on the Mornington Peninsula in Victoria, as part of the Eview Group Your Brand, Your Business model.

Tell us a bit about yourself and your role at Eview.
After working in real estate for most of my career, two years ago when Eview Group launched the ‘Your Brand Your Business’ model I made the decision to start up my own boutique property management department, Eview Nepean Rentals. The office is located in the beachside town of McCrae on the Mornington Peninsula.

Although it was my main aim to focus on property management, I was approached by agents within the Eview Group with a proposal to come and work alongside me. We have now grown to an amazing team of five agents, two admin staff and two-and-a-half property managers.

What motivated you to get into real estate?
Like most property managers, I started on reception and then went into sales and office management for a while. I then progressed to property management and knew straightaway that this was my passion.

How is the market in your local area right now?
The market is strong at present, with very low vacancy rates. We are seeing the Peninsula change from a holiday location to more permanent housing, with families coming down to enjoy the relaxed lifestyle.

Who or what inspires you?
Manos and Maria Findikakis have been a huge inspiration in helping me on my journey to owning my own business. I’m also inspired when training new property managers and seeing them with the same passion about making a career in property management.

In your briefcase right now is…?
My iPad, phone, makeup case, nail file, keys (probably rentals that should be in the office), glasses, business cards and loads of pens.

What apps do you use most at the moment on your iPhone or iPad?
Evernote, as it syncs with the phone, iPad and laptop, and I can write all my reminder notes or those little lightbulb moments you have. We use Console Live Agent for all our routines, condition reports and photos, YouTube, and Flashlight to find keys in the dark.

What is one top tip for good client communication?
Keep the client informed before they call you and always respond to them, even if it is just a quick note to say we don’t have an answer but will get back to you shortly. Never leave them chasing you for a response.

Is there something you couldn’t live without?
My family is my life and my ‘why’ in business.

What advice would you give someone starting out in property management?
Find a company who cares about the property management department, always take time out to listen to the client and their concerns or instructions, and make time management skills a priority.

Do you have any words to live by or a favourite quote?
I like the Nike quote: Just do it!

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