The wisdom of Claudio Encina – 30 lessons from the coach who still has a coach
He started at LJ Hooker Bondi Junction in 1995, learned soft skills at a Hollywood acting school on Mike Ferry's orders, and went top ten at McGrath in his first year working commission-only. For most of the time since, Claudio Encina has been coaching Australia's best agents – including, these days, top performers at The Agency. After mining the archives for the wisdom of Chris Hanley and Matt Lahood, Samantha McLean went back in for the coach who has been a good friend, and a part of the Elite Agent story from the very beginning. She found more than twenty recordings spanning 2016 to 2022, most of them made in markets at least as hard as this one. Here are the lessons worth revisiting and keeping
Brett Reddell builds family succession plan at Area Specialist
The Gold Coast agent credits a mindset shift for turning his business around, and is now preparing to hand the reins to his son.
The mental conditioning a former bull rider brings to his agency
How a former bull rider turned five near-quit moments into a thriving real estate business.
Marshall White promotes ten to partner and director roles
Ben Manolitsas and Bailey White step up to director as Grace Morley is named partner in a round…
The suburbs where $1 million still buys a house
New realestate.com.au data shows a median price is just the midpoint of a suburb's market, and buyers chasing…
Renting for life is now the plan, not the fallback, for many tenants
Modelling cited in the report suggests almost half of younger Australian households will still be renting privately past age 50 by 2040, reshaping how landlords should think about tenant retention.
Nick Brown: A break lease isn’t a crisis – it’s a negotiation
Tenants ending a lease early is part of the job – Nick Brown on why the ‘break lease’ conversation is really just a negotiation, haunted houses included.
Brock Fisher: Fix the holes in your revenue bucket before you try to grow it
Most agencies are missing hundreds of dollars a month in fees they never collect. From file audits to reinstating waived fees, here's where property management revenue leaks – and six ways to stop it.
Hope is not a strategy: Chris Hanley on trust, truth and moving stock
In the first track of The Edit, Samantha McLean and Chris Hanley get past the easy answers on trust, hard vendor conversations and the operating…
Happy people do more, and they love doing it
Walk into a property management business that's firing and you can feel it before anyone speaks. The energy is up. People are moving. The phone…
The thought we all have, but dare not say out loud
Top of the Props 2026 finalists take aim at property industry’s biggest pressure points
The lease mistakes costing you repeat commercial clients
Harcourts' head of commercial argues the real test of a lease comes years later, and sets out five common mistakes agents should steer clients away…
Freedom is the hardest thing young agents have to manage
After nearly 20 years in real estate, I have seen our industry evolve in more ways than I could count.…
What really separates top agents in today’s market
Strip away the noise: why mastering communication, marketing, and negotiation beats every market shortcut
The behaviour you walk past is the behaviour you accept
Hannah Gill argues real estate culture is shaped less by strategy statements and more by…
How good agents learn from feedback without being ruled by it
Four practices for taking feedback seriously without taking it personally.
The house is listening – and it heard your vendor report
More than half of sellers in a new US survey kept the cameras rolling during…
Shorts
Elite Agent launches Saved Articles, free for every reader
Have you ever found a headline interesting at a moment when you didn’t have time…
Proptech’s real problem isn’t the software, it’s the rollout
The biggest challenges facing Australia and New Zealand’s proptech sector are no longer technical. They…
San Francisco homes selling US$1m over asking amid AI boom
San Francisco’s housing market has flipped from a city people were leaving to one where…
The proptech push to finally unify your real estate tech stack
The modern real estate office has become a complex web of disconnected systems. What was…
Which Real Estate Jobs Deserve Claude Fable 5’s $1,000-an-Hour Brain
I’ve spent the past few days testing Claude Fable 5, Anthropic’s new top-of-the-range model, and…
Hope is not a strategy: Chris Hanley on trust, truth and moving stock
How to Become the Answer AI Gives When Sellers Ask “Who’s the Best Agent?”
How AI-Powered DISC Profiling Can Win You More Listings
Stop Selling to Everyone: How AI Buyer Personas Can Transform Your Next Listing Presentation
The AI Edit Ep. 11: Your vendor isn’t online – here’s how AI can still help
Teach ChatGPT to Write Like You – Not a Robot
PM/ONE 2026
13 – 14 Sep 2026
Sydney, NSW
Fiona Blayney / PM/ONE
Elite Retreat
23 – 26 May 2027
Nusa Dua, Bali
Elite Agent
Property Leaders Summit 2026
Tue 1 Sep 2026
TBC
Property Council of Australia
Real Estate Blue-print 16 – Queenstown
7 – 8 Sep 2026
Queenstown
Josh Phegan
The Business of Real Estate 2026
8 – 10 Sep 2026
Gold Coast, QLD
Michael Sheargold / Real Estate Results
