Jaidyn Brown of Ray White Castle Hill sold a four-bedroom house at 31 Pasquale Avenue in Bella Vista’s Essentia Estate for $1,990,000 after 46 days, following a fresh campaign built around buyer matching.
Before speaking with the vendors, Jaidyn already knew who was likely to buy their home.
Using NurtureCloud Smart Buyer Match, Ray White’s exclusive software, Jaidyn identified suitable buyers from recent sales in and around Bella Vista.
The four-bedroom, three-bathroom house with a two-car garage had spent just over six months on the market with another agency. Jaidyn took a fresh approach.
A fresh campaign with a deadline
The new campaign started with new photography. Jaidyn also added Domain to the existing realestate.com.au exposure and chose auction as the campaign’s initial method of sale.
“Regardless of whether it was going to sell at auction or not, I needed that urgency in the campaign to channel those buyers to a deadline,” Jaidyn said.
Each Friday, ahead of the weekend’s open homes, Jaidyn worked through the buyer-matching platform and called suitable buyers to invite them to inspect. He estimates 90% of inspection traffic during the campaign resulted from calls to the database.
Six bidders registered for the auction. The house did not sell on the night, and negotiations continued afterwards with multiple parties. A private treaty sale came together two weeks later.
Jaidyn credits the pre-matched buyers with creating the competition needed to reach $1,990,000.
Why buyers wanted the Essentia Estate
Jaidyn said shops, the Metro and sports fields are all within walking distance of the property. Bella Vista Public School is a block away.
The estate is not fully gated, but its amenities are. Members with a key fob can use the resort-style pool, members lounge, barbecue area, study spaces and gym.
The buyers were a young professional family relocating from outside the area. They wanted that combination of convenience and lifestyle, with plans to enrol their children at the school.
Other buyers missed out and remain active, Jaidyn said.
Vendors who felt the work
The vendors had been through months of weekly open homes. Jaidyn kept them updated on buyer activity as negotiations continued.
In the final fortnight, he brought them multiple offers. During negotiations, one vendor told him:
“We can feel you working super hard for us, so thank you. Keep pushing. We’re almost there.”
The eventual offer was at a price the vendors were happy to accept.
Jaidyn’s advice for future sellers is to ask prospective agents which buyers they would contact before marketing begins, what those buyers are looking for and whether the property suits them.
He said online listings and a signboard need to be paired with active work to bring buyers through the door.
About the Agent
Jaidyn Brown is a Sales Executive at Ray White Castle Hill with a background in business and finance. A lifelong Hills District resident, Jaidyn builds campaigns on market evidence and personally leads every negotiation. Recent sales include houses, land and duplexes across Bella Vista and Kellyville. Visit Jaidyn’s website for more information or call Jaidyn on 0478420381.