Robert Stefanovski sold a three-bedroom villa at 22A Donar Street, Innaloo, for $910,000 through a closing date private treaty campaign that drew five offers in 17 days.
Robert wanted to know exactly where the market sat – and to weigh offers on terms as well as price. For the sellers of 22A Donar Street, who had already moved into another home, a closing date campaign offered both.
Preparation and a five-day head start
The three-bedroom, one-bathroom villa was vacant, which gave Robert a clean canvas. The sellers had renovated the kitchen and bathroom and installed hybrid flooring and LED lighting about three years earlier.
Robert organised a painter’s quote, which the sellers approved, then brought in a stylist before marketing began.
Buyers noticed. Inspection feedback centred on the “impeccable presentation” and the renovated kitchen and bathroom.
Two practical features also stood out. The enclosed front courtyard was considerably larger than those on similar villas. The wider driveway let a second car park beside the garage without blocking it, or two more cars fit in front without obstructing the crossover.
Five days before launch, Robert started a Coming Soon campaign. It used the realestate.com.au Coming Soon page and its registered buyer database, Domain, a targeted social media campaign, and Robert’s own CRM and buyer database.
A closing date, five offers and a buyer ready to move
The villa launched on 11 October with offers invited until 28 October. No price was displayed. Robert shared a realistic price guide privately with enquiring buyers, and the closing date set the pace.
He has used the method for a few years.
“The idea has always been to generate that momentum early, before going to the official launch. That helps us generate some competition and urgency.”
Without a published price, Robert said, there was no risk of a price reduction – and less risk of underselling.
The response was strong. Across the 17 official days and the five-day Coming Soon period, the villa drew 31 enquiries and 32 inspection groups. Robert said that made it one of his busier campaigns by those measures.
Five offers arrived, so four buyers missed out. Robert said the turnout points to deep buyer interest in the area.
He held to the process, engaged with each buyer and negotiated with the closest offer, settling at $910,000. The sellers understood the market and valued the genuine buyer feedback gathered along the way.
The buyers were a young family new to the area. They had been saving their deposit and were ready when the right home appeared. Robert said the villa suited first-home buyers or young families, and for them lifestyle mattered more than school zones.
Why this pocket of Innaloo appeals
Innaloo sits about 10 km from the Perth CBD on the coastal side of the Mitchell Freeway. Robert said that creates an affordable pocket, while neighbouring coastal suburbs climb further in price.
It is close to the Churchlands and Wembley Downs border, which he calls the preferred side of Innaloo, and to Westfield Innaloo’s shopping, cinemas and gyms. Scarborough Beach is about 3 km away.
About the Agent
Robert Stefanovski has more than 22 years’ experience in Perth real estate, with particular knowledge of the inner northern and coastal suburbs. He focuses on clear plans, practical advice and hands-on involvement from preparation through to negotiation. Visit Robert’s website for more information or call Robert on 0417928888.