Samantha McLean
Samantha McLean is the co-founder and Managing Editor of Elite Agent, Australia's leading independent platform for real estate professionals. Over 17 years, she and co-founder Mark Edwards have built Elite Agent from a print magazine into a digital media and technology company serving agents and property managers across Australia and New Zealand. Sam delivers AI training and keynotes to major real estate networks across the country, and has built multiple AI-powered products for the industry. She is a three-time Business Magazine Editor of the Year (Mumbrella Publish Awards) and holds a Bachelor of Business from UTS.
How to make suburb snapshots look sharp using AI and Gamma
We eat with our eyes, and so do property owners. Whether it's mashed potato or a suburb report, presentation matters. In this edition of 30 Practical Property Prompts, you'll learn how to turn plain data into stunning, customised suburb snapshots using ChatGPT and Gamma. No design degree required.
From Pain Points to Profit: Curtis Thomson on Property Management Automation
TL;DR: Today, we're releasing a new episode in which we go in-depth with Curtis Thomson, co-founder of Simpro…
Has ChatGPT been too nice to you lately?
If you’ve noticed ChatGPT sounding unusually polite lately, you’re not alone. Since a recent model update, users across…
Why most agents fail at negotiation (and how AI can change that)
In markets where listings are up and days on market are stretching out, the difference between closing the…
Human-level AI has arrived, here’s what it means for real estate
Artificial Intelligence has crossed a critical threshold, with OpenAI’s o3 model demonstrating general intelligence on par with humans.…
How to train and build a conversational AI in just 10 minutes (step-by-step guide)
Building an AI once seemed like something only tech giants could do. But with the right tools, it…
How AI search may change everything
A new wave of AI-powered search tools is beginning to reshape how we find information online — and…
How to build a high performance business with Andrew McCulloch
From recruiting industry superstars to transforming real estate operations, former Ray White corporate executive turned Gold Coast principal…
Stop letting social media engagement go to waste
You can post all day, but likes and shares alone will not grow your business. Without a clear…
Introducing our new podcast: Thought Leaders – Real Estate Reimagined
Thought Leaders, a new real-estate podcast from Samantha McLean, kicks off with this two-minute trailer: why Elevate evolves,…
Make your market updates more valuable (in less time)
Anyone can rattle off market stats. What your clients really want is your take, what the numbers mean…
Boost Your GPT Game: Master Advanced Prompting with the Mad Libbing Technique
Prompting isn’t just about asking AI a question, it’s about engineering precision. For real estate professionals using generative…
Manus AI goes beyond chatbots to take on real-world tasks
China's Manus AI represents a big leap from chatbots to autonomous agents capable of executing real-world tasks with…
10 Lessons for Real Estate in the Age of AI
AI is no longer something agents can ignore — it’s reshaping how top-performing real estate professionals manage their…
The proactive real estate agent: five AI-powered strategies that will win you more business
If you’re still stuck doing everything the hard way, it might be time to call in some backup…
Using AI to help you make better business decisions
If you need some help with a tough decision, AI can help you think laterally.
Are you the ‘Favourite or the Fool?’ Real estate agents are using ChatGPT to find out
Stop wasting time on listing presentations that go nowhere. Learn how top real estate agents are using ChatGPT…
Empathy mapping: winning your customers hearts and minds
In real estate, knowing your client goes beyond demographics and property preferences, it’s about understanding their emotions, fears,…
The AI-driven content strategy real estate agents can’t afford to ignore
Want to generate more leads without cold-calling or chasing? This AI-powered content strategy shows real estate agents how…
Boost your real estate strategy with SCAMPER and AI-Powered thinking
Standing out in real estate isn’t getting any easier. With market conditions shifting, marketing channels overcrowded, and time…
Set priorities like a pro with AI
In the always-on world of real estate, where juggling a million priorities feels like a badge of honour,…
Levelling up your AI assistant: better prompts get better AI answers
We’ve all done it—typed a slightly irritated question into ChatGPT like it’s a lazy assistant who’s forgotten how…
Elevate Rewind: The best advice from 466 episodes
After 466 episodes of Elevate, we're launching into a new era with two exceptional compilations of the sharpest…
Turning hesitation into opportunity in real estate
Think you’ve got smooth answers for every client curveball? Samantha McLean has been putting the GPT-powered “Sales Objection…
What do your clients think of you using AI?
Recent research shows a trust gap in how agents view AI - confident in their own use, sceptical…
How to turn any Loom video into a time-saving SOP with AI (perfect for real estate teams)
If you're still writing standard operating procedures (SOPs) from scratch, you're missing a trick. With tools like Loom…
Income goals made clear with ChatGPT
It’s not magic—it’s maths. Find out exactly how many prospects you need each month to make your income…
How to build a real estate marketing system with ChatGPT
Discover how to elevate your real estate marketing with an AI-powered system that ensures consistent leads, saves time,…
Ben Kingsberry: Balancing technology and human connection in real estate
In this episode of Elevate, Harcourts Kingsberry CEO Ben Kingsberry shares why real estate leaders need to rethink…
Your Business Exit Isn’t the End — It’s Your Next Chapter
Most of us don't fancy thinking about stepping away from our businesses. It feels too far off, too…
The Contrarian Hook: What Real Estate Agents Can Learn From Ryan Reynolds and Alex Hormozi
The solution to standing out in a crowded property market might not be creating fancier brochures—it could be…
Lauren Robinson: building a property management business with purpose
Lauren Robinson built a high-performing property management business at 29, and now she’s sharing why she wishes she…
Sally Patch: How to successfully launch a new agency
Many aspiring real estate entrepreneurs rush into agency ownership without proper preparation, setting themselves up for preventable challenges.…
Recapturing Your First-Day Excitement: A Practical Guide for Property Managers
New technology like AI promises radical industry change, but Ailo founder Ben White argues that property managers who…