Samantha McLean
Samantha McLean is the co-founder and Managing Editor of Elite Agent, Australia's leading independent platform for real estate professionals. Over 17 years, she and co-founder Mark Edwards have built Elite Agent from a print magazine into a digital media and technology company serving agents and property managers across Australia and New Zealand. Sam delivers AI training and keynotes to major real estate networks across the country, and has built multiple AI-powered products for the industry. She is a three-time Business Magazine Editor of the Year (Mumbrella Publish Awards) and holds a Bachelor of Business from UTS.
Samantha can’t come to the phone right now…
Need a PA to answer your phone for you - Meet Lucy your new voice AI.
Zoom’s over. Now what? Smarter ways to capture (and actually use) your best ideas
Want to create your own 'Otter'? Here are some prompts you can use with Claude or ChatGPT
33 Top Tips from AREC 2025 Day 1
From Will Guidara's hospitality magic to surfing champion Mark Mathews' lessons on commitment, AREC 2025 delivered game-changing insights…
Could ChatGPT Hijack Your Next Deal?
TL;DR: Today we're releasing a new episode of The Thought Leaders podcast where Samantha McLean tackles the reality…
Real estate loves a good quote, so let’s get social with ChatGPT
A well rounded social strategy should add value to your followers, but if you like a good quote…
Reality check: AI is here, and it’s reshaping your real estate playbook
The AI hype is officially giving way to real-world application—and regulation. From Europe’s landmark AI Act and Zillow’s…
Using AI to gather property testimonials
If there’s one thing every agent should be collecting (besides listings), it’s testimonials. And not just the odd…
The AI Powered Agents Library for Real Estate Professionals
Are you drowning in AI tools and wondering which ones actually work for real estate? Samantha McLean has…
Motivating Agents: Rewards That Work with Dion Besser
What happens when a culture-obsessed business owner applies Silicon-Valley thinking to Melbourne property? Dion Besser slashed hours of…
Checklist, camera, action: how to turn real estate to-dos into watchable videos
Checklists are a real estate agent’s best friend—but let’s be honest, they don’t exactly scream “engagement.” If you're…
Why skipping the neighbours at open homes could be costing you thousands
We’ve all done it — reused the same neighbour invite template with a quick address swap, or skipped…
Why every real estate agent needs a SWOT analysis (and how ChatGPT can help)
A classic SWOT analysis is still one of the smartest ways to figure out where you stand—and where…
How to make suburb snapshots look sharp using AI and Gamma
We eat with our eyes, and so do property owners. Whether it's mashed potato or a suburb report,…
From Pain Points to Profit: Curtis Thomson on Property Management Automation
TL;DR: Today, we're releasing a new episode in which we go in-depth with Curtis Thomson, co-founder of Simpro…
Why most agents fail at negotiation (and how AI can change that)
In markets where listings are up and days on market are stretching out, the difference between closing the…
How to train and build a conversational AI in just 10 minutes (step-by-step guide)
Building an AI once seemed like something only tech giants could do. But with the right tools, it…
How AI search may change everything
A new wave of AI-powered search tools is beginning to reshape how we find information online — and…
How to build a high performance business with Andrew McCulloch
From recruiting industry superstars to transforming real estate operations, former Ray White corporate executive turned Gold Coast principal…
Stop letting social media engagement go to waste
You can post all day, but likes and shares alone will not grow your business. Without a clear…
Introducing our new podcast: Thought Leaders – Real Estate Reimagined
Thought Leaders, a new real-estate podcast from Samantha McLean, kicks off with this two-minute trailer: why Elevate evolves,…
Make your market updates more valuable (in less time)
Anyone can rattle off market stats. What your clients really want is your take, what the numbers mean…
Boost Your GPT Game: Master Advanced Prompting with the Mad Libbing Technique
Prompting isn’t just about asking AI a question, it’s about engineering precision. For real estate professionals using generative…
10 Lessons for Real Estate in the Age of AI
AI is no longer something agents can ignore — it’s reshaping how top-performing real estate professionals manage their…
Using AI to help you make better business decisions
If you need some help with a tough decision, AI can help you think laterally.
Are you the ‘Favourite or the Fool?’ Real estate agents are using ChatGPT to find out
Stop wasting time on listing presentations that go nowhere. Learn how top real estate agents are using ChatGPT…
Empathy mapping: winning your customers hearts and minds
In real estate, knowing your client goes beyond demographics and property preferences, it’s about understanding their emotions, fears,…
The AI-driven content strategy real estate agents can’t afford to ignore
Want to generate more leads without cold-calling or chasing? This AI-powered content strategy shows real estate agents how…
Boost your real estate strategy with SCAMPER and AI-Powered thinking
Standing out in real estate isn’t getting any easier. With market conditions shifting, marketing channels overcrowded, and time…
Set priorities like a pro with AI
In the always-on world of real estate, where juggling a million priorities feels like a badge of honour,…
Levelling up your AI assistant: better prompts get better AI answers
We’ve all done it—typed a slightly irritated question into ChatGPT like it’s a lazy assistant who’s forgotten how…
Elevate Rewind: The best advice from 466 episodes
After 466 episodes of Elevate, we're launching into a new era with two exceptional compilations of the sharpest…
Turning hesitation into opportunity in real estate
Think you’ve got smooth answers for every client curveball? Samantha McLean has been putting the GPT-powered “Sales Objection…
What do your clients think of you using AI?
Recent research shows a trust gap in how agents view AI - confident in their own use, sceptical…