Samantha McLean
Samantha McLean is the co-founder and Managing Editor of Elite Agent, Australia's leading independent platform for real estate professionals. Over 17 years, she and co-founder Mark Edwards have built Elite Agent from a print magazine into a digital media and technology company serving agents and property managers across Australia and New Zealand. Sam delivers AI training and keynotes to major real estate networks across the country, and has built multiple AI-powered products for the industry. She is a three-time Business Magazine Editor of the Year (Mumbrella Publish Awards) and holds a Bachelor of Business from UTS.
The AI-driven content strategy real estate agents can’t afford to ignore
Want to generate more leads without cold-calling or chasing? This AI-powered content strategy shows real estate agents how to build trust, stand out online, and attract clients with ease. Learn how to turn everyday questions into high-value content that works for you 24/7.
Boost your real estate strategy with SCAMPER and AI-Powered thinking
Standing out in real estate isn’t getting any easier. With market conditions shifting, marketing channels overcrowded, and time…
Set priorities like a pro with AI
In the always-on world of real estate, where juggling a million priorities feels like a badge of honour,…
Levelling up your AI assistant: better prompts get better AI answers
We’ve all done it—typed a slightly irritated question into ChatGPT like it’s a lazy assistant who’s forgotten how…
Elevate Rewind: The best advice from 466 episodes
After 466 episodes of Elevate, we're launching into a new era with two exceptional compilations of the sharpest…
Turning hesitation into opportunity in real estate
Think you’ve got smooth answers for every client curveball? Samantha McLean has been putting the GPT-powered “Sales Objection…
What do your clients think of you using AI?
Recent research shows a trust gap in how agents view AI - confident in their own use, sceptical…
How to turn any Loom video into a time-saving SOP with AI (perfect for real estate teams)
If you're still writing standard operating procedures (SOPs) from scratch, you're missing a trick. With tools like Loom…
Income goals made clear with ChatGPT
It’s not magic—it’s maths. Find out exactly how many prospects you need each month to make your income…
How to build a real estate marketing system with ChatGPT
Discover how to elevate your real estate marketing with an AI-powered system that ensures consistent leads, saves time,…
Ben Kingsberry: Balancing technology and human connection in real estate
In this episode of Elevate, Harcourts Kingsberry CEO Ben Kingsberry shares why real estate leaders need to rethink…
Your Business Exit Isn’t the End — It’s Your Next Chapter
Most of us don't fancy thinking about stepping away from our businesses. It feels too far off, too…
The Contrarian Hook: What Real Estate Agents Can Learn From Ryan Reynolds and Alex Hormozi
The solution to standing out in a crowded property market might not be creating fancier brochures—it could be…
Lauren Robinson: building a property management business with purpose
Lauren Robinson built a high-performing property management business at 29, and now she’s sharing why she wishes she…
Sally Patch: How to successfully launch a new agency
Many aspiring real estate entrepreneurs rush into agency ownership without proper preparation, setting themselves up for preventable challenges.…
Recapturing Your First-Day Excitement: A Practical Guide for Property Managers
New technology like AI promises radical industry change, but Ailo founder Ben White argues that property managers who…
Ben White on the Future of Property Management: Higher Fees, Happier Clients
Property management is on the verge of its most significant transformation in decades. Ailo founder Ben White reveals…
Future-Proofing Properties: Design Features That Protected a Premium Home During Catastrophic Fires
When a devastating wildfire tore through California's Pacific Palisades, one home stood as a testament to the power…
Andrew Chamberlain: running a high performing family business
Andrew Chamberlain, Managing Director of Blackshaw Real Estate, reveals the secrets to successfully running a business with his…
Breaking Barriers in Real Estate: Adam Day on Growth Without Traditional Marketing
"Everyone has stories to tell that other people are interested in. Whatever level you're at." - Pioneer of…
Creating Your Own Momentum: Thomas McGlynn on What’s Really Working Now
"The Only Reason Properties Don't Sell is Operator Error" - BresicWhitney CEO and new REINSW President shares why…
From Data to Deals: How AI Tools Empower Agents
Respected industry leader Mark Cohen shares how AI is helping agents do more deals with less desk time.
The changing face of real estate influence: Behind the lists
For years, the image of a real estate "influencer" was often tied to high-volume sales, flashy marketing, and…
How to “Thrive in 25” with REIV President Jacob Caine
Join REIV President Jacob Caine on the Elevate Podcast as he reveals the massive opportunities waiting for agents…
Build Your Real Estate Empire Using The 1 per cent Method That Changed Sports
In real estate, success often hinges on small yet impactful changes. While big wins are celebrated, it's the…
Burpees, Brand Management, and Bold Moves: Lessons from one of Dubai’s Fastest Growing Real Estate Firms
In a city where luxury Palm villas are being flipped for AED 50 million and off-plan sales make…
Energy Ratings gap reveals new selling point for modern homes
Modern homes built after 2010 achieve nearly double the energy efficiency rating of older properties, creating a compelling…
The Full Fee Agent: Steve Shull’s playbook for getting paid what you’re worth
"The more value you give away for free, the less valuable you become." It's not exactly what you'd…
Could you have lost the listing before you even met the client?
Have you ever sat through a two-hour listing presentation only to find out the seller had already picked…
Matt Lahood: “2025’s Property Market Winners Won’t Wait For Rate Cuts”
The property market stands at an interesting point as we move into 2025: Will smart tech speed up…
Beyond ChatGPT: why real estate agents should explore a diverse AI toolkit
Relying solely on one AI-powered platform just won't cut it for realty professionals
Katie Cotton on leadership, life balance and legacy
What’s the secret to creating a workplace where agents actually work together and collaborate in an industry that…
Mastering Market Waves: Andrew Acton on Growing Real Estate Agencies in Any Market
How can real estate leaders maintain consistency amongst market shifts and constant industry “noise”?
Key opportunities for agents as buyer behaviour shifts: REA survey
The great Australian dream of home ownership is alive ... but it's evolving.