Samantha McLean
Samantha McLean is the co-founder and Managing Editor of Elite Agent, Australia's leading independent platform for real estate professionals. Over 17 years, she and co-founder Mark Edwards have built Elite Agent from a print magazine into a digital media and technology company serving agents and property managers across Australia and New Zealand. Sam delivers AI training and keynotes to major real estate networks across the country, and has built multiple AI-powered products for the industry. She is a three-time Business Magazine Editor of the Year (Mumbrella Publish Awards) and holds a Bachelor of Business from UTS.
Edge Case Episode 1: Should Star Agents Get Special Treatment?
We launched a new debate format in our Thought Leaders podcast for real estate's toughest questions – starting with the one that might be dividing your office right now.
The 90% Drop-Off: Why Most Agents Fail at the “Warm” List (And How to Win)
Melbourne's multi-award winning agent reveals the systematic approach that helped him consistently beat stronger competitors – and how…
Breaking Barriers and Building Foundations: Antonia Mercorella’s Blueprint for Industry Leadership
What you can learn about sustainable leadership from the CEO who transformed Queensland real estate by doing the…
How to Use AI to Become More Human (Not Less) with Tara Christianson
In an industry racing toward digital efficiency, real estate professionals face a paradox: the more we automate, the…
Time is Money: Kirstin Dunn’s Approach to AI Implementation That Saves 17+ Hours Weekly
Discover how Kirstin Dunn of Semple Property in WA streamlines workflows with AI, without losing the human touch.
The Third Wave: Ben White on Turning Compliance into Profit and Culture into Growth
Discover why the future of your agency depends on leaning into regulation, turning culture into a profit center,…
How BresicWhitney built a brand-first property platform beyond the portals
In a real estate industry that leans heavily on third-party portals, BresicWhitney has taken a different path -…
The new #1 ranking: How to get recommended by ChatGPT and win more listings
According to the HubSpot team, we're witnessing "one of the wildest disruptions" in marketing history, and it's happening…
Are tenants ready for an AI Landlord?
There is some innovative stuff happening in the US in property management. But are consumers ready for it?
Samantha can’t come to the phone right now…
Need a PA to answer your phone for you - Meet Lucy your new voice AI.
Zoom’s over. Now what? Smarter ways to capture (and actually use) your best ideas
Want to create your own 'Otter'? Here are some prompts you can use with Claude or ChatGPT
33 Top Tips from AREC 2025 Day 1
From Will Guidara's hospitality magic to surfing champion Mark Mathews' lessons on commitment, AREC 2025 delivered game-changing insights…
Could ChatGPT Hijack Your Next Deal?
TL;DR: Today we're releasing a new episode of The Thought Leaders podcast where Samantha McLean tackles the reality…
Real estate loves a good quote, so let’s get social with ChatGPT
A well rounded social strategy should add value to your followers, but if you like a good quote…
Reality check: AI is here, and it’s reshaping your real estate playbook
The AI hype is officially giving way to real-world application—and regulation. From Europe’s landmark AI Act and Zillow’s…
Using AI to gather property testimonials
If there’s one thing every agent should be collecting (besides listings), it’s testimonials. And not just the odd…
The AI Powered Agents Library for Real Estate Professionals
Are you drowning in AI tools and wondering which ones actually work for real estate? Samantha McLean has…
Motivating Agents: Rewards That Work with Dion Besser
What happens when a culture-obsessed business owner applies Silicon-Valley thinking to Melbourne property? Dion Besser slashed hours of…
Checklist, camera, action: how to turn real estate to-dos into watchable videos
Checklists are a real estate agent’s best friend—but let’s be honest, they don’t exactly scream “engagement.” If you're…
Gary Vee’s top AI & marketing tips for real estate agents
Gary Vaynerchuk, has been a great source of marketing inspiration to me over the years, from reading The…
Why skipping the neighbours at open homes could be costing you thousands
We’ve all done it — reused the same neighbour invite template with a quick address swap, or skipped…
Why every real estate agent needs a SWOT analysis (and how ChatGPT can help)
A classic SWOT analysis is still one of the smartest ways to figure out where you stand—and where…
How to make suburb snapshots look sharp using AI and Gamma
We eat with our eyes, and so do property owners. Whether it's mashed potato or a suburb report,…
From Pain Points to Profit: Curtis Thomson on Property Management Automation
TL;DR: Today, we're releasing a new episode in which we go in-depth with Curtis Thomson, co-founder of Simpro…
Has ChatGPT been too nice to you lately?
If you’ve noticed ChatGPT sounding unusually polite lately, you’re not alone. Since a recent model update, users across…
Why most agents fail at negotiation (and how AI can change that)
In markets where listings are up and days on market are stretching out, the difference between closing the…
Human-level AI has arrived, here’s what it means for real estate
Artificial Intelligence has crossed a critical threshold, with OpenAI’s o3 model demonstrating general intelligence on par with humans.…
How to train and build a conversational AI in just 10 minutes (step-by-step guide)
Building an AI once seemed like something only tech giants could do. But with the right tools, it…
How AI search may change everything
A new wave of AI-powered search tools is beginning to reshape how we find information online — and…
How to build a high performance business with Andrew McCulloch
From recruiting industry superstars to transforming real estate operations, former Ray White corporate executive turned Gold Coast principal…
Stop letting social media engagement go to waste
You can post all day, but likes and shares alone will not grow your business. Without a clear…
Introducing our new podcast: Thought Leaders – Real Estate Reimagined
Thought Leaders, a new real-estate podcast from Samantha McLean, kicks off with this two-minute trailer: why Elevate evolves,…
Make your market updates more valuable (in less time)
Anyone can rattle off market stats. What your clients really want is your take, what the numbers mean…