Samantha McLean
Samantha McLean is the co-founder and Managing Editor of Elite Agent, Australia's leading independent platform for real estate professionals. Over 17 years, she and co-founder Mark Edwards have built Elite Agent from a print magazine into a digital media and technology company serving agents and property managers across Australia and New Zealand. Sam delivers AI training and keynotes to major real estate networks across the country, and has built multiple AI-powered products for the industry. She is a three-time Business Magazine Editor of the Year (Mumbrella Publish Awards) and holds a Bachelor of Business from UTS.
What Does AI Say About You?
When AI answers questions about your property market, will it cite you – or your competitors?
From the Titanic to the “Breaking Bad” House: The Art of the Comeback
"If we were just listing it as a four-bedroom home, it was a nice $350,000 house... The intrinsic…
Tom Harrison: From “Don’t Sign That Paperwork” to Agency of the Year
In 2020, Tom Harrison’s business coach told him he was 'mad' to take sole ownership of a real…
Is Company Culture Overrated? (Do Results Matter More Than ‘Vibes’?)
“What have you got if you don't have results? A whole lot of people sitting around in beanbags…
You’re asking the wrong question about AI
Everyone's using AI to do the same things, just faster. That's the trap. The real opportunity is building…
Nikki D’Agostino: Save 2 Hours Daily With This AI Task Matrix
REIWAs Strata Manager of the Year reveals her Monday morning routine that identifies what to automate, delegate, or…
Mark McLeod: Do This One Thing to Increase Your Listing Win Rate by 400%
Ray White's Chief Strategy Officer, Mark McLeod, offers a data-driven masterclass on agent performance and effective coaching. Leveraging…
Norman So: From Mortgage Broker to Belle Property’s #1 Auction Agent
Principal and Agent at Belle Property Strathfield, Norman So was recently named Belle Property’s #1 auction agent and…
This episode was created entirely with AI
Inside PM1 and Tom Panos' Byron Bay Retreat: What These AI Co-Hosts Discovered About the Future of Real…
The Apartment Specialist: How Luke Saville Sold 26 Properties Using Only Social Media
From ‘crazy’ to a clear niche - why Luke turned down $3M listings to focus on apartments
Edge Case Episode 3: Do Real Estate Agents Still Deserve Their Bad Reputation?
Everyone has an opinion about real estate agents — but are those opinions based on reality or outdated…
Edge Case Episode 2: Will Virtual Inspections Replace Physical Ones Within Five Years?
We're back with another explosive debate in our Edge Case series – this time tackling the technology question…
The Art of the Merge: What Happens When Two Real Estate Powerhouses Get It Right
It's June 2024, and two of Sydney's most successful real estate leaders are doing due diligence on each…
The AI Whisperer: How One Operations Manager Got 73 Real Estate Agents to Use AI
Shawn Hayes, regional operations manager at LJ Hooker Southwest WA, has begun to transform AI resistance into results
Edge Case Episode 1: Should Star Agents Get Special Treatment?
We launched a new debate format in our Thought Leaders podcast for real estate's toughest questions – starting…
The 90% Drop-Off: Why Most Agents Fail at the “Warm” List (And How to Win)
Melbourne's multi-award winning agent reveals the systematic approach that helped him consistently beat stronger competitors – and how…
Breaking Barriers and Building Foundations: Antonia Mercorella’s Blueprint for Industry Leadership
What you can learn about sustainable leadership from the CEO who transformed Queensland real estate by doing the…
How to Use AI to Become More Human (Not Less) with Tara Christianson
In an industry racing toward digital efficiency, real estate professionals face a paradox: the more we automate, the…
Time is Money: Kirstin Dunn’s Approach to AI Implementation That Saves 17+ Hours Weekly
Discover how Kirstin Dunn of Semple Property in WA streamlines workflows with AI, without losing the human touch.
The Third Wave: Ben White on Turning Compliance into Profit and Culture into Growth
Discover why the future of your agency depends on leaning into regulation, turning culture into a profit center,…
How BresicWhitney built a brand-first property platform beyond the portals
In a real estate industry that leans heavily on third-party portals, BresicWhitney has taken a different path -…
The new #1 ranking: How to get recommended by ChatGPT and win more listings
According to the HubSpot team, we're witnessing "one of the wildest disruptions" in marketing history, and it's happening…
Are tenants ready for an AI Landlord?
There is some innovative stuff happening in the US in property management. But are consumers ready for it?
Samantha can’t come to the phone right now…
Need a PA to answer your phone for you - Meet Lucy your new voice AI.
Zoom’s over. Now what? Smarter ways to capture (and actually use) your best ideas
Want to create your own 'Otter'? Here are some prompts you can use with Claude or ChatGPT
33 Top Tips from AREC 2025 Day 1
From Will Guidara's hospitality magic to surfing champion Mark Mathews' lessons on commitment, AREC 2025 delivered game-changing insights…
Could ChatGPT Hijack Your Next Deal?
TL;DR: Today we're releasing a new episode of The Thought Leaders podcast where Samantha McLean tackles the reality…
Real estate loves a good quote, so let’s get social with ChatGPT
A well rounded social strategy should add value to your followers, but if you like a good quote…
Reality check: AI is here, and it’s reshaping your real estate playbook
The AI hype is officially giving way to real-world application—and regulation. From Europe’s landmark AI Act and Zillow’s…
Using AI to gather property testimonials
If there’s one thing every agent should be collecting (besides listings), it’s testimonials. And not just the odd…
The AI Powered Agents Library for Real Estate Professionals
Are you drowning in AI tools and wondering which ones actually work for real estate? Samantha McLean has…
Motivating Agents: Rewards That Work with Dion Besser
What happens when a culture-obsessed business owner applies Silicon-Valley thinking to Melbourne property? Dion Besser slashed hours of…