Samantha McLean
Samantha McLean is the co-founder and Managing Editor of Elite Agent, Australia's leading independent platform for real estate professionals. Over 17 years, she and co-founder Mark Edwards have built Elite Agent from a print magazine into a digital media and technology company serving agents and property managers across Australia and New Zealand. Sam delivers AI training and keynotes to major real estate networks across the country, and has built multiple AI-powered products for the industry. She is a three-time Business Magazine Editor of the Year (Mumbrella Publish Awards) and holds a Bachelor of Business from UTS.
Ben White on the Future of Property Management: Higher Fees, Happier Clients
Property management is on the verge of its most significant transformation in decades. Ailo founder Ben White reveals how agencies across Australia are commanding premium fees and driving exponential growth by reimagining service delivery. Now processing millions in rent for networks like LJ Hooker, Ray White and PRD, as well as independent operators, Ben shares his blueprint for future-proofing your property management division.
Future-Proofing Properties: Design Features That Protected a Premium Home During Catastrophic Fires
When a devastating wildfire tore through California's Pacific Palisades, one home stood as a testament to the power…
Andrew Chamberlain: running a high performing family business
Andrew Chamberlain, Managing Director of Blackshaw Real Estate, reveals the secrets to successfully running a business with his…
Breaking Barriers in Real Estate: Adam Day on Growth Without Traditional Marketing
"Everyone has stories to tell that other people are interested in. Whatever level you're at." - Pioneer of…
Creating Your Own Momentum: Thomas McGlynn on What’s Really Working Now
"The Only Reason Properties Don't Sell is Operator Error" - BresicWhitney CEO and new REINSW President shares why…
From Data to Deals: How AI Tools Empower Agents
Respected industry leader Mark Cohen shares how AI is helping agents do more deals with less desk time.
The changing face of real estate influence: Behind the lists
For years, the image of a real estate "influencer" was often tied to high-volume sales, flashy marketing, and…
How to “Thrive in 25” with REIV President Jacob Caine
Join REIV President Jacob Caine on the Elevate Podcast as he reveals the massive opportunities waiting for agents…
Build Your Real Estate Empire Using The 1 per cent Method That Changed Sports
In real estate, success often hinges on small yet impactful changes. While big wins are celebrated, it's the…
Burpees, Brand Management, and Bold Moves: Lessons from one of Dubai’s Fastest Growing Real Estate Firms
In a city where luxury Palm villas are being flipped for AED 50 million and off-plan sales make…
Energy Ratings gap reveals new selling point for modern homes
Modern homes built after 2010 achieve nearly double the energy efficiency rating of older properties, creating a compelling…
The Full Fee Agent: Steve Shull’s playbook for getting paid what you’re worth
"The more value you give away for free, the less valuable you become." It's not exactly what you'd…
Could you have lost the listing before you even met the client?
Have you ever sat through a two-hour listing presentation only to find out the seller had already picked…
Matt Lahood: “2025’s Property Market Winners Won’t Wait For Rate Cuts”
The property market stands at an interesting point as we move into 2025: Will smart tech speed up…
Beyond ChatGPT: why real estate agents should explore a diverse AI toolkit
Relying solely on one AI-powered platform just won't cut it for realty professionals
Katie Cotton on leadership, life balance and legacy
What’s the secret to creating a workplace where agents actually work together and collaborate in an industry that…
Mastering Market Waves: Andrew Acton on Growing Real Estate Agencies in Any Market
How can real estate leaders maintain consistency amongst market shifts and constant industry “noise”?
Key opportunities for agents as buyer behaviour shifts: REA survey
The great Australian dream of home ownership is alive ... but it's evolving.
On Closer Inspection: Because someone has to say what everyone is thinking…
"Reunited and it feels so good..." 🎵 Elite Agent publisher Mark Edwards and editor Samantha McLean are back…
3 tips for mastering client engagement using Generative AI Tools
Discover how real estate agents can enhance client engagement and boost sales using AI tools like Crystal Knows…
James Short: Mastering mindset, time and money
James Short, a renowned coach in the real estate industry, shares his insights on mastering mindset, time management,…
Elite Agent: 10 Years of Championing Real Estate Excellence
A lot has changed in real estate since we started publishing in 2014, but one thing remains constant:…
Rachel Atkin: 10 Powerful Lessons to Redefine Property Management Growth in any market
After 20 years in real estate, Property Management Operations Manager at Harcourts, Rachel Atkin understands what it takes…
Gavin Rubinstein: 10 lessons in building empires, mastering resilience, and maintaining the passion
Success in real estate isn't just about closing deals—it's about mastering every aspect of a complex career.
Peter Hooymans: Coaching, Culture, and Calculated Risks – A 30-Year Real Estate Journey
How much of your current strategy is driven by luck, and how much by taking deliberate actions? According…
Matt Hall: 10 lessons in precision, risk management and performing under pressure
In high-pressure environments, split-second decisions can be the difference between success and failure. No one knows that better…
Paul McGee: 10 lessons in confidence, communication and choosing success
When it comes to confidence it’s not a question of ‘you’ve got it or you don’t’. According to…
Cathie Crampton: 10 lessons on scaling a profitable PM business and how to balance calm with innovation
Effective leadership requires more than just vision; it demands action. And Belle Property’s National Property Management Performance Manager,…
Dominic Thurbon: 10 lessons on how to create value, stand out in a crowd and become the obvious choice
“The biggest enemy of doing things better is being wedded to the way you used to do things.”…
Adaptability Quotient: Samantha McLean on future-proofing your career in the AI age, embracing change and defining success on your terms
From adapting to the AI age to redefining success on your terms, Samantha McLean advocates embracing change as…
Proptech breakthroughs: Tom Ellis on empowering innovators, the surge in mergers and redefining the real estate experience
Tom Ellis’s path in PropTech is not just about tech advancements—it's about empowering innovators, growing startups and leading…
The power of ‘yes’: Katrina Tarrant on mindset, mental health, solving the housing crisis and tech versus touch
Katrina Tarrant’s ‘yes’ mindset not only fuels her leadership, it also inspires extraordinary personal achievements - even though…
Leaps of faith: Christine Rudolph on client-centric success, empowering women, and leading with purpose
Christine Rudolph's real estate journey is about a lot more than breaking barriers—it's about backing herself, building others…
Pipeline perfection: Jess Lenouvel on digital marketing domination, understanding your target market and scaling your business
In today's digital age, where mastering online presence and client engagement is key, Jess Lenouvel sets herself apart…
Unfair advantage: Samantha McLean on smart ways to help you win listings with ChatGPT and build a better real estate business
From pioneering new technologies to revolutionising client communication, Samantha McLean is at the forefront of integrating AI in…