Skip to content
The Real Estate Industry's Home Page
Author

Samantha McLean

Samantha McLean

Samantha McLean is the co-founder and Managing Editor of Elite Agent, Australia's leading independent platform for real estate professionals. Over 17 years, she and co-founder Mark Edwards have built Elite Agent from a print magazine into a digital media and technology company serving agents and property managers across Australia and New Zealand. Sam delivers AI training and keynotes to major real estate networks across the country, and has built multiple AI-powered products for the industry. She is a three-time Business Magazine Editor of the Year (Mumbrella Publish Awards) and holds a Bachelor of Business from UTS.

Elite Agent TV

Starting from scratch: Tara Bradbury on pioneering a paperless agency, mastering market turbulence, and cultivating a cutting-edge brand

From mentoring, coaching and speaking to building a new agency and positioning it with a niche, there isn’t much Tara Bradbury hasn’t done in real estate. Yet, Tara’s journey is about so much more than influencing the industry; it’s about creating incredible client experiences, pioneering change, and leading a digital revolution that redefines what it means to be an ‘Active Agent’.

Elite Agent TV

Creating competition: Brian White on building tomorrow’s leaders, core philosophies, and building market momentum

When it comes to real estate royalty, Ray White Group Chairman, Brian White, is at the very top.…

Elite Agent TV

Easter accelerator: Matt Lahood on the power of planning, how to capitalise on Easter sales and boosting client engagement

In today's fast-paced environment, where immediate response and strategic adaptability are crucial, The Agency’s Matt Lahood sets himself…

Elite Agent TV

The Right to Disconnect: What it means for your agency, when it starts and how you can maintain your winning edge

In an era where constant connectivity is the norm, Kylie Dulhunty dissects the Right to Disconnect legislation, offering…

Elite Agent TV

Doing Better: Kul Singh on market dynamics, improving the customer experience, what you’ll learn at Ready24 and more.

Dive into an exclusive episode of the Elevate podcast where REA Group's Chief Customer Officer Kul Singh reveals…

Elite Agent TV

Mr + Mrs Vendor: Samantha McLean and Mark Edwards on the sellers perspective, AI acceleration and what’s on the radar for Elite Agent in 2024

In a real estate world where differentiation can be challenging, Elite Agent's Samantha McLean and Mark Edwards blend…

Elite Agent TV

Investing in futures: Peter Brewer on the heart of the sale, a client’s ‘core four’ and “running out of Saturdays”

Old school, new wins: Join us for a journey into the heart of real estate innovation, from technology's…

Elite Agent TV

Beyond Four Corners: Mark Kentwell on rebuilding his brand and crafting a legacy that reinvigorates agents, clients and the community

Amid a storm of controversy, Mark Kentwell stands as a symbol of resilience, offering deep insight into navigating…

Elite Agent TV

People-powered tech: Sharran Srivatsaa and Pritesh Damani on how AI is empowering agents and elevating the client experience

Join The Real Brokerage President Sharran Srivatsaa and CTO Pritesh Damani to explore the shifts occurring in technology…

Elite Agent TV

High-performing teams: LJ Hooker’s John Deo on building a culture where everyone thrives

Amidst a challenging talent landscape, Sir Leslie Hooker award recipient John Deo sets a new standard in team…

Elite Agent TV

From ‘Sold’ to Soaring: Tim Snell’s Playbook for a Winning 2024

Known for his ambitious leadership style and deep market foresight, Tim Snell has been instrumental in steering Ray…

Elite Agent TV

Three wise men: Mark McLeod, Matt Lahood and Chris Hanley, on the lessons of 2023, telling the truth with empathy and how to make 2024 a great year in real estate

Mark McLeod from Ray White, Matt Lahood from The Agency and Chris Hanley from First National Byron represent…

Elite Agent TV

AI with heart: Samantha McLean on blending AI with AQ and EQ, finding opportunities in the challenges and taking high performance to the next level

In a changing landscape where adaptability is key, Samantha McLean shines as a guiding light, masterfully blending AI…

Elite Agent TV

Emotional connections: Steve Carroll on marketing that captures and holds attention, stands out in the crowd and creates credibility

In a market where competition is fierce and agility is king, Steve Carroll masterfully reveals the art of…

Elite Agent TV

Career by design: Gavin Rubinstein on cultivating high-performing teams, winning the battles and pioneering new paths in real estate

In a landscape where resilience shapes success, Gavin Rubinstein masterfully unfolds the blueprint for building high-performing teams, fostering…

Elite Agent TV

Beyond the transaction: Andy Reid on high performance, mastering emotional intelligence and why developing a farmer’s intuition could be your secret weapon

In an industry where early setbacks are often seen as roadblocks, Andy Reid masterfully reveals the tactics the…

Elite Agent TV

The Leadership Diaries: Matthew Harvey on becoming a top-tier agent, cultivating community connection, and redefining leadership

In a world that often views leadership as goal to reach once, Matthew Harvey understands it’s an evolutionary…

Elite Agent TV

Master strategist: Fiona Blayney on solving the property management talent puzzle, amplifying revenue in a turbulent market, and propelling your business forward with venture capitalist thinking

In a climate where uncertainty reigns, Fiona Blayney stands as a beacon, redefining resilience in property management, delivering…

Elite Agent TV

Expressway to excellence: Taney Jain on conquering challenges, dialing into prospecting prowess, and mastering the art of leadership

Step inside the mind of Taney Jain, an agent with almost a decade of experience but a lifetime…

Elite Agent TV

From novice to real estate mentor: Luke Evans on the attributes of top agents, database domination and why mentors are a must

Luke Evans, a 14-year real estate veteran with a strong mentoring ethos, has an unyielding desire to make…

Elite Agent TV

Turning challenges in to triumphs: Chris Hanley on mastering soft skills, caring about your clients and bouncing back in a tough year

In a year that’s tested the mettle of even the most experienced agents, Chris Hanley leverages four decades…

Elite Agent TV

A new view: Antony Catalano on lowering advertising fees, creating a property ‘superstore’, and shattering industry norms.

It's taken five and a half years, but View Media Group's Executive Chairman Antony Catalano is ready to…

Elite Agent TV

Prospecting on steroids: Jo Mooney on creating valuable content, building a powerful CRM and marketing that wins listings.

Jo Mooney is quietly building a market-leading business in Cranbourne, driven by her highly effective approach to content…

Elite Agent TV

Setting the Standard: John Bongiorno’s Guide to Leadership in Real Estate, Solving the Housing Crisis, and Nurturing Talent

In his remarkable four-decade career, industry legend John Bongiorno alongside James Connell has been one of the driving…

Elite Agent TV

The power of AI: Beau Miller on transforming property management, growing a rent roll from scratch and setting yourself apart from the competition

Property manager, Beau Miller knows just how big of an impact AI is going to have on the…

Elite Agent TV

Persistence pays: Alex Jordan on surviving the highs and lows of real estate, inviting rejection, and building your brand in competitive markets.

Recognised as Queensland's Top Agent at the 2022 AREAs, Alex Jordan shares his inspiring journey from humble beginnings;…

Elite Agent TV

Confronting your fears: The top 10 fears of real estate agents, and how to overcome them, with Dan Argent

Urban X Co-founder, Dan Argent talks about how agents can overcome a host of common fears, including rejection…

Elite Agent TV

Michelle Stephens on standing out from the crowd, believing in yourself when you’re young and achieving success as a volume agent

For the third year in a row, Michelle Stephens has won the AREAs gong for Top Agent in…

Elite Agent TV

Agency of the Year: Alex Ouwens and Nathan Casserly on overcoming adversity, making shared leadership work and the power of showing vulnerability as a leader

AREAs Agency of the Year winners Alex Ouwens and Nathan Casserly talk about their unique business model, how…

Elite Agent TV

The Leadership Diaries: Gavin Lloyd on empowering sales teams, building resilience and navigating a changing market

Trade Me Property's Head of Sales, Gavin Lloyd talks about what it takes to be a leader in…

Elite Agent TV

Standing out: Will Gosse on how BresicWhitney created a story brand, broke through the noise and built a loyal following.

BresicWhitney’s COO, Will Gosse talks about how to make your agency stand out from the competition, why real…

Elite Agent TV

Show time: Maz Farrelly on how to stand out from the crowd in real estate, what effective branding looks like and why smiling might earn you more money

Presenter and former TV producer, Maz Farrelly, explains what it takes to build your brand in real estate,…

Strategy & Best Practice

Balancing AI and Humanity in real estate: The PAIRS Pathway to Success

The 30th of November last year heralded the beginning of a new industrial revolution - the age of…

Elite Agent TV

Absolute Integrity: Bill Malouf on how succeed in slower markets, strengthening your weaknesses, and building career longevity

Industry legend Bill Malouf talks about how to build a client list that will keep coming back, why…

Elite Agent TV

Future Crunch: Tané Hunter and Rhea Mercado on becoming more adaptable, active optimism and how technology is changing the world

Future Crunch founder Tane Hunter and Intelligent Rebellion's Rhea Mercado discuss the changing technology landscape, why businesses need…