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Samantha McLean

Samantha McLean

Samantha McLean is the co-founder and Managing Editor of Elite Agent, Australia's leading independent platform for real estate professionals. Over 17 years, she and co-founder Mark Edwards have built Elite Agent from a print magazine into a digital media and technology company serving agents and property managers across Australia and New Zealand. Sam delivers AI training and keynotes to major real estate networks across the country, and has built multiple AI-powered products for the industry. She is a three-time Business Magazine Editor of the Year (Mumbrella Publish Awards) and holds a Bachelor of Business from UTS.

Elite Agent TV

Expressway to excellence: Taney Jain on conquering challenges, dialing into prospecting prowess, and mastering the art of leadership

Step inside the mind of Taney Jain, an agent with almost a decade of experience but a lifetime of wisdom when it comes to crafting your own success and building a legacy through ambition, grit and reinvention.

Elite Agent TV

From novice to real estate mentor: Luke Evans on the attributes of top agents, database domination and why mentors are a must

Luke Evans, a 14-year real estate veteran with a strong mentoring ethos, has an unyielding desire to make…

Elite Agent TV

Turning challenges in to triumphs: Chris Hanley on mastering soft skills, caring about your clients and bouncing back in a tough year

In a year that’s tested the mettle of even the most experienced agents, Chris Hanley leverages four decades…

Elite Agent TV

A new view: Antony Catalano on lowering advertising fees, creating a property ‘superstore’, and shattering industry norms.

It's taken five and a half years, but View Media Group's Executive Chairman Antony Catalano is ready to…

Elite Agent TV

Prospecting on steroids: Jo Mooney on creating valuable content, building a powerful CRM and marketing that wins listings.

Jo Mooney is quietly building a market-leading business in Cranbourne, driven by her highly effective approach to content…

Elite Agent TV

Setting the Standard: John Bongiorno’s Guide to Leadership in Real Estate, Solving the Housing Crisis, and Nurturing Talent

In his remarkable four-decade career, industry legend John Bongiorno alongside James Connell has been one of the driving…

Elite Agent TV

The power of AI: Beau Miller on transforming property management, growing a rent roll from scratch and setting yourself apart from the competition

Property manager, Beau Miller knows just how big of an impact AI is going to have on the…

Elite Agent TV

Persistence pays: Alex Jordan on surviving the highs and lows of real estate, inviting rejection, and building your brand in competitive markets.

Recognised as Queensland's Top Agent at the 2022 AREAs, Alex Jordan shares his inspiring journey from humble beginnings;…

Elite Agent TV

Confronting your fears: The top 10 fears of real estate agents, and how to overcome them, with Dan Argent

Urban X Co-founder, Dan Argent talks about how agents can overcome a host of common fears, including rejection…

Elite Agent TV

Michelle Stephens on standing out from the crowd, believing in yourself when you’re young and achieving success as a volume agent

For the third year in a row, Michelle Stephens has won the AREAs gong for Top Agent in…

Elite Agent TV

Agency of the Year: Alex Ouwens and Nathan Casserly on overcoming adversity, making shared leadership work and the power of showing vulnerability as a leader

AREAs Agency of the Year winners Alex Ouwens and Nathan Casserly talk about their unique business model, how…

Elite Agent TV

The Leadership Diaries: Gavin Lloyd on empowering sales teams, building resilience and navigating a changing market

Trade Me Property's Head of Sales, Gavin Lloyd talks about what it takes to be a leader in…

Elite Agent TV

Standing out: Will Gosse on how BresicWhitney created a story brand, broke through the noise and built a loyal following.

BresicWhitney’s COO, Will Gosse talks about how to make your agency stand out from the competition, why real…

Elite Agent TV

Show time: Maz Farrelly on how to stand out from the crowd in real estate, what effective branding looks like and why smiling might earn you more money

Presenter and former TV producer, Maz Farrelly, explains what it takes to build your brand in real estate,…

Strategy & Best Practice

Balancing AI and Humanity in real estate: The PAIRS Pathway to Success

The 30th of November last year heralded the beginning of a new industrial revolution - the age of…

Elite Agent TV

Absolute Integrity: Bill Malouf on how succeed in slower markets, strengthening your weaknesses, and building career longevity

Industry legend Bill Malouf talks about how to build a client list that will keep coming back, why…

Elite Agent TV

Future Crunch: Tané Hunter and Rhea Mercado on becoming more adaptable, active optimism and how technology is changing the world

Future Crunch founder Tane Hunter and Intelligent Rebellion's Rhea Mercado discuss the changing technology landscape, why businesses need…

Elite Agent TV

Defining value: Mark Carter on articulating your unique worth, why you need to invest in people and the importance of the human touch

"It's those personal touchpoints, especially in a world of AI and digital, the more that you do those…

Elite Agent TV

Superpowers: Jeff Turner on how AI is changing businesses, how real estate will benefit and why ‘play’ is necessary in a fast-changing world

Jeff Turner will be one of the headline presenters at Elite Retreat in Bali in July, where he…

Elite Agent TV

Money, money, money: Dan Argent on planning your financial future, the once-in-a-decade opportunity for agents and how to pay off a mortgage in under five years

UrbanX founder, Dan Argent shares his insights on how agents can build true wealth, why you should look…

Elite Agent TV

Finding your tribe: Tim Duggan on building an agency people adore, creating strong communities and turning good ideas into great ones

Junkee founder, Tim Duggan shares his insights on building strong communities around businesses, the power of content and…

Elite Agent TV

Talent Magnet: Brock Fisher on How to attract, train, and retain top property managers for your agency

Retaining property managers is tough in the current climate, but with the right onboarding process and better training…

Elite Agent TV

The opportunity ahead: Mark McLeod on growing your business in a soft market, nurturing leads and how to improve profitability

Mark McLeod tells us why lead nurturing is as important as lead generation and where to find opportunities…

Elite Agent TV

Crunch time: Evan Thornley on the real reason property prices are unaffordable, fixing the housing crisis and what the downturn means for agents

Evan Thornley tells us about the key driver behind the escalating housing crisis, the misconceptions surrounding the rental…

Opinion

The nature of work is changing, are you ready to adapt?

Last week speaking at WIRE, one of my final slides said, “AQ is the new EQ”.

Elite Agent TV

The Deal: Marty Fox on building a brand on social media, selling luxury property and how to launch your career

CEO of WHITEFOX Real Estate, Marty Fox, talks about how to grow your brand and your business using…

Elite Agent TV

Building an audience: Joel Maher on the power of social media, building trust and the most effective strategies in 2023

Digital marketing expert and former agent Joel Maher shares his insights on how agents can effectively use digital…

Leadership

Samantha McLean: How to build your personal empire without hiring a single human

Notable events in the year 2022 were Kim Kardashian wearing Marilyn Monroe's dress to the Met Gala and…

Elite Agent TV

Investing ahead of the curve: Mark Kentwell on investing in yourself, the power of auctions and taking the next step as an agent

Leading principal Mark Kentwell talks about investing in yourself and why you need to start managing your career…

Elite Agent TV

The Leadership Diaries: John Foong on how to be a hands-off leader, finding great people and work-life balance in a C-suite role

After 12 months in his new role as Chief Revenue Officer at Domain, Jong Foong shares his insights…

Elite Agent TV

Behind the news: Matt Lahood and Samantha McLean on how to sell a property in a cooling market, dealing with tentative vendors and the data that’s starting to turn the corner

While the news headlines offer a window into the world of real estate, often there’s far more going…

Elite Agent TV

The Leadership Diaries: Andrew Coronis on keeping up with AI, managing a team of leaders and the importance of adaptability

Real estate continues to evolve and with technology changing every year, Andrew Coronis explains why leaders and principals…

Elite Agent TV

The Leadership Diaries: Ben Faulks on building team culture, recruiting top talent and scaling up

Despite many challenges, Ben Faulks has had a big impact on the real estate industry in Canberra, having…

Elite Agent TV

Selling Sunset: Jason Oppenheim on changing market conditions, reality TV fame and what to watch in the US real estate market

Reality TV star and luxury listing icon Jason Oppenheim recently took a whirlwind tour of Sydney and took…

Elite Agent TV

Key pillars of success: Joel Hood and Jarrod Carman on marketing yourself, taming your database and making effective cold calls

After building successful and award-winning careers within Agents'Agency, Joel Hood and Jarrod Carman sit down to talk about…