Samantha McLean
Samantha McLean is the co-founder and Managing Editor of Elite Agent, Australia's leading independent platform for real estate professionals. Over 17 years, she and co-founder Mark Edwards have built Elite Agent from a print magazine into a digital media and technology company serving agents and property managers across Australia and New Zealand. Sam delivers AI training and keynotes to major real estate networks across the country, and has built multiple AI-powered products for the industry. She is a three-time Business Magazine Editor of the Year (Mumbrella Publish Awards) and holds a Bachelor of Business from UTS.
Defining value: Mark Carter on articulating your unique worth, why you need to invest in people and the importance of the human touch
"It's those personal touchpoints, especially in a world of AI and digital, the more that you do those personal touchpoints on the receiving end of the real estate experience, they tend to stand out more." - Mark Carter
Superpowers: Jeff Turner on how AI is changing businesses, how real estate will benefit and why ‘play’ is necessary in a fast-changing world
Jeff Turner will be one of the headline presenters at Elite Retreat in Bali in July, where he…
Money, money, money: Dan Argent on planning your financial future, the once-in-a-decade opportunity for agents and how to pay off a mortgage in under five years
UrbanX founder, Dan Argent shares his insights on how agents can build true wealth, why you should look…
Finding your tribe: Tim Duggan on building an agency people adore, creating strong communities and turning good ideas into great ones
Junkee founder, Tim Duggan shares his insights on building strong communities around businesses, the power of content and…
Talent Magnet: Brock Fisher on How to attract, train, and retain top property managers for your agency
Retaining property managers is tough in the current climate, but with the right onboarding process and better training…
The opportunity ahead: Mark McLeod on growing your business in a soft market, nurturing leads and how to improve profitability
Mark McLeod tells us why lead nurturing is as important as lead generation and where to find opportunities…
Crunch time: Evan Thornley on the real reason property prices are unaffordable, fixing the housing crisis and what the downturn means for agents
Evan Thornley tells us about the key driver behind the escalating housing crisis, the misconceptions surrounding the rental…
The nature of work is changing, are you ready to adapt?
Last week speaking at WIRE, one of my final slides said, “AQ is the new EQ”.
The Deal: Marty Fox on building a brand on social media, selling luxury property and how to launch your career
CEO of WHITEFOX Real Estate, Marty Fox, talks about how to grow your brand and your business using…
Building an audience: Joel Maher on the power of social media, building trust and the most effective strategies in 2023
Digital marketing expert and former agent Joel Maher shares his insights on how agents can effectively use digital…
Samantha McLean: How to build your personal empire without hiring a single human
Notable events in the year 2022 were Kim Kardashian wearing Marilyn Monroe's dress to the Met Gala and…
Investing ahead of the curve: Mark Kentwell on investing in yourself, the power of auctions and taking the next step as an agent
Leading principal Mark Kentwell talks about investing in yourself and why you need to start managing your career…
The Leadership Diaries: John Foong on how to be a hands-off leader, finding great people and work-life balance in a C-suite role
After 12 months in his new role as Chief Revenue Officer at Domain, Jong Foong shares his insights…
Behind the news: Matt Lahood and Samantha McLean on how to sell a property in a cooling market, dealing with tentative vendors and the data that’s starting to turn the corner
While the news headlines offer a window into the world of real estate, often there’s far more going…
The Leadership Diaries: Andrew Coronis on keeping up with AI, managing a team of leaders and the importance of adaptability
Real estate continues to evolve and with technology changing every year, Andrew Coronis explains why leaders and principals…
The Leadership Diaries: Ben Faulks on building team culture, recruiting top talent and scaling up
Despite many challenges, Ben Faulks has had a big impact on the real estate industry in Canberra, having…
Selling Sunset: Jason Oppenheim on changing market conditions, reality TV fame and what to watch in the US real estate market
Reality TV star and luxury listing icon Jason Oppenheim recently took a whirlwind tour of Sydney and took…
Key pillars of success: Joel Hood and Jarrod Carman on marketing yourself, taming your database and making effective cold calls
After building successful and award-winning careers within Agents'Agency, Joel Hood and Jarrod Carman sit down to talk about…
Samantha McLean on the best (and worst) advice she’s ever received
In the past few months, I’ve been asked a fair bit for the best (and worst!) advice I’ve…
Behind the podcast mics: Samantha McLean and Leanne Pilkington reflect on 2022 highlights and what’s in store for real estate in 2023
Elite Agent Managing Editor Samantha McLean and Courageous Conversations host Leanne Pilkington, reflect on the year that was,…
Matt Lahood and Samantha McLean on what’s in store for property in 2023, the impact of rate rises and where investors stand in the current market
While the news headlines offer a window into the world of real estate, often there’s far more going…
The power of people: Jodie Stainton on leadership, legacy and forging lasting relationships
After playing key roles in some of the nation's top property management divisions and growing businesses from scratch,…
Trends emerging: Peter Schravemade on PropTech, innovation and the property marketing methods buyers want to see
As the managing partner of PropTech incubator NAR Reach Australia, Peter Schravemade is in a unique position to…
The Leadership Diaries: Thomas McGlynn on why leadership is a contact sport involving collaboration, communication and constant improvement
He was mentored by some of the best in the industry, and now Thomas McGlynn has taken up…
Recruit to retain: Brock Fisher on the impact of the rental supply crisis, fixing outdated legislation and why things like rent control are not the answer
Brock Fisher has been in real estate for 20 years and has seen plenty of cycles, but says…
Samantha McLean: Bring back the handwritten note
How long since you wrote someone a note, with a pen and paper? Here are five reasons to…
Process or progress: Dr Jason Fox on how to fix ‘default’ thinking, create strategic innovation and incentivise the team for results
The tougher the market gets, the harder it can be to sustain motivation. The busier you get, the…
Matt Lahood and Samantha McLean take a deep dive on quiet quitting, interest rates and how to remain relevant
While the news headlines offer a window into the world of real estate, often there’s far more going…
The deal maker: Simon Cohen on forging strong relationships, finding a market gap, and how he built Australia’s biggest buyer’s agency
When Simon Cohen launched Cohen Handler, few people knew what a buyer’s agent was. Over a decade later,…
When life happens: Sharon Fox-Slater on why landlord insurance is a must, the strangest claims made, and what to tell a client who says they don’t need insurance
Ever had a landlord tell you they don’t need insurance? It could prove a costly mistake, as EBM…
Seize the day: Avi Khan on leading through change, creating business growth, and why now is the moment for the real estate industry to showcase its skills
The market might be changing, but according to Avi Khan of Ray White AKG it’s not something to…
Future in focus: Steve Carroll and Matt Lahood on the top takeaways of Elite Retreat, the industry’s future, and why now’s the time to get face-to-face with clients
They might be two of the industry’s brightest minds, but Digital Live’s Steve Carroll and Matt Lahood say…
Day 2 of Ray White Connect brings the big keynotes and the creativity
Almost 3000 agents came together for Day 2 of the Ray White Group’s Connect conference on the Gold…
Elite Retreat 2022: It’s a wrap
From July 31 - August 3, 2022 150 agents, leaders, coaches and speakers gathered at Sanctuary Cove, QLD…