Samantha McLean
Samantha McLean is the co-founder and Managing Editor of Elite Agent, Australia's leading independent platform for real estate professionals. Over 17 years, she and co-founder Mark Edwards have built Elite Agent from a print magazine into a digital media and technology company serving agents and property managers across Australia and New Zealand. Sam delivers AI training and keynotes to major real estate networks across the country, and has built multiple AI-powered products for the industry. She is a three-time Business Magazine Editor of the Year (Mumbrella Publish Awards) and holds a Bachelor of Business from UTS.
AI basics for real estate: prepare a negotiation brief
Learn how to give AI the right facts, create a simple negotiation brief and check the result before your next client conversation.
AI basics for real estate: plan your first voice assistant
Choose one documented task, prepare a reliable source and test what the assistant does when it cannot answer.
AI basics for real estate: write clearer listings for search
Review one property page for useful answers, verified facts and a clear next step for the reader.
How to build a high performance business with Andrew McCulloch
From recruiting industry superstars to transforming real estate operations, former Ray White corporate executive turned Gold Coast principal…
AI basics for real estate: plan your first lead magnet
Turn one client question and your own expertise into a useful download, then make the sign-up and delivery…
Introducing our new podcast: Thought Leaders – Real Estate Reimagined
Thought Leaders, a new real-estate podcast from Samantha McLean, kicks off with this two-minute trailer: why Elevate evolves,…
AI basics for real estate: write a useful market update
Turn checked local figures and your own observations into a clear email your community can use.
Boost Your GPT Game: Master Advanced Prompting with the Mad Libbing Technique
Prompting isn’t just about asking AI a question, it’s about engineering precision. For real estate professionals using generative…
AI basics for real estate: run a team learning session
Bring ten AI adoption lessons into one practical session with a shared task, clear checks and a follow-up…
AI basics for real estate: explore a decision with Six Thinking Hats
Use six perspectives to identify missing evidence and prepare a more thoughtful decision.
Are you the ‘Favourite or the Fool?’ Real estate agents are using ChatGPT to find out
Use Steve Shull’s Favourite or Fool framework to review a training conversation, question your assumptions and prepare a…
Empathy mapping: winning your customers’ hearts and minds
Turn what clients tell you into better questions, meeting agendas and useful FAQs with four AI prompts that…
AI basics for real estate: find useful content ideas
Start with five questions clients actually ask and use AI to turn them into a small, practical content…
AI basics for real estate: brainstorm with SCAMPER
Use seven simple questions to explore a familiar agency process, then check and test one useful idea.
AI basics for real estate: prioritise your to-do list
Give AI your deadlines, commitments and available time, then review a suggested plan using the urgent–important matrix.
AI basics for real estate: write a clearer prompt
Explain the task, reader, facts and limits so your first AI draft gives you something useful to review.
Elevate Rewind: The best advice from 466 episodes
After 466 episodes of Elevate, we're launching into a new era with two exceptional compilations of the sharpest…
AI basics for real estate: practise client conversations
Use a fictional role-play to listen more carefully, explain your service and review one answer at a time.
AI basics for real estate: explain your AI use to clients
Make your contribution clear by explaining the task, information, checks and responsibility in your actual workflow.
AI basics for real estate: turn a recording into an SOP
Capture one agreed process, check the transcript and use AI to draft instructions a colleague can test.
Income goals made clear with ChatGPT
Work backwards from a revenue goal to a practical activity plan, using your own conversion rates and clearly…
AI basics for real estate: map your marketing journey
Connect the marketing activities you already do, clarify who handles the next step and choose one improvement to…
Ben Kingsberry: Balancing technology and human connection in real estate
In this episode of Elevate, Harcourts Kingsberry CEO Ben Kingsberry shares why real estate leaders need to rethink…
Your Business Exit Isn’t the End — It’s Your Next Chapter
Most of us don't fancy thinking about stepping away from our businesses. It feels too far off, too…
The Contrarian Hook: What Real Estate Agents Can Learn From Ryan Reynolds and Alex Hormozi
The solution to standing out in a crowded property market might not be creating fancier brochures—it could be…
Lauren Robinson: building a property management business with purpose
Lauren Robinson built a high-performing property management business at 29, and now she’s sharing why she wishes she…
Sally Patch: How to successfully launch a new agency
Many aspiring real estate entrepreneurs rush into agency ownership without proper preparation, setting themselves up for preventable challenges.…
Recapturing Your First-Day Excitement: A Practical Guide for Property Managers
New technology like AI promises radical industry change, but Ailo founder Ben White argues that property managers who…
Ben White on the Future of Property Management: Higher Fees, Happier Clients
Property management is on the verge of its most significant transformation in decades. Ailo founder Ben White reveals…
Future-Proofing Properties: Design Features That Protected a Premium Home During Catastrophic Fires
When a devastating wildfire tore through California's Pacific Palisades, one home stood as a testament to the power…
Andrew Chamberlain: running a high performing family business
Andrew Chamberlain, Managing Director of Blackshaw Real Estate, reveals the secrets to successfully running a business with his…
Breaking Barriers in Real Estate: Adam Day on Growth Without Traditional Marketing
"Everyone has stories to tell that other people are interested in. Whatever level you're at." - Pioneer of…
Creating Your Own Momentum: Thomas McGlynn on What’s Really Working Now
"The Only Reason Properties Don't Sell is Operator Error" - BresicWhitney CEO and new REINSW President shares why…
From Data to Deals: How AI Tools Empower Agents
Respected industry leader Mark Cohen shares how AI is helping agents do more deals with less desk time.