Samantha McLean
Samantha McLean is the co-founder and Managing Editor of Elite Agent, Australia's leading independent platform for real estate professionals. Over 17 years, she and co-founder Mark Edwards have built Elite Agent from a print magazine into a digital media and technology company serving agents and property managers across Australia and New Zealand. Sam delivers AI training and keynotes to major real estate networks across the country, and has built multiple AI-powered products for the industry. She is a three-time Business Magazine Editor of the Year (Mumbrella Publish Awards) and holds a Bachelor of Business from UTS.
Samantha McLean on the best (and worst) advice she’s ever received
In the past few months, I’ve been asked a fair bit for the best (and worst!) advice I’ve been given throughout my career.
Behind the podcast mics: Samantha McLean and Leanne Pilkington reflect on 2022 highlights and what’s in store for real estate in 2023
Elite Agent Managing Editor Samantha McLean and Courageous Conversations host Leanne Pilkington, reflect on the year that was,…
Matt Lahood and Samantha McLean on what’s in store for property in 2023, the impact of rate rises and where investors stand in the current market
While the news headlines offer a window into the world of real estate, often there’s far more going…
The power of people: Jodie Stainton on leadership, legacy and forging lasting relationships
After playing key roles in some of the nation's top property management divisions and growing businesses from scratch,…
Trends emerging: Peter Schravemade on PropTech, innovation and the property marketing methods buyers want to see
As the managing partner of PropTech incubator NAR Reach Australia, Peter Schravemade is in a unique position to…
The Leadership Diaries: Thomas McGlynn on why leadership is a contact sport involving collaboration, communication and constant improvement
He was mentored by some of the best in the industry, and now Thomas McGlynn has taken up…
Recruit to retain: Brock Fisher on the impact of the rental supply crisis, fixing outdated legislation and why things like rent control are not the answer
Brock Fisher has been in real estate for 20 years and has seen plenty of cycles, but says…
Samantha McLean: Bring back the handwritten note
How long since you wrote someone a note, with a pen and paper? Here are five reasons to…
Process or progress: Dr Jason Fox on how to fix ‘default’ thinking, create strategic innovation and incentivise the team for results
The tougher the market gets, the harder it can be to sustain motivation. The busier you get, the…
Matt Lahood and Samantha McLean take a deep dive on quiet quitting, interest rates and how to remain relevant
While the news headlines offer a window into the world of real estate, often there’s far more going…
The deal maker: Simon Cohen on forging strong relationships, finding a market gap, and how he built Australia’s biggest buyer’s agency
When Simon Cohen launched Cohen Handler, few people knew what a buyer’s agent was. Over a decade later,…
When life happens: Sharon Fox-Slater on why landlord insurance is a must, the strangest claims made, and what to tell a client who says they don’t need insurance
Ever had a landlord tell you they don’t need insurance? It could prove a costly mistake, as EBM…
Seize the day: Avi Khan on leading through change, creating business growth, and why now is the moment for the real estate industry to showcase its skills
The market might be changing, but according to Avi Khan of Ray White AKG it’s not something to…
Future in focus: Steve Carroll and Matt Lahood on the top takeaways of Elite Retreat, the industry’s future, and why now’s the time to get face-to-face with clients
They might be two of the industry’s brightest minds, but Digital Live’s Steve Carroll and Matt Lahood say…
Day 2 of Ray White Connect brings the big keynotes and the creativity
Almost 3000 agents came together for Day 2 of the Ray White Group’s Connect conference on the Gold…
Elite Retreat 2022: It’s a wrap
From July 31 - August 3, 2022 150 agents, leaders, coaches and speakers gathered at Sanctuary Cove, QLD…
Securing successful tenancies: Paul Tommasini on the rental crisis, why tenant education is key, and how the real estate industry can be part of the solution
No property manager wants to see a tenancy fail, and it’s never easy to knock back the application…
Match and connect: Simon Bray on the changing role of the real estate portal, how agents can build their profile, and why it’s all about helping homebuyers navigate an ‘uncertain journey’
Just like Netflix and Spotify, the real estate search has the potential to be a guided user experience,…
Samantha McLean: 33 ideas for real estate agents to grow your database and win more listings
Ask most real estate agents what their most common goal is, and they’ll likely give you the same…
Samantha McLean: how to create a lead magnet that brings in new clients (for real estate agents)
Qualified leads are the bedrock of a marketing funnel, and creating a lead magnet is usually the first…
Simplified offers: Daniel Bignold on creating transaction transparency, delivering better service, and how agents can streamline the purchasing process
Managing multiple offers via different channels is no easy feat for an agent. It’s also confusing for the…
Adapt or accept the consequences: Why we need to ask better questions and work together for a better industry
When it comes to adapting to challenging environments, it can pay to take some inspiration from a constant…
Hiring heroes: Jade Green on building an employer brand, finding the right people, and why recruitment is now marketing in disguise
Recruiting in real estate can be a tough gig, and right now the employment market is particularly tight.…
In the winning zone VS risky business? How different to the competition are you, really?
Whether pitching for new business or tidying up your social media profiles, a crisp, unique selling proposition (or…
Aiming higher: Gavin Rubinstein on brand expansion, maintaining peak performance, and where he plans to go from here
Amidst the success of Luxe Listings and three years after opening his own office, TRG’s Gavin Rubinstein has…
Effortless conversion: Here’s how – through marketing that’s useful to your customer
When international speaker, author and businessman Marcus Sheridan’s swimming pool company was pushed to the brink of bankruptcy,…
Removing the roadblocks: Nigel Dalton on tomorrow’s customer, social and tech trends emerging, and why true innovation lies in solving your customer’s struggle
The pace of change is happening faster than ever before and that applies across both technology and society…
Samantha McLean: The habits of highly effective agents
Steven Covey’s The 7 Habits of Highly Effective People is a standout work when it comes to the…
Converting leads to listings: Marnie Beauchamp on lead generation, the power of video, and how to reinvent your listing presentation for greater success
Generating leads and then converting them in the listing presentation are two of the most important skills any…
How to build better rapport using ‘social styles’ (and ultimately win more clients in real estate)
Every agent has experienced that sinking feeling when they realise they've lost a listing to a competitor because they…
What Singapore street food and real estate marketing have in common: know your clients, generate more leads and stand out from the crowd
Blending into a 'sea of sameness' is something every real estate agent wants to avoid but few actually…
Finding your X-Factor: Maz Farrelly on how to grab attention, lose the ‘white noise’ and make customers choose you
When it comes to creating content and standing out from the crowd, it’s not other people’s job to…
“Solving the struggle”: The six stages of consumer buying and how to close more deals in real estate
When Elite Agent Managing Editor Samantha McLean read Bob Moesta’s Demand-Side Sales 101 she instantly thought about how…
Winning strategy: Scott Bateman on challenging your thinking, transforming your business, and why there is no best service
When it comes to business growth and strategy, few in the industry rival the thought leadership of Komeo’s…